Event Recaps
-
Why Are People Turning to Business Instead of Nonprofits to Be Their Primary Partners in Creating Positive Change?
Event Recaps February 11, 2022Edelman’s David M. Bersoff revealed some of the reasons why people are putting their trust in business instead of NGOs and outlined some steps NGOs can take to begin earning back the trust of the general population and reclaim their place as the most trusted institution in the minds of consumers.
view -
Awards Celebration
Event Recaps February 10, 2022In this session, we recognize the ANA NF Corporate Partner sponsors and celebrate the 2022 Rising Leader Award recipient Tyler Hall of Easterseals and 2022 Max Hart Nonprofit Achievement Award recipient Mike Vcelik of Boys Town.
view -
Diversity, Equity, and Inclusion in Direct Response
Event Recaps February 10, 2022Children's Health of Texas and Pursuant looked at diversity, equity, and inclusion (DEI) through the lens of sophisticated direct response fundraising programs. Together they quantified the value of incorporating DEI into nonprofit efforts, and shared suggestions for next steps that can be applied.
view -
Dreamwalking and How it Helped Build and Scale the Sister Accord Foundation
Event Recaps February 10, 2022Sonia Jackson Myles, founder and CEO of the Sister Accord, shared various steps and principles to help people achieve their life’s mission, along with tips on how to successfully start and scale a business or a nonprofit.
view -
Embracing Automation: A Roadmap for Engaging Donor Journeys
Event Recaps February 10, 2022In this session, learn about a proven roadmap for the implementation of a winning omnichannel marketing automation strategy.
view -
How Texting and Voice Messaging Changed the Game During COVID-19
Event Recaps February 10, 2022Synergy Direct Marketing Solutions and St. Joseph's Indian School discussed case studies that provide a road map for your nonprofit to increase revenue by focusing on your donors and their needs.
view -
How the National Audubon Society Transformed Its Digital Fundraising
Event Recaps February 10, 2022The National Audubon Society shared how it transformed its digital channels to drive more online donations.
view -
I'm Not Crazy — Launching/Relaunching a Face-to-Face Program During a Pandemic
Event Recaps February 10, 2022This session featured “real life” challenges in face-to-face fundraising including how several charities worked through rebuilding their programs during COVID while staying true to their brands.
view -
In-Housing for Speed and Relevancy: Lessons Learned Through the PGA TOUR’s Six-Year Journey
Event Recaps February 10, 2022The PGA Tour shared its experience with adopting an in-house agency model and offered numerous learnings acquired along the way.
view -
Keynote Intro from Ashley Delamar at One & All
Event Recaps February 10, 2022Ashley Delamar, VP of Partnership and Growth at One & All, delivered the keynote intro at the 2022 ANA Nonprofit Federation Winter Conference.
view -
Navigating the Digital Landscape for Outsized Success
Event Recaps February 10, 2022A panel of veterans from the advertising and nonprofit worlds shared lessons that nonprofits with a digital presence could learn from for-profit brands.
view -
Planned Giving — What’s Your Plan?
Event Recaps February 10, 2022The American Cancer Society outlined how it capitalized on heightened donor interest in planned giving by adjusting its marketing and messaging and using existing data to optimize its efforts.
view -
Resilience in a Time of Turbulence: A Fireside Chat with Habitat for Humanity
Event Recaps February 10, 2022Habitat for Humanity discussed some of the ways that it has responded to the pandemic and the calls for racial justice that have marked the past several years.
view -
The Multichannel Donor Myth
Event Recaps February 10, 2022Feed the Children and TrueSense Marketing debunked the myth that multi-channel donors have more long-term value.
view -
What’s in Your Tech Stack?
Event Recaps February 10, 2022As inventory becomes more scarce, nonprofit marketers and fundraisers must be even smarter about how they deploy dollars and measure media value. They need tools and insight to understand distribution and not approach everyone as if they bring the same value.
view -
Building a Sonic DNA: Capturing the Hearts and Minds of the Consumer
Event Recaps February 9, 2022Mastercard’s Nicola Grant shared how her brand has been creating brand signatures across each of the four non-visual senses in response to an evolving relationship between media and the senses, highlighting the brand’s thinking and approach to each.
view -
Fundraising Success in a Time of Scarcity
Event Recaps February 9, 2022This session brings together a panel of integrated marketers to discuss some of the most challenging and forward-thinking topics in nonprofit marketing today.
view -
Hot Wheels Legends
Event Recaps February 9, 2022Mattel’s Jennifer Kobashi reviewed the “Hot Wheels Legends” campaign, from planning to execution, and covered how the brand leveraged its mission and the help of key influencers like Jay Leno to bring Hot Wheels to a much wider audience.
view -
Maximizing Sustainer Revenue Through Machine Learning
Event Recaps February 9, 2022Most organizations have invested heavily in building their sustainer programs over the last few years. For many organizations, these are a vital component of their revenue stream, and most have diversified their multichannel marketing efforts to ensure that the program will continue its growth trajectory.
view -
Stimulating Sensorial Experience Marketing that Drives Growth
Event Recaps February 9, 2022The Hershey Company shared some examples of products and marketing that offered consumers appealing sensorial experiences.
view