Event Video | Marketing Knowledge Center

Original Content in Films and Other Deals

Event Soundbites November 10, 2020

Discover the key issues and compliance problems in the development and production of original content from a distinguished panel of iconic legal brand speakers.

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Original Content in Films and Other Deals

Conference Session Videos November 10, 2020

Discover the key issues and compliance problems in the development and production of original content from a distinguished panel of iconic legal brand speakers.

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Price and Sales Advertising

Event Soundbites November 10, 2020

This session will cover recent enforcements and actions in the areas of sale and price advertising, and best practices for compliance and risk mitigation. It will also address hot topics such as price gouging, automatic subscription billing, New York’s new Gendered Pricing Law, the FTC’s warning about “dark patterns” and more.

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Real Time Marketing

Event Soundbites November 10, 2020

This section will explore the key issues in social media and real-time marketing with a unique team of panelists.

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Regulated Industries: Alcohol and CBD Marketing Issues

Conference Session Videos November 10, 2020

This session will explore the regulatory frameworks for CBD, hemp-derived products, and alcohol and provide an update on hot topics and litigation risks in CBD and alcohol marketing.

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Roadmap for Using Data and Insights to Market Confidently in an Uncertain Time

Webinar Rewinds November 10, 2020

In this webinar, learn how to harness first-party data to extract insights to grow your business, how to use traditional and non-traditional data to get a true 360-degree view of customers, and how to leverage the power of these new insights across multi-channel digital marketing platforms.

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Connecting at a Distance: How Honeywell Is Embracing Virtual Brand Experiences

Webinar Rewinds November 9, 2020

In this webinar, Honeywell’s head of global marketing shares how they have leveraged virtual experiences in this new environment to expand their customer base, improve the sales pipeline, and create opportunities for key stakeholders to see the company in a new way.

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91 Virtual B2B Events Powered by ABM — What We've Learned

Conference Session Videos November 5, 2020

In this video, Steve Etzler shared key takeaways from 91 virtual events BDI produced for B2B clients since March 2020.

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CREATING FROM THE INSIDE OUT

Conference Session Videos November 5, 2020

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Five Marketing Strategies for the Historic 2020 Holiday Season

Webinar Rewinds November 5, 2020

In this webinar, get an inside look into current online consumer shopping trends and how holiday shopping will change in 2020.

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How IBM Rethought Think Gov

Conference Session Videos November 5, 2020

In this video, Adrienne Hunter, VP of marketing, U.S. federal and public markets, at IBM, and Ish Benhalim, senior director of content creation at George P. Johnson, discussed how IBM pulled off a benchmark event in a limited amount of time.

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How to Nail Virtual Events: A Conversation with a Xerox Top Marketer

Conference Session Videos November 5, 2020

In this video, Chris Schmicker, Xerox’s VP Global Brand & Strategy, spoke with LinkedIn Senior News Editor Callie Schweitzer about the nearly 200 live virtual events Xerox has hosted since the pandemic hit.

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Lessons Learned from Going Virtual

Conference Session Videos November 5, 2020

In this video, Kerri Vogel, VP for global campaigns at Ellucian, and Minaz Tejani, client services director at Twogether, discussed how Ellucian transitioned a major in-person event to a virtual experience.

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Navigating the Winds of Change: Virtual Events at Deloitte

Conference Session Videos November 5, 2020

In this video, Fleming Longino, experiential event producer at Deloitte, shared tips for moving in-person events online.

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Sustained Readiness: Transforming Your Brand to Prepare for What’s Next

Conference Session Videos November 5, 2020

In this video, Marie Gulin-Merle, global VP of ads marketing at Google, discussed the need for industry action to fight racial injustice in a post-COVID-19 world.

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B2B Demand Generation: Top Five Ways to Use Video Content to Generate and Qualify Leads

Webinar Rewinds November 4, 2020

In this webinar, join Tyler Lessard at Vidyard for an interactive discussion on how to use video content and viewer engagement analytics to increase conversion rates, generate more leads, and accelerate lead qualification in B2B marketing.

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Best Practices in Sustainability and Eco-Friendly Production

Webinar Rewinds November 4, 2020

In this webinar, the APR team discussed how to promote sustainability and eco-friendly practices in ad production.

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Measuring Media Quality with Attention Metrics

Conference Session Videos October 30, 2020

In this video, Stacy Chagnon, senior global marketing manager at Microsoft, and Marc Guldimann, CEO, and Karl Sjulsen, director of product and client success, both of Adelaide, discussed how Microsoft is incorporating attention metrics into its KPIs.

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The Importance of Incrementality

Conference Session Videos October 30, 2020

In this video, learn why brands need to be measuring the incremental effect marketing has on consumer behavior.

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The Theory of Everything Programmatic

Conference Session Videos October 30, 2020

In this video, Tom Triscari, programmatic economist at Lemonade Projects, and Diane deCordova, COO at Adelaide, discussed why the programmatic advertising market unfortunately resembles a lemon market.

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