Event Recaps
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Storytelling for a Six-Second World: Making Flexible Campaigns
Event Recaps February 9, 2022The City of New York approached the challenge of educating millions of voters about a complex new system called Ranked Choice Voting by breaking the message up into digestible components and giving audiences different ways to access the information, from YouTube clips to long-form print publications.
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Trends in Midlevel Giving: A Coming-of-Age Story
Event Recaps February 9, 2022Data collection is now more comprehensive with focus on qualitative analysis through in-depth discussions of experiences, wins, and losses.
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Supplier Diversity at Northwestern Mutual Is a Business Imperative
Event Recaps February 8, 2022Learn why one pillar of Northwestern Mutual’s inclusion efforts focuses on cultivating a diverse supply chain to generate economic impact in the communities that it operates in and serves.
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Driving Performance Through Innovation with Mondelez
Event Recaps February 4, 2022The Mondelez Shopper Marketing Group discussed its laser-focus on elevating digital marketing investment, execution, and performance as it strives to be at the forefront of digital innovation.
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How Pepsico Brands Are Using Personalized Advertising to Drive Results
Event Recaps February 4, 2022In this session, hear about a case study on a partnership between PepsiCo’s Gatorade and Yachak Organic.
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2022 Agencies: What to Watch for and How to React
Event Recaps February 3, 2022Simon Francis, CEO at Flock Associates, shared how 2022 is going to be an unprecedented year for client-agency relationships, reviewing the business and social conditions that are affecting both client-side marketers and agencies, and providing recommendations for how client-side marketers can alter behaviors and processes to best respond to these conditions.
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Agency Transformation at Citrix: A Hero’s Journey
Event Recaps February 3, 2022Arturo Siguenza, senior manager of advertising and media at Citrix, shared his brand’s approach to transforming its relationship with agency partners and centralizing its creative and media agencies into an agency of record model of operations.
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ANA "Client-Agency Optimization" Enterprise Curriculum
Event Recaps February 3, 2022In this session, learn more about client and agency optimization.
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Consumer Global Trends for 2022
Event Recaps February 3, 2022As the chief futurist at the Ford Motor Company, Sheryl Connelly and her team lead discussions on long-term thinking, planning, and strategy. Her responsibilities include identifying global trends, exploring potential implications, and cascading future insights to organizations throughout the company, including design, product development, and corporate strategy. Sheryl discussed insights from the recently released 10th anniversary of their annual trend report, which takes a long-term view of the future.
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Fjord Trends 2022 — Trends Shaping the Future
Event Recaps February 3, 2022In this session, learn more about Fjord Trends 2022, an annual set of predictions from Accenture Interactive on what is expected to impact business and society in the year ahead.
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Media and Advertising in 2022
Event Recaps February 3, 2022In this session, learn more about Forrester's five predictions about media and advertising in 2022 including those in retail media, AI-powered audience solution, shoppable ads, and more.
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Trends in Media, Influencer, and Content Creation
Event Recaps February 3, 2022In this session, get a fast-paced overview of top trends in three key areas — media, influencer marketing, and content creation.
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What’s Important from CES
Event Recaps February 3, 2022The Consumer Electronics Show (CES) is the most influential technology event in the world. Dave Morgan from Simulmedia summarized what was most important for marketers to know from this year’s CES.
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NFTs and Digital Ownership
Event Recaps February 2, 2022Sophie Goossens, a partner at the law firm Reed Smith, explored the nature of non-fungible tokens (NFTs) and the type of ownership they confer.
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Regulation of Plastics in California
Event Recaps February 2, 2022Adam Regele of the California Chamber of Commerce examined recent efforts in California to take a more environmentally friendly approach to the use of plastics.
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The NAD, Misleading Advertising, and Social Stereotypes
Event Recaps February 2, 2022In 2022, The National Advertising Division (NAD) expects to adjust its approach to take on misleading social stereotypes that appear in advertising.
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ANA Report: The Supplier Perspective on Certification
Event Recaps February 1, 2022In this presentation, learn about an ANA survey that was sent to suppliers on the ANA/AIMM list of certified diverse suppliers to find out the process for certification, to understand its importance, benefits, challenges, ease/difficulty of the process, and more.
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"Keep US Posted" — Opportunities and Challenges for Mailers in 2022
Event Recaps January 27, 2022The Market Dominant Mailing Industry provides the majority of volume and revenue for the USPS but is not always treated as an essential stakeholder. In this presentation, learn a campaign designed to strengthen the group's stature to better advocate for long-term affordability and reliability.
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Driving Growth in Consumer Private Equity
Event Recaps January 27, 2022Evan Bashoff, VP of marketing at Arcadia Consumer Healthcare, outlined how Arcadia has driven sizeable growth in its business and exponential returns for its investors through strategic acquisitions, repositioning iconic brands and leveraging new claims, packaging, advertising, and innovation.
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Three Data-Driven Ways to Drive Revenue Through Deeper Multicultural Understanding
Event Recaps January 27, 2022In this presentation, learn how targeting multicultural consumers can help you drive revenue, optimize ad spend, and meet your KPIs.
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