Event Video
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How Apple’s IDFA Change Will Impact Your Mobile Marketing — and How to Prepare
Webinar Rewinds September 23, 2020In this webinar, Aki Technologies and PepsiCo discussed the potential impact of Apple's new IDFA restriction on mobile campaigns come 2021.
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Insights Make History with Creatable World: A Line of Gender-Inclusive Dolls
Conference Highlights September 23, 2020Qualitative insights on kids’ views about diversity were instrumental in Mattel’s product design.
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Insights Make History with Creatable World: A Line of Gender-Inclusive Dolls
Conference Session Videos September 23, 2020In this video, Mattel’s Monica Dreger explained how qualitative insights helped the company design its Creatable World line of gender-inclusive dolls.
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LEADING TRANSFORMATION IN AUDIENCE MEASUREMENT
Conference Highlights September 23, 2020David Kenny has spent his career in Data Science and AI. As CEO & Chief Diversity Officer at Nielsen, his vision for transformation in measurement and product development enables marketers to make bold decisions through trusted insights to transform their businesses in the midst of uncertainty.
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LOOKING BEYOND THE COOKIE FOR TARGETING & MEASUREMENT
Conference Session Videos September 23, 2020In this session, Flashtalking CEO John Nardone takes a look at the findings of Flashtalking’s 2020 Cookie Rejection Report and proven methods for advertisers to future-proof both targeting and measurement in the cookie-diminished ecosystem of the future.
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THE CONVERGENCE OF MARKETING
Conference Highlights September 23, 2020This new approach has allowed Nissan to solve marketing challenges faster, optimize campaigns in real time, and increase the effectiveness and efficiency of communications.
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THE CONVERGENCE OF MARKETING
Conference Session Videos September 23, 2020This new approach has allowed Nissan to solve marketing challenges faster, optimize campaigns in real time, and increase the effectiveness and efficiency of communications.
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The End of Marketing as We Know It
Conference Session Videos September 23, 2020In this video, Neustar discussed recent consumer privacy regulations and their impact on how marketers manage consumer data.
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The Necessity of Cross-Media Measurement
Conference Highlights September 23, 2020Experts agree that cross-media measurement is the right thing to do for consumers when math and privacy are worked out.
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The Necessity of Cross-Media Measurement
Conference Session Videos September 23, 2020In this video the ANA, CBS, and Facebook discuss the need to unify media measurement across an increasingly fragmented media ecosystem.
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WHAT’S NEXT FOR AUDIENCE TARGETING AND ATTRIBUTION OPTIMIZATION
Conference Session Videos September 23, 2020This video will share lessons learned and best practices for identifying and reaching desired audiences in a rapidly changing environment, pushing beyond demographic boundaries with tools that provide flexibility and innovation to pivot quickly and deliver ROI efficiently.
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AdTech Billable Events and Where Digital Media Budgets Leak
Webinar Rewinds September 22, 2020In this webinar, MMI shared insights on how to navigate through a digital advertising landscape rife with non-human traffic.
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Five Steps to Establish a Strategic Production Spend Management Program
Webinar Rewinds September 17, 2020This session shared five steps to help establish a strategic production spend management program.
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Account-Based Marketing: The Center of a Cookie-Less Future
Conference Session Videos September 16, 2020In this video, Rob Griffin, VP of Media at BusinessOnline, discusses the holistic approach companies need to take to apply account-based marketing to their media strategy.
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Enhancing Marketing for Your Business and Your Channel Partners Starts with Listening
Conference Session Videos September 16, 2020In this video, Zebra Technologies shared how making a greater investment in “listening” to consumers can impact marketing efforts and enhance the customer experience.
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The Objectivity Trap: On the Biases and Misconceptions That Cause Us All to Undervalue B2B Marketing
Conference Session Videos September 16, 2020In this video, Rory Sutherland, Vice Chairman of Ogilvy, discusses the biases and misconceptions that cause marketers to undervalue B2B marketing.
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Contributing to a World that Works for Employees and Everyone Else
Conference Session Videos September 15, 2020In this video, learn how MOD Pizza created a work culture that celebrates employees and positively impacts communities resulting in a loyal customer fanbase.
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Firing Up an Employee Base to Ignite a Movement
Conference Session Videos September 15, 2020In this video, learn how Truist created a cultural movement that helped millions take steps toward becoming financially confident.
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How Purpose-Led Corporate Culture Can Thrive In A Virtual World
Conference Session Videos September 15, 2020This video will feature examples of how global businesses and those headquartered outside the U.S. are activating purpose within their companies — today and perhaps tomorrow.
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