Event Recaps
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#TwitterPrism: Inclusive Marketing at Twitter
Event Recaps January 26, 2022In this session, learn about why inclusive marketing is important to Twitter and its partners, and how we can all work together to leverage the power of advertising to build a more equitable and inclusive future.
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ANA LGBTQ+ Marketing Inclusion Report Takeaways
Event Recaps January 26, 2022In this session, get an overview of the results of the first ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ Community among ANA member companies.
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Cheers to a More Colorful Future
Event Recaps January 26, 2022Smirnoff's “Color the Future” campaign drew on the expertise of numerous stakeholders who shared in great detail how the campaign was ideated, constructed, and activated across key media to engage and show support for the LGBTQ+ community.
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Football Is for Everyone
Event Recaps January 26, 2022When one of its active players came out as gay for the first time, the NFL speedily responded with an ad that expressed its support for him and his fellow members of the LGBTQ+ community.
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J&J’s Pride Campaign
Event Recaps January 26, 2022As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, time periods, nonprofits, celebrities, media, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends.
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Racing to the Metaverse: How NASCAR Is Engaging New Fans Through Virtual Communities
Event Recaps January 25, 2022Nick Rend, managing director of gaming and esports at NASCAR, shared key insights and thinking from his brand’s first-of-its-kind collaboration with Roblox, an online gaming platform akin to a metaverse.
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B2B Content Marketing Trends to Watch in 2022
Event Recaps January 21, 2022Ruth Stevens of eMarketing Strategy contended that B2B content marketing strategies need to adapt in response to changes in buyers, their businesses, and the environment, and she went on to provide examples of 10 developments necessitating such an adaptation.
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Content Creation in Crisis Culture
Event Recaps January 21, 2022Etienne White of Sustainable Brands considered how companies can promote sustainability during the many crises currently facing society.
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AT&T and 100 Thieves Go Virtual
Event Recaps January 20, 2022AT&T’s Mario Artesiano shared insights and details on AT&T’s recent gaming activation which took the brand into the virtual space with partner and gaming organization 100 Thieves.
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Top Trends in Digital and Social for 2022
Event Recaps January 20, 2022Jasmine Enberg from Insider Intelligence predicted the biggest trends in social media in 2022 and what marketers should do to capitalize on the changes.
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20 Years of LGBTQ+ Marketing and Community Engagement with Target 10
Event Recaps January 19, 2022Founder and President Matt Tumminello and VP Matt Wagner shared learnings from Target 10's two decades of experience and best practices on how to engage with this vibrant, growing audience in 2022 and beyond.
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Aveeno Raises Visibility and Offers Solutions to the Underdiagnosis of Eczema in Black Skin
Event Recaps January 19, 2022Aveeno is on a mission to help people lead healthier lives. And this extends beyond the products they make. In 2021, the brand launched an initiative that focused on creating awareness of, education for, and access to solutions for eczema on Black skin.
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Mobile Advertising: Are You Losing Millions to Fraud?
Event Recaps December 16, 2021Uber explained how it uncovered evidence of ad fraud in a mobile campaign that it ran with ad networks.
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Nestlé’s Supplier Diversity Program
Event Recaps December 15, 2021Nestlé’s Jonathan Stine described the launch of an Employee Resource Group (ERG) and how it influenced the organization’s approach to supplier diversity.
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New Frontiers for Marketers and Agencies
Event Recaps December 15, 2021As we head into 2022, the agency R3 considered the ways marketers are changing, the ways they are approaching the task of making their marketing materials, and how agencies are reacting. R3 concluded by offering several action steps for marketers.
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How Brands Are Using Experiences to Drive a First-Party Data Strategy
Event Recaps December 14, 2021Daniel Yaffe shared at an ANA event how leading brands like Budweiser, Dick's Sporting Goods, and Nestlé are using data-driven experiences to build a complete customer profile while creating an enjoyable experience for the consumer.
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Marketing Across the Metaverse
Event Recaps December 14, 2021In this session, R3 looks at the evolution of the metaverse, marketer case studies, how marketers can leverage opportunities across the metaverse value chain, and best practices.
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Pinterest Predicts 2022: The Art and Science of Trendspotting
Event Recaps December 14, 2021People use Pinterest to plan for the future. Pinterest's Talia Parnass and Jenna Landi walked through predictions for 2022 and the details behind those claims.
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The Future of the Always-On Influencer in 2022
Event Recaps December 14, 2021Brandon Perlman, founder and CEO of influencer marketing at influencer agency Social Studies, discussed how the influencer marketing landscape has evolved and shared trends, predictions, and opportunities for 2022.
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YouTube Originals Present The Game Theory $1 Million Challenge for St. Jude
Event Recaps December 14, 2021St. Jude Children’s Hospital partnered with gaming YouTube channel, The Game Theorist, to create a livestream that raised over $3 million dollars.
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