Segmentation and Data Insights — Harnessing AI for Continuous Email Optimization: Beyond Basic Segmentation | Event Recaps | All MKC Content | ANA

Segmentation and Data Insights — Harnessing AI for Continuous Email Optimization: Beyond Basic Segmentation

This presentation examined the integration of AI in email marketing for continuous optimization, progressing beyond basic segmentation techniques. It also covered foundational strategies before moving into intermediate AI-driven methods like predictive analytics and behavioral targeting.