Event Recaps
-
What We’ve Learned in the Past Year
Event Recaps March 2, 2022The 2022 ANA Media Conference kicked off with a brief summary of what we've learned about supplier diversity — with a focus on media — in the past year.
view -
ANA Data Privacy Round Up (States, Congress, and Beyond)
Event Recaps February 24, 2022In this presentation, ANA EVP and Head of Government Relations Chris Oswald discussed the latest data privacy news at the state and federal levels.
view -
Federal Trade Commission Briefing on Social Media Scams
Event Recaps February 24, 2022The FTC shared data on a developing trend in frauds perpetrated on social media.
view -
Marrying Consumer Privacy and Effective Marketing
Event Recaps February 24, 2022At a meeting of the ANA’s Ethics Policy Committee in February of 2022, data broker Will Clayton shared approaches for maintaining compliance with recent and emerging regulations regarding consumer data.
view -
Pandora: Measuring the Long and Short Run Impact of Brand Investments
Event Recaps February 24, 2022In this session, learn about proven, detailed methods for measuring both short- and long-term brand impacts on revenue growth, as well as approaches to integrate these methods into more traditional, linear marketing measurement tactics.
view -
Next in Loyalty — Turning Customers into Fans
Event Recaps February 23, 2022McKinsey & Company’s Jose Carluccio reviewed eight key levers, discovered in McKinsey research, that brands can pull to create more engagement within their loyalty programs and convert customers into true brand fans.
view -
Where Fans Become Insiders
Event Recaps February 23, 2022Representatives from Disney outlined efforts to revamp Disney Movie Insiders, the brand’s free loyalty program, using content and an expanded offering to better engage fans and reward them simply for enjoying Disney movies.
view -
Promoting "Only Murders in the Building" on YouTube
Event Recaps February 17, 2022Hulu and its partners explained how they promoted the release of a new comedy series with a long-form, influencer-created video.
view -
The Life of a Doggie Influencer
Event Recaps February 17, 2022A canine influencer and his “momager” shared their story and examples of their work.
view -
2022 State and Federal Government Relations Overview
Event Recaps February 16, 2022In this session, ANA’s Government Relations team kicks off the mid-term election year with an update on recent activity in both Washington, D.C. and the states.
view -
Balancing Internal and External Creative Teams
Event Recaps February 15, 2022Tractor Supply Co. and Petsense provided an overview of their in-house journey and its evolution to best support a fast-moving publicly traded company.
view -
Discussing Citi’s Chosen Name Campaign
Event Recaps February 15, 2022As part of the brand's commitment to helping drive an equitable and inclusive culture, Citi, in partnership with Publicis, developed a new feature that enabled trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.
view -
ANA Nonprofit Policy Update: Issues and Concerns Looming in 2022
Event Recaps February 11, 2022In this session, learn about the latest issues of concern on Capitol Hill and in the states that impact nonprofit organizations.
view -
Behavioral Science Testing on Digital Steroids
Event Recaps February 11, 2022Catholic Relief Services has been using behavioral science to guide their testing for years. They have learned a lot, including the best way to target and message based on the innate traits of identity and personality to get out of a “one size fits all” world.
view -
Big Facts, Small Acts: How a Guerrilla Campaign Activated a Community
Event Recaps February 11, 2022Big Facts, Small Acts (BFSA) and Chemistry discussed how their campaign leveraged street art to encourage people to honor mask mandates.
view -
How Brands Use Music and Sonic Branding to Build Relationships with Consumers, Shape Culture, and Drive Business
Event Recaps February 11, 2022Experts from MassiveMusic took a comprehensive look at how brands should approach music licensing, partnering with musical artists, and activating in the voice technology and podcasting space, while also sharing tips for how to centralize all of these activities, eliminate inefficiencies, and turn music publishing into a revenue center.
view -
How USO and Americares Retain Donors Acquired During Emergency Response Moments
Event Recaps February 11, 2022United Service Organization (USO) and Americares shared how they acquired and retained donors who gave during emergency response moments.
view -
The Future of Fundraising Is Consumer-Driven
Event Recaps February 11, 2022Fundraise Up’s Nic Miller shared some ways in which the nonprofit sector can mirror for-profit brand efforts and more effectively fundraise and spread awareness. Additionally, Joshua McLemore at the American Heart Association (AHA), shared some of the ways in which his organization has achieved success doing so.
view -
The Power of Integration to Capture and Retain New Donors
Event Recaps February 11, 2022Recently, Shriners Hospitals for Children implemented multi-channel donor journeys at every opportunity from a direct mail welcome series that includes mail, phone, and digital touches to sustainer reactivation utilizing connected TV, display remarketing, phone, and email.
view -
Walmart Grant Collaboration to Address Systemic Issues
Event Recaps February 11, 2022When applying for a Walmart Foundation grant, nonprofit organizations Operation Homefront and Hire Heroes had to collaborate to reach military veterans and their families.
view