Event Recaps
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Using Micro-Influencers to Connect with Niche Audiences for Lower-Funnel ROI
Event Recaps April 25, 2024Ortho, a ScottsMiracle-Gro Brand, sought to test influencers' ability to reach a niche audience in select regions. Through a pilot micro-influencer campaign, the brand drove meaningful product awareness, engagement, and website traffic in priority markets.
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Managing Marketing and Communications to Avoid ESG Backlash
Event Recaps April 23, 2024In advance of its next meeting, the ANA's Sustainability Committee convened a special session with Michael Maslansky, founder of Maslansky + Partners, to discuss the current landscape of cultural sensitivity marketers are experiencing.
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AI for All: Driving Intelligent Transformation
Event Recaps April 18, 2024Lenovo's Holly Zhang explored the tangible impact of AI across various sectors.
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AI-Powered Marketing: The Economist's Journey Towards Personalized Engagement
Event Recaps April 18, 2024In this session, learn about The Economist's innovative use of Artificial Intelligence (AI) in marketing. Discover how AI technologies are revolutionizing its approach to personalized engagement, driving impactful results, and enhancing the overall customer experience.
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Artificial Intelligence: Its Advantages and Challenges
Event Recaps April 18, 2024During a session at an April 2024 meeting of the ANA’s Customer Experience Committee, West McDonald, founder of GoWest.ai, shared his thoughts on the potential perils of artificial intelligence (AI) and on the promise of the technology that outweighs those dangers, urging marketers to adopt and experiment with platforms such as ChatGPT.
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Content at the Speed of Conversation
Event Recaps April 18, 2024UpperRight shared how innovative brands are now leveraging AI generated trending topics and conversations in real-time to quickly deliver creative and content.
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The Basics of Connected Analytics Ecosystems
Event Recaps April 18, 2024Acxiom addressed the requirements and benefits of a connected analytics ecosystem, noting that such platforms are especially critical for consumer-focused organizations, organizations undertaking both digital and non-digital marketing campaigns, and companies in regulated industries.
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Unleashing Creativity: A Roadmap for A.I. Integration in Advertising Production
Event Recaps April 18, 2024In this session, Garrett DeLorm, director of production at Camp + King, discussed a comprehensive guide to navigating and leveraging the growing realm of A.I. solutions.
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Breaking Through to Gen Z
Event Recaps April 17, 2024How do you connect with one of the most difficult audiences to reach with a message they don't want to hear? Elizabeth Kenny of Truth Initiative shared how to target a hard-to-convince audience with a not-to-be-ignored message.
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Emography: The Next Frontier of Customer Persona Building
Event Recaps April 17, 2024Esther-Mireya Tejeda, a transformation leader and former CMO at Anywhere Real Estate, discussed a concept she pioneered called “emography” and provided a brand-focused example of how the philosophy might be put into practice.
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How Brands Can Balance Structure and Creativity
Event Recaps April 17, 2024SAP's Tim Hoppin provided concrete tips and lessons for balancing brand strategy with creative principles.
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Moving Your Brand out of the Friend Zone
Event Recaps April 17, 2024In this session, Good Feet Worldwide's Doug Zarkin covered a few of the key themes from his book that dive into the world of brand-consumer dynamics, discovering how to transcend the “Friend Zone” and ignite a love affair between your brand and its audience.
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Refreshing a Heritage Brand
Event Recaps April 17, 2024Ken Turner, CMO at Fanatics Collectibles, discussed how he and his team refreshed the Topps brand, outlining how they were able to leverage existing assets in new ways to drive cultural relevance.
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Driving Brand Connection and Impact with College Football Fans: Hampton’s Story
Event Recaps April 16, 2024During a session at the ANA’s 2024 Brand Masters Conference, Hampton by Hilton and FOX Sports shared the experiences that made the partnership between the sports broadcaster and the hotel chain so successful.
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Driving the Development of Purposeful Brands with Humanity
Event Recaps April 16, 2024Haleon explored the impact of purpose on brand growth and how brands can optimize the execution of their purpose through partnerships and consumer insights.
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Financial Futures: From Elevating Women to Engaging Gen Z
Event Recaps April 16, 2024With Anomaly's strategic guidance, Ally has built customer affinity through efforts ranging from its 50/50 pledge for equal ad spend across men's and women's sports to category-disrupting marketing strategies that build bonds with gen Z, all while moving deeper into the latest emerging technology.
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How Retail Media Addresses Top Brand Challenges
Event Recaps April 16, 2024Ryan Britton, VP of brand sales and retail media at Criteo, broke down some of the most common benefits of retail media, but also highlighted more advanced measures that don't get as much visibility — including intangible (yet still qualifiable) measures.
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How to Leverage Creative Excellence to Drive Commerce
Event Recaps April 16, 2024Mondelēz International shared its approach on creativity and how it can be leveraged to drive a disproportion number of benefits for your brands including sales results.
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Leveraging AI to Drive Global Consumer Insights
Event Recaps April 16, 2024Newell Brands explored how AI technologies are revolutionizing market research, increasing speed to market, and enhancing global information sharing.
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Making Las Vegas a Destination for Sports Fans
Event Recaps April 16, 2024During a session at the ANA’s 2024 Brand Masters Conference, the Las Vegas Convention & Visitors Authority described its effort to make the city a major destination for sports fans, branding itself as “the greatest arena on earth.”
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