Event Recaps
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Going the Extra Mile for Purpose
Event Recaps May 12, 2022Merrell shared how it has conceptualized and activated its brand purpose.
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How Mailchimp Activates Purpose Across Communities
Event Recaps May 12, 2022Mailchimp and agency partner Kin showcased some purpose-led initiatives that the two organizations have worked on together.
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OREO Showcases Long-Time Allyship
Event Recaps May 12, 2022OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.
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Scaling Business through Data Driven Relationship Deepening
Event Recaps May 12, 2022Ally Financial shared how the company uses behavioral data and relationship building to individualize the customer journey and cross-sell customers additional services.
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Sharing an Ultra-Modern Approach to Data Hygiene and Why It Matters
Event Recaps May 12, 2022In this session, learn why data from all sources must be in one place, in its native state, clean, associated, current, and trusted by the organization in order to win on constituent experience (CX) and optimize outreach efforts.
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Winning the War for Talent Through Purpose
Event Recaps May 12, 2022Google discussed how to integrate purpose with the everyday work lives of employees.
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Mashed in America: Serving up Happiness One Cup at a Time
Event Recaps May 5, 2022Hear how Idahoan Foods is shifting consumer’s attitudes about packaged potatoes through the Mashed in America Tour. The fifty-two week campaign is reaching millions of consumers, in real time, across a wide variety of events, digital and social marketing platforms, partnerships, and retailers.
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Mastercard — MLB Home Team Advantage Program
Event Recaps May 5, 2022For the 2021 MLB season, Mastercard worked with its partners at MLB, and the Boston Red Sox, Los Angeles Dodgers, and Atlanta Braves, to create a small business contest to give these businesses a chance to win e-commerce support, money, and a lot of exposure.
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A Day in the Life of Marketing Procurement
Event Recaps May 4, 2022A panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.
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Harness the Power of Music and Sonic Branding to Drive Business Growth and Optimize Spend
Event Recaps May 4, 2022Compounded by fragmentation, complexity, and how nuanced the music rights landscape can be, it has become increasingly critical for advertisers to gain visibility into music spend, how it is managed, and where they can create efficiencies.
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Keys to CFO and CMO Collaboration
Event Recaps May 4, 2022Marketing is one of the largest and most complex spend categories, and marketers are under increased pressure to manage their budgets and show concrete returns. Yet risks associated with marketing spend are growing in type, size, and frequency.
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Procurement: The Good, the Bad, and the Ugly (2022)
Event Recaps May 4, 2022In 2010, the ANA took the pulse of the industry on the state of marketing procurement to measure perceptions among professionals in three functional areas: procurement, marketing, and agencies. We have updated this work in 2022 to reveal what has changed … and what has not.
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Simplifying the Search Process
Event Recaps May 4, 2022To identify and address how the industry can enhance the agency search process, the ANA and the 4A’s released a survey for clients and agencies to identify misalignments. In this session, they shared key takeaways from the survey and best practices to simplify the RFx process.
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50 Years on the Frontlines of Agency Compensation and What’s New in 2022
Event Recaps May 3, 2022For 50 years, JLB + Partners has been evaluating and negotiating agency compensation agreements. And for 50 years the ANA has been publishing its Trends in Agency Compensation report to provide a benchmark for the most current compensation trends information; JLB has been ANA's partner on much of that work.
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CMO Keynote: Change Lives Here
Event Recaps May 3, 2022Piedmont Healthcare shared how it drove long-term brand building, short-term brand activation, and an improved the patient experience through holistic insights.
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Key Learnings from Redesigning Our Creative Services Model
Event Recaps May 3, 2022Jennifer Halloran, CMO at MassMutual, and Lindsey Slaby, founder of Sunday Dinner, shared highlights and key learnings from MassMutual’s ongoing effort to develop an optimized creative services model to reduce inefficiencies, remove overlap, clean up scopes, and introduce new technology.
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Lessons from a Healthcare Marketing Leader
Event Recaps May 3, 2022Dana Maiman, CEO at IPG Health, shared how her organization strives to embody the principles of EDIBA (equity, diversity, inclusion, belonging, and accessibility) across its four key business pillars.
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Maximizing the Client-Agency Relationship
Event Recaps May 3, 2022Client+Agency SYNC Co-Founders and ANA Enterprise Curriculum Facilitators Anne Murray and Dan Wald discussed the existing challenges to fostering a healthy client-agency relationship and offered insights for how to overcome those challenges, optimize the relationship, and maximize marketing and business success.
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Retaining Top Agency Talent During the Great Resignation
Event Recaps May 3, 2022Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.
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Standing Up for Agencies
Event Recaps May 3, 2022Martin Agency CEO Kristen Cavallo discussed how clients can stand up for agencies and creatives and the value they bring.
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