Event Recaps
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Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps September 17, 2024During a session at the ANA’s 2024 Measurement and Analytics Conference, the ANA and a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.
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Genius Awards Finalists Announcement
Event Recaps September 17, 2024Who are the industry’s true data masters? Allyson Dietz announced the finalists of the 2024 Genius Awards, presented by TransUnion, recognizing leading brand marketers for their outstanding achievements in data and analytics.
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How Coca-Cola Is Leveraging AI for Measurement
Event Recaps September 17, 2024During a session at the ANA’s 2024 Measurement and Analytics Conference, Coca-Cola’s Greg Pharo described some of the ways that his organization is capitalizing on artificial intelligence to enhance its approaches to advertising creative and measurement.
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How Walmart Is Transforming Its Marketing Efforts to Win with Today’s New Mainstream
Event Recaps September 17, 2024During a September 2024 Multicultural Marketing and Diversity Committee meeting, VP of brand marketing at Walmart Casey Schlaybaugh shared how the company connected with new mainstream customers through a focus on its customers’ cultures.
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Opening Remarks of the 2024 ANA Measurement & Analytics Conference
Event Recaps September 17, 2024In this session, Google's Marta Martinez delivered the opening remarks of the 2024 ANA Measurement & Analytics Conference.
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The New Era of AI and How It's Shaping the Future of Data, Measurement, and Analytics
Event Recaps September 17, 2024The advertising industry is shifting from a precision model to prediction, and AI is the tool making this possible. Google’s Christine Turner discussed how to fully embrace AI and experimentation to stay competitive and meet consumer demand across devices and platforms.
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Driving Down Stubborn CPA’s with Cookieless Attribution and Customer Journey Automation
Event Recaps September 16, 2024Chris Liversidge (CEO and Founder) from Corvidae discussed how marketers are taking their marketing attribution efforts to new heights whilst futureproofing themselves against cookie-deprecation, privacy and compliance, and regulatory turbulence in the attribution field.
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How Sports Fandoms Are Proving the Incremental Reach of Streaming
Event Recaps September 16, 2024Speakers from Google and ComScore discussed a cross-platform reach and incrementality story through the lens of sports fans. They discussed the streaming landscape as a vital growing platform bringing to life the incremental audiences that advertisers can capture with YouTube.
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Measuring Quality Over Quantity in Acquisition Marketing
Event Recaps September 16, 2024Andy Hasselwander, chief analytics officer at Marketbridge, gave insight on methods, metrics, and approaches in marketing data.
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The Importance of Incrementality in Retail Media Measurement
Event Recaps September 16, 2024This joint presentation from OptiMine and Best Buy dove deep into the incrementality measurement approach discussing how it works and why it is so unique in the retail media network space.
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Turbo-Charging Business Growth Through the Accurate Portrayal of Women and Girls
Event Recaps September 16, 2024SeeHer and Circana shared results from the 2024 GEM Lift study that explored how the accurate and authentic portrayal of women can increase sales ROI for brands from five to 10 times higher. Speakers shared recommendations for how to turbo-charge growth for your brand with key intentional changes in the depiction of women in ads and media.
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ANA AIMM and Target10 Discuss LGBTQ+ Allies Study
Event Recaps September 12, 2024ANA AIMM (Alliance for Multicultural Marketing) and Target10 are partnering on a significant study to help measure the current state of allyship and offer insights on increasing ally support in the future. The speakers discussed an exclusive look at the first part of their findings.
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Liberty Mutual: Giving Back to the Laurel Foundation
Event Recaps September 12, 2024To help further their mission, Copper Giants, Liberty Mutual's in-house agency, partnered with the Laurel Foundation on a rebrand and revamped outreach strategy. Copper Giants, represented by Warren Marenco Chase and Allison Aamodt, discussed the importance of large brands acting authentically in their support of the LGBTQ+ community.
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Putting Purpose to Action in Marketing Strategy
Event Recaps September 12, 2024In today's competitive market, it is crucial for businesses to not only define their purpose but also to put it into action through their marketing strategies. This presentation explored the importance of aligning marketing efforts with the company's core values and mission.
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Authentic Leadership in Marketing Operations: Strengths for Career and Team Success
Event Recaps September 10, 2024In this session, discover how to build cohesive and high-performing teams, enhance your career trajectory, and drive success in marketing operations.
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Brand Building with Addressable Advertising
Event Recaps September 10, 2024Helzberg Diamonds shared how it created an educational content series to help “proposers” choose the right engagement ring.
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Brand Building with Addressable Advertising
Event Recaps September 10, 2024Charlotte Lipman and Sam Oyekoya from DIRECTV Advertising explained innovative use cases for addressable advertising solutions across linear, CTV, and pause ads, demonstrating how these technologies can be leveraged to create stronger brands.
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Creating Resilient Brands Through Creativity
Event Recaps September 10, 2024Mark Miller from Team One and Mikaila Ulmer from Me & the Bees Lemonade explored strategies for building long-lasting brands in a rapidly changing business environment, emphasizing the importance of creativity and forward-thinking approaches.
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Discover: Governance Through Intermediary Operations Teams
Event Recaps September 10, 2024Discover shared how it brought its different teams together to update its process map and establish a unilateral understanding of its processes and the root causes of customer complaints.
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Experience Is the New Currency: How Marketers Can Seize the Moment
Event Recaps September 10, 2024During a session at the ANA’s 2024 Brand Activation and Creativity Conference, Magen Hanrahan, SVP at Ferrera, and Amy Tunick, CMO at NCM, discussed how shared experiences are one successful approach to experimental campaign strategies to reinvent well-known brands, such as NERDS.
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