Event Video
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Privacy Issues for Advertisers: A Robust Conversation
Conference Session Videos November 12, 2020The increasing complexity of digital advertising presents many challenges for industry legal counsel and their clients. In this video, a panel of legal experts discussed these challenges and ways to navigate them.
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Real CDP Talk: What’s Next for Marketers Looking to Future-Proof Their Digital Strategy?
Webinar Rewinds November 12, 2020Since COVID-19, there are more people online than ever before, and the opportunity for marketers to reach them with a laser focus is the highest it’s ever been. In this webinar, learn why brands must rely heavily on the ability to connect the dots with data.
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Deceptive Advertising Practices: The Methods and Consequences
Event Soundbites November 11, 2020This session will cover new and developing tools of deception and misinformation a brand can face across different social media platforms.
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Deceptive Advertising Practices: The Methods and Consequences
Conference Session Videos November 11, 2020In this video, industry legal experts reviewed new and developing tools of deception and misinformation a brand can face across different social media platforms.
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Do The Right Thing: How Diversity and Inclusion Campaigns Drive Brand Outcomes
Webinar Rewinds November 11, 2020In this webinar, Jason Wiese, SVP, Director of Strategic Insights at VAB, shared case studies based on an analysis of hundreds of campaigns that clearly illustrate the bottom-line business benefits of brands embracing inclusivity messaging.
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Emerging Issues In Advertising Litigation
Event Soundbites November 11, 2020This session will address significant decisions over the past year in Lanham Act and consumer fraud class action cases, as well as challenges before the National Advertising Division (NAD) and appeals before the National Advertising Review Board (NARB).
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Technology in 2020: Navigating the New Now from a Legal Standpoint
Event Soundbites November 11, 2020Marketers need to understand new technologies and data flows to ensure compliance with privacy laws.
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Technology in 2020: Navigating the New Now from a Legal Standpoint
Conference Session Videos November 11, 2020In this video, top industry lawyers delved deep into key topics related to marketing and technology’s legal implications for industry practitioners, providing examples and best practices.
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The Evolution of Social Advertising in 2020
Webinar Rewinds November 11, 2020To help marketers prepare and keep up with changes in consumer preferences and expectations, Smartly.io surveyed over 2,000 consumers globally to better understand how social advertising impacts the way they view brands. In this webinar, learn more about the results of this survey.
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Year in Review: Sweepstakes, Contests, Privacy, Digital, and Social Media
Conference Session Videos November 11, 2020Masters of the arts give industry highlights of the year and share strategies/tactics and an insider’s look at how to deal with the key issues of the day.
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Basic Advertising: Substantiation, Disclosures, and Social Media
Conference Session Videos November 10, 2020In this session, industry experts discussed important principles of advertising law, including prerequisites to prove your claims, the type of proof required, how to make disclosures, and application of these principles to social media. In addition, Mon discussed options for competitors.
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Basics of Promotions, Sweepstakes, Skill Contests, and Gaming
Conference Session Videos November 10, 2020In this video, Jason Mueller and Robert Hough, both partners at Sheppard, Mullin, Richter, & Hampton, provided an introduction to sweepstakes and skill contests, along with the key terms marketers need to more fully understand to execute contests properly.
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Gaming, Gambling, and Fantasy Betting Labyrinth
Conference Session Videos November 10, 2020This session will give a broad but detailed overview of the laws, rules, and regulations around gaming, gambling, and fantasy sports, that will attempt to cut through the clutter and provide a structured thought process within which to advise clients conducting business in these areas.
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Hot Issues and New Problems in Trademark and Copyright Law
Conference Session Videos November 10, 2020This session will touch on legal developments in matters of trademark and copyright law over the past year.
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Legal and Strategic Considerations for Cause Marketing in the COVID-19 Era Economy
Conference Session Videos November 10, 2020Every crisis sparks charitable responses and COVID-19 is no exception. What methods and causes speak most to consumers and employees when businesses strive to stay relevant and connected? And what legal issues need to be considered? In this video, legal experts addressed how to navigate these choppy waters.
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Loyalty Programs
Conference Session Videos November 10, 2020Join a panel of experts as they discuss the laws that regulate loyalty programs, including consumer protection, sweepstakes, auctions, commercial coventurers, privacy, franchise, antitrust, and even civil rights.
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New FTC Guides for Negotiating and Monitoring Influencer Agreements
Conference Session Videos November 10, 2020In this video, industry experts shared insights about what should go into influencer contracts, along with practical tips on how to manage those contracts and influencer relationships to ensure compliance and limit liability.
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