Event Recaps
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ANA Response Rate Report 2021
Event Recaps May 17, 2022In this session the ANA and Demand Metric walked through key findings of a new report that may impact your business and help increase the effectiveness of your next direct marketing effort.
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B2B Email: Recipe for Engagement and Deliverability Success
Event Recaps May 17, 2022Creating highly engaging email marketing campaigns that not only achieve break-through response, but also break-through deliverability barriers in the B2B space can be immensely challenging. Honeywell shared its recipe for international B2B email success.
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Building and Leveraging an Internal CDP
Event Recaps May 17, 2022Speakers from Best Buy and MessageGears explained the mechanics of customer data platforms (CDPs).
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EEC Awards Celebration
Event Recaps May 17, 2022At this celebration, we bring together the best and brightest in our field and honor their creativity, innovation, and excellence in email marketing. Meet the Stefan Pollard Email Marketer of the Year and the Email Marketer Thought Leader of the Year winners!
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Email Marketing in Flux: The Biggest Changes Affecting the Channel
Event Recaps May 17, 2022Chad S. White of Oracle Consulting examined how email marketers should respond to three trends: pandemic-fueled consumer behavior changes, Message Posting Protocol’s redefinition of what an active subscriber is, and the sunsetting of third-party cookies.
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How Huggies Created a Personalized Email Campaign Supporting Mothers
Event Recaps May 17, 2022Huggies shared how it created a highly-personalized and effective email campaign designed to drive consumer awareness, retention, and long-term engagement.
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How to Leverage Identity to Create Emails Your Customers Actually Want to Open
Event Recaps May 17, 2022Winnie Shen, SVP of the data cloud at Zeta Global, shared three rules on how to leverage robust consumer insights to maximize engagement.
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How to Refresh Your Email Creative Through Templates and Content
Event Recaps May 17, 2022In this session, learn about the importance of keeping email templates fresh, best practices for design, and tips for easy adaptation.
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Leaving Discounts Behind: Re-Balancing Brand and Discount
Event Recaps May 17, 2022Learn how Eddie Bauer successfully pivoted away from an “always on sale” pricing strategy to a full-price, brand-forward strategy while increasing sales, conversion, and margin utilizing customer data, strategic promotions, and email.
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Successful Career Paths for Email Marketers
Event Recaps May 17, 2022In this session, learn why email marketing’s role is no longer considered “the outsider” among the broader marketing or IT organizations, but instead it’s the glue.
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Winning Your RFP in 2022 — What You Need to Know
Event Recaps May 17, 2022Email Connect, Synchrony, and Salem Web Network discussed how brands can avoid the traps normally associated with poor RFP outcomes.
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You've Got (E)Mail
Event Recaps May 17, 2022Kelly Haggard has over 20 years in email marketing, covering B2B, B2C, B2B2C, acquisition, and more. At an ANA event, she shared her expertise on how to get the correct email address for your customers using omnichannel marketing to ensure your message is delivered.
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AT&T’s “Win Local” 2022 REGGIE Award Winner
Event Recaps May 16, 20222022 REGGIE Award Winner and Global Marketer, Gail Gibford-Capdepon, shared her expert insights on the power of purpose-driven marketing and a people-over-product approach to create effective brand strategy that generates actionable and measurable business results.
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Compelling the Click: Email Content and Copywriting Boot Camp
Event Recaps May 16, 2022This boot camp style workshop de-mystified email message copy and content creation.
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Email's Role in the Tech-Driven Privacy Shift
Event Recaps May 16, 2022Major tech companies have caused a major shift in the privacy landscape. Apple's Mail Privacy Protection, sunsetting of third-party cookies on Apple, Mozilla, and soon Google, and other changes means marketing and what we can track is changing. Learn how email is going to play a pivotal role in this shift.
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How Sun-Maid Embraced its Scary Halloween Status to Scare up a Frighteningly Successful Experiential Promo
Event Recaps May 16, 2022What’s scarier than getting raisins on Halloween? Being the house that gives them out. Sun-Maid knows that. But instead of doing their best to change that perception, they embraced it, turning a real house in Merchantville, NJ into a trick-or-treater’s nightmare.
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Leveraging Cross-Channel TV to Find New Audiences and Challenge Rivals
Event Recaps May 13, 2022Speakers from Simulmedia and Monster explained how an integrated cross-channel marketing strategy affected on business outcomes for Monster.
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More Than Just a Content Buy — How Brands Can Get More from Their Sponsorships
Event Recaps May 13, 2022Amica shared how it embraced the Roku Channel to better reach its consumers.
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The Convergence of TV, OTT, and Digital Video: Five Factors Disrupting the Media Buying Landscape
Event Recaps May 13, 2022In this session, Morgan Jessup, VP of advanced strategy and activation at telecom provider Spectrum, explored the five key factors contributing to media disruption and provided actionable insights that can help brands evolve and future-proof their marketing strategies.
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TV and Video Through a Generational Lens
Event Recaps May 13, 2022Vevo presented research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, millennials, and Gen Z.
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