Event Video
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Business to Business? Think 'Brand' to 'Build'
Event Soundbites October 15, 2020This presentation shows how known brands investing in brand building efforts, over time, establish stronger brand equity with their customers, deliver superior returns for their shareholders AND are better insulated during times of economic hardship.
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Business to Business? Think 'Brand' to 'Build'
Conference Session Videos October 15, 2020This presentation shows how known brands investing in brand building efforts, over time, establish stronger brand equity with their customers, deliver superior returns for their shareholders AND are better insulated during times of economic hardship.
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How to Use Attention Metrics to Prepare for the Decline of Cookies and IDFA
Webinar Rewinds October 15, 2020In this webinar, Marc Guldimann, CEO and co-founder of Adelaide, outlined the tactics for using attention metrics to build predictive models of media impact.
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The Future of B2B Marketing
Event Soundbites October 15, 2020Strategic alignment with future customer needs and competition is crucial to success in B2B marketing.
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The Future of B2B Marketing
Conference Session Videos October 15, 2020In this video, Rishad Tobaccowala identified a number of trends that B2B marketers need to be aware of and be adapting to in order to secure success in the future.
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Tips for Business Marketers from Visa
Event Soundbites October 15, 2020In times of change, marketing can drive growth and boost agility through interdisciplinary collaboration.
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Tips for Business Marketers from Visa
Conference Session Videos October 15, 2020In this video, Kimberly Kadlec of Visa offered business marketers advice on topics that ranged from pandemic response to promoting the alignment of marketing and sales.
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Unlocking Growth Through Loyalty
Conference Session Videos October 15, 2020In this video, Rob Markey of Bain highlighted the importance of customer loyalty to a company’s overall success and offered tips for effectively cultivating it.
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We Need a Single View of the Customer to Deliver More Valuable Experiences: How Transamerica Is Taking the First Step
Conference Session Videos October 15, 2020In this session, find out how Transamerica took the first step toward more connected buyer experiences, where they are in their journey, and where they’re going.
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Account-Based Marketing: New Insights and Best Practices
Event Soundbites October 14, 2020Learn how Nail developed SAP's world class Global ABM program enabling Sales to more successfully target strategic Enterprise accounts.
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Account-Based Marketing: New Insights and Best Practices
Conference Session Videos October 14, 2020Learn how Nail developed SAP's world class Global ABM program enabling Sales to more successfully target strategic Enterprise accounts.
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FROM START TO SCALE: WHY MEASUREMENT IS KEY TO ABM’S SUCCESS
Conference Session Videos October 14, 2020n this insights-packed 40 minutes, three ABM evangelists share stories and actionable takeaways for how they are measuring the impact of their programs. Attendees will gain: Proven attribution models and how to get buy in for everything from establishing a pilot to scaling ABM Examples of and ideas for benchmarking to demonstrating outcomes and choosing the right measures of success Lessons from test and learn scenarios of panelists to avoid similar pitfalls and shorten the path to victory
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Google Illuminates the B2B Landscape
Conference Session Videos October 14, 2020In this video, Google shared insights from its recent research to shed light on the role that digital channels can play in the success of business-to-business companies.
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How Technology Can Create an Emotional Connection
Conference Session Videos October 14, 2020In this video, Trelleborg Marine and Infrastructure discussed a framework for applying both emotional and rational value to develop “ideas with value,” especially as emotional and rational value should be weighted differently at different buyer journey stages.
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Marketing as an Architect for Growth
Event Soundbites October 14, 2020Marketers need to lead with purpose by being more proactive in communicating it internally and externally.
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Marketing as an Architect for Growth
Conference Session Videos October 14, 2020When they talk about purpose, too many leaders in corporate America are talking to themselves. In this video, learn more about a recent PwC survey showed that companies’ customers and their own employees often don’t believe what senior management is saying about purpose and values.
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Marketing at Microsoft: A Digital Transformation
Conference Session Videos October 14, 2020In this video, Microsoft shared how culture, capabilities, and technology have played key roles in the marketing organization’s digital transformation. Plus, it shared how the brand successfully pivoted to virtual events in light of the COVID-19 pandemic.
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Marketing Trends for 2021
Event Soundbites October 14, 2020Digital has been instrumental in leveling the internal playing field for B2B marketing.
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Marketing Trends for 2021
Conference Session Videos October 14, 2020In this video, the committee chairs of ANA's Business Marketing Practice, Linda Brunner, Kellie Krug and Kathy Seegebrecht, together with B2B agency leader Tom Stein, discussed 2020 learnings and 2021 imperatives.
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