How Kimberly-Clark Built a Dynamic Content Optimization Strategy with Real-Time Data | Event Recaps | All MKC Content | ANA

How Kimberly-Clark Built a Dynamic Content Optimization Strategy with Real-Time Data

In this session, explore how Kimberly-Clark, home to household brands like Kleenex, Cottonelle, and Scott, dynamically delivers moment-based messaging personalized to the consumer while preserving consumer privacy.