Event Recaps
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Marketing Hot Pockets to Gamers
Event Recaps March 15, 2022Nestlé successfully promoted Hot Pockets by finding a novel way to leverage Twitch, the live-streaming platform so popular with gamers.
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Meeting Global Demands with Your In-House Agency
Event Recaps March 15, 2022Mandy Janicki spoke about her journey of regionalizing UL's Creative Studio team and discussed what she learned from her designers, copywriters, and clients. Tracy Miller walked through UL's regional design strategy and discussed the outcomes of her team's research as well as next steps.
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ANA Government Relations Update
Event Recaps March 9, 2022In a fireside chat, the chair of the ANA's Email Excellence Center Committee, Matthew Vernhout, interviewed ANA DC leader Chris Oswald and D. Reed Freeman, Jr., a partner at Venable LLP, on what ANA members and email practitioners shared as a key concern — advocacy.
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Buyer Beware: Understand Your ADUs and Their Effect on Inflation
Event Recaps March 4, 2022Cortex Media offered advertiser recommendation on how to manage Audience Deficiency Units (ADUs).
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CTV’s Place in the Media Mix
Event Recaps March 4, 2022Despite the potential of connected TV (CTV), Boehringer Ingelheim’s DJ Perera cautioned that there are many things for marketers to consider before making an investment. Perera outlined key questions marketers must ask themselves, the pros and cons, and action steps marketers must take before they make the CTV investment.
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Eyes Wide Open — Key Legal Considerations Impacting Your Media and Advertising Initiatives
Event Recaps March 4, 2022Reed Smith LLP offered recommendations on how brands can mitigate the legal risk of working with AdTech, agencies, and influencers.
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Programmatic Media Transparency — Leveling the Playing Field
Event Recaps March 4, 2022The ANA, PwC, and TAG TrustNet discussed the continuation of an in-depth study into the programmatic media supply chain with the objective of supporting brands in optimizing their investment into their own supply chains.
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The Media Industry Talent Crisis
Event Recaps March 4, 2022What is it that is keeping young talent from entering into and veteran talent from remaining in the media industry, and what are some potential solutions to this problem? A panel of leaders from various disciplines within media convened to discuss these questions and more.
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Why Marketers Should Increase Their Investments in News
Event Recaps March 4, 2022MMA Global explores the business case for marketers to increase their investment in advertising across reputable news platforms.
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A Leader’s View of Media Measurement
Event Recaps March 3, 2022Bloomin’ Brands’ Danielle Vona offered a CMO’s perspective on her organization’s development of an improved approach to media measurement.
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Cross Media Measurement
Event Recaps March 3, 2022A panel of key players and advisors came together to give an update on what the ANA’s Cross Media Measurement initiative is, the problems it is attempting to address, where it currently stands in development, and what the timeline for a roll out looks like.
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How the J.M. Smucker Co. and Kroger Are Shaping the Next Chapter of Programmatic Media
Event Recaps March 3, 2022In this session, Jill Smith of Kroger Precision Marketing, along with Kelly Sweeney of the J.M. Smucker Co., introduced the new Kroger Private Marketplace, a solution that’s helping brands unlock the potential of retail data in the programmatic space.
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Looking Back and Looking Ahead in Currency: What's Still True, What's Changing, and What It Means for Brands
Event Recaps March 3, 2022Technology has fundamentally changed how consumers use media; how that consumption is measured; and as a result, how advertising can be bought and sold. Currency will never be the same, a change that may be the best news for brands in 100 years of media measurement.
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Marc Pritchard Offers Five New Directions for Marketers to Take Media In
Event Recaps March 3, 2022Procter & Gamble’s Marc Pritchard urged the industry to take several courses of action, including connecting media directly to commerce and accelerating the growth of multicultural media.
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Perspective from an Agency Leader
Event Recaps March 3, 2022In this session, hear how Kirk McDonald, CEO of GroupM North America, is leading the way in driving real change across the industry to find a new balance of making advertising less interruptive and a valued part of the media experience.
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Rebundling Media with Creative
Event Recaps March 3, 2022This session focused on a client's reasons for moving its media business to its creative agency's in-house media operation and the agency's decision to offer media services.
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Retail Media and the Next Phase of Industry Disruption
Event Recaps March 3, 2022As both the leader of Walgreens Media and the head of Walgreens Advertising Group, Luke Kigel offered a unique perspective on the role of retail in media, and the ways that retail media will help shape the future trajectory as disciplines continue to converge and as the industry marches toward a cookie-less future.
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The Benefits and Challenges of In-Housing Mass Media
Event Recaps March 3, 2022Some marketers have ventured to take mass media in-house, including ADT Security Services, where media is now fully in-house and has been for almost three years.
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How GM Drives Performance with Customer-Centric Marketing and Diverse Addressable Media Tactics
Event Recaps March 2, 2022In this session, General Motors (GM) shared how it invested in diverse media and leveraged customer-centric experiences and marketing tactics to create more meaningful connections with consumers and drive business performance.
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Redefining ROI: The Keys to Working with Black-Owned Media
Event Recaps March 2, 2022Members of BOMESI (Black-Owned Media Equity and Sustainability Institute) explored the challenges impacting Black-owned publishers’ ability to compete for advertising dollars.
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