Event Recaps
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Mid-Level: Modeling, Messaging, and Magic — Oh My!
Event Recaps February 14, 2019Experienced leaders of midlevel programs shared the critical success factors that built their programs and discussed what new innovations and tests they are embarking on now.
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No Kids, No Dogs: How to Create Emotional Fundraising
Event Recaps February 14, 2019Get inspired by examples from health, environmental, cultural, and other "non-sexy" orgs that have tested and broken through with great creative in their emails and ads.
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Novo Nordisk Reorganizes Its Supplier Ecosystems
Event Recaps February 14, 2019Novo Nordisk’s marketing procurement team reorganized the supplier ecosystem to better suit the needs of the brand.
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Opening Keynote: Humans Not Donors
Event Recaps February 14, 2019Douglas Van Praet explored the most brilliant and revolutionary concepts from cognitive science and applied them to how we market, advertise, and raise funds in the modern digital age.
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Psssst…. Direct Response Teams: It’s Time You Added Planned Giving Lead Generator to Your Resume
Event Recaps February 14, 2019Learn how to collaborate with your Planned Giving team to create a subtle and seamless path to a legacy gift and become the hero of your development department.
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Ronald McDonald House New York Reinvents its Share-A-Night Campaign
Event Recaps February 14, 2019Over three years, Ronald McDonald House New York developed its Share-A-Night event into a donation-generating campaign.
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The Art and Science of High-Touch, Mid-Level Giving
Event Recaps February 14, 2019Planned Parenthood showed how they use industry resources such as database scores, donor attributes, and segmentation to isolate patterns of giving that indicate donor loyalty and financial strength.
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Trending and Messaging for All Generations
Event Recaps February 14, 2019Steve Kehrli from PETA and Disabled American Veterans explored trending among generations and what compels them to give, volunteer, and advocate.
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Advice for Navigating Careers in the Nonprofit and Other Sectors
Event Recaps February 13, 2019Leaders in the nonprofit sector shared advice for thoughtfully advancing one’s career.
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How Charities and Agencies Can Better Collaborate: Four Tips
Event Recaps February 13, 2019The nonprofit organization Cuso International and its agency shared insights on how to improve client/agency relationships.
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National Grid: Creating and Launching a Venture Capital Brand in Silicon Valley, Within a Global Utility
Event Recaps February 13, 2019National Grid plc (LSE: NG; NYSE: NGG) is one of the largest global energy and utility companies in the world. Despite being well-known in the U.K. and northeast U.S., it had not established itself as a venture capital (VC) firm and player. You will learn why and how National Grid boldly launched its $250 million VC and innovation fund — National Grid Partners, its portfolio companies, and how telling a focused and differentiating story through marketing and PR has already moved the needle.
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Personal and Organizational Advice for Nonprofit Professionals
Event Recaps February 13, 2019Panelists shared recommendations for enhancing individual careers and organizational cultures.
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The Best Branded Bots
Event Recaps February 13, 2019From Facebook Messenger to Amazon Alexa, text- and voice-based chatbots can be effective channels for promotion and customer service. Still, brands are struggling to build and deploy them at scale. What can marketers learn from the best branded bots? Serial Marketer's founder and publisher David Berkowitz, who has held C-level positions with top agencies and startups, will share highlights from the scores of bots he's reviewed across more than a dozen verticals.
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Transformation at Speed
Event Recaps February 13, 2019The Digital Revolution began with a series of technological innovations that quickly coalesced into a completely new connected way of living, working and communicating. After decades of progress and trillions of dollars of investment, why are brands and their partners still struggling to navigate these evolutions in technology and the corresponding shifts in consumer behavior? Barry Wacksman, Vice Chairman and Global Chief Strategy Officer, R/GA will explore the three mandates for change that all modern brands must navigate, while providing real-world case studies of those successfully making the shift. The presentation will reveal new ways of working, new types of deliverables and corresponding compensation models.
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Brand Activation Legal Webinar: February 2019
Event Recaps February 12, 2019Learn how AI is actually being applied and how it is impacting the advertising business now and how it will impact the advertising business in the future.
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How Acura “Influenced” Drivers to #LookUp
Event Recaps February 8, 2019Utilizing an influencer marketing strategy primarily on Instagram, Acura enabled their audience to create their own unique content and elevate the brand's "#LookUp" campaign.
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Turtle Wax and the Sphere of Influence
Event Recaps February 8, 2019Turtle Wax presented on how to authentically intersect with unique audiences to drive influence and sales.
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Agile Marketing in an In-House Environment
Event Recaps February 7, 2019In this session, Andrea Fryrear, President of Agile Sherpas and Audrea Laffely, Director of Integrated Production at John Hancock will share an overview of agile marketing, how it works at an in-house agency, best practices and a case study of it in practice. We will then open up the floor to discussion on the topic. Members can share their experiences and ask questions of each other to learn how best to implement agile marketing.
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Avoiding Pitfalls When Bringing Programmatic In-House
Event Recaps February 7, 2019Bringing advertising and marketing services in-house is the "all the rage" these days. But it's not right for every brand and not every capability is best suited for in-house. In this session, Charles Cantu will share best practices and what to look out for when you think you're ready to bring programmatic buying and management in-house.
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Branded Entertainment, or Just Entertainment? What’s the Difference?
Event Recaps February 7, 2019PepsiCo’s in-house agency shared some examples of its film-making successes.
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