Event Recaps
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Content Marketing in the Influencer Age
Event Recaps April 28, 2022Alyson Griffin of State Farm shared how her brand has managed to innovate its content marketing efforts by weaving some of its most valuable marketing assets into pop culture moments and leveraging new and emerging tactics and media like micro-influencers and the metaverse.
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Creating Digital Content from Consumer Data
Event Recaps April 28, 2022Mary Rodgers, head of marketing communications at Cuisinart, discussed how her brand approaches collecting data and using it to guide the creation of content that connects with consumers and drives interactive campaigns that ultimately lead to business success.
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How King Arthur Baking Has Driven Business Performance with Its Intelligent Approach to Content
Event Recaps April 28, 2022King Arthur has taken an intentional long-term approach to content as a competitive point of difference. David Tamarkin from King Arthur shared the brand’s roadmap, how content strategy is mapped to its journey, and the importance of content intelligence.
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Profit from Personalized Content: Theory and Practice
Event Recaps April 28, 2022As the consumer market becomes ever more fragmented, an "all of the above" approach is no longer a viable option for today's marketer. Franklin Parrish presented the theory, implementation, process, and results of a targeting regime that marries key brand competencies with audience psychographic motivators.
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Windstar Cruises’ Digital Video Treasure Hunt
Event Recaps April 28, 2022To draw the attention of potential customers to new amenities and features of its cruise line, Windstar Cruises created a video treasure hunt that functioned as a product demonstration in disguise.
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Cross-Border Data Transfer: A Shifting Landscape
Event Recaps April 27, 2022Restrictions around data localization and cross-border data transfer continue to evolve. In this session, catch up on the latest updates from the EU, U.K., and globally.
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Data Privacy and Data Ethics in the U.S. and Beyond
Event Recaps April 27, 2022ANA’s Chris Oswald and Sheila Colclasure of IPG/Kinesso discuss recent developments in the U.S. and EU on privacy, data security, and data ethics.
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Foundations for Building a Retail Media Network
Event Recaps April 27, 2022Representatives from Albertsons Companies, Inc. and Reed Smith LLP shared key takeaways and learnings from their recent venture developing Albertsons Companies’ retail media network.
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How P&G Studios Helps Reinvent Advertising
Event Recaps April 27, 2022P&G’s Kimberly Doebereiner discussed the concept of constructive disruption and shared how P&G’s brands use it as a North Star for their advertising and content activations. With this as a guide, they seek to create brand experiences that are more useful and more interesting than what consumers are used to.
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Maximize Your Content Results
Event Recaps April 27, 2022In this workshop with George Stenitzer, Founder and Chief Content Officer at Crystal Clear Communication, learn how to conduct a competitive content audit, map content to the buyers’ journey, and optimize existing content within a content marketing program.
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NFTs from A to Z
Event Recaps April 27, 2022Reed Smith, Mondelez International, and Mattel explored what NFTs are, the use case for marketers, and the legal pitfalls associated with their usage.
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Section 230 and Social Media
Event Recaps April 27, 2022Lawyer Robert Corn-Revere reviewed section 230 and challenges that have recently been raised to the regulation.
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The Legal and Marketing Partnership
Event Recaps April 27, 2022A panel of legal experts used some hypothetical examples to illustrate how legal advisors can assist marketers with valuable guidance.
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Advocate Aurora Health: Bringing Creative In-House
Event Recaps April 26, 2022Advocate Aurora Health ended a 13-year relationship with their agency of record and brought all creative in-house.
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Creative Talent, Recruiting, and Retaining
Event Recaps April 26, 2022In this session, learn about evolving issues and current challenges with creative talent, recruiting, and retaining for in-house agencies.
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Elevating Your ABX Strategy
Event Recaps April 26, 2022With account-based experience (ABX) strategies gaining popularity among B2B businesses, Merkle B2B's Sarah Doughty shared some insights into what exactly ABX is, how it works, and some insights and action steps marketers can take to begin implementing such a strategy at their own organizations.
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Taking a Nonprofit to the Next Level
Event Recaps April 26, 2022As a national nonprofit, StandUp for Kids has been working to end youth homelessness for over 30 years. Every day, this vibrant organization makes a difference in the lives of so many vulnerable youths. Maria Verastegui's mission as its board chairwoman was to take them to the next level and engender a true transformation.
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How Honda Turned the Keys Over to Creators
Event Recaps April 22, 2022Honda has a storied past of leveraging creators on their social channels for a wide array of executions leading to brand resonance. However, to launch the all-new 2022 Civic Sedan and target a Gen Z audience, the brand developed a campaign entirely made by content creators.
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Introducing Influencers to Ultra-High-Net-Worth Individuals
Event Recaps April 22, 2022A whole new set of challenges presents itself when you have a travel club made up of C-suite members. Who influences these types of members when they are used to being the influential ones themselves?
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Innovations in Marketing Mix Modeling
Event Recaps April 21, 2022In recent years, marketing mix modeling (MMM) had come to be seen as slow and backwards; recent innovations, however, are allowing the approach to yield clearer insights, operate more quickly, and illuminate the long-term effects of advertising on brands as well as on sales.
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