Event Recaps

Risk Management for In-House Creative Content
Event Recaps January 29, 2019
The ANA and BCG researched and identified best-in-class risk management practices for in-house agencies, and shared results and findings from the research to be released later at this year’s In-House Agency Conference in April.
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Taking Brands to the Next Level with Content: Three Case Studies
Event Recaps January 29, 2019
Three case studies demonstrate the effect a good content marketing strategy can have on business outcomes.
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Using Data-Driven Decisions to Drive People, Process, Performance, and Perception
Event Recaps January 29, 2019
Maureen Boyle, senior director of creative services and events for Trunk Club’s in-house agency, shared how the brand is utilizing data to implement simple strategies to make data-driven driven decisions.
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Brand Activation Legal Committee: January 2019
Event Recaps January 24, 2019
Perkins Coie’s presentation included a federal and state regulatory update, a discussion of recent federal false advertising/privacy cases and a review of recent NAD and CARU cases.
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How Google Used AI and Machine Learning in a Brand Campaign
Event Recaps January 24, 2019
Google Cloud launched its first brand campaign during March Madness 2018 using AI and machine learning to make the ads in real time, reflecting what was happening in the game. The company shared tips and lessons learned.
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Legal Issues Affecting Marketers in 2019
Event Recaps January 23, 2019
The law firm Reed Smith drew marketers’ attention to numerous legal trends and issues likely to affect their professions in 2019.
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State Privacy Update
Event Recaps January 23, 2019
ANA’s Chris Oswald will give an update on what’s occurring in the states on privacy.
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Washington Update: January 23, 2019
Event Recaps January 23, 2019
The ANA’s Dan Jaffe provided advertisers with relevant updates from congress and the courts.
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Digital Commerce Trends for Marketers
Event Recaps January 17, 2019
This session showcased examples of how and where brands can provide frictionless, seamless shopping experiences.
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Governors Island AR Experience
Event Recaps January 17, 2019
Havas developed an AR project that improved the visitor experience at Governors Island through storytelling.
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How Brands are Using Voice Activation to Improve Consumer Experiences
Event Recaps January 17, 2019
Google partners with marketers to use insights and data to transform the consumer journey and future-proof its business.
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How Emerging Technologies Can Bridge the Gap Between Human Input and Machine Output
Event Recaps January 17, 2019
CTRL-labs is using VR and AR to create vivid, immersive experiences for consumers.
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How Esports Builds Brands Through Storytelling
Event Recaps January 17, 2019
Charles Cantu led a discussion about the rise in popularity of esports.
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Martech for the Future: How Innovators are Engaging Audiences with VR and AR
Event Recaps January 17, 2019
Learn about the latest Martech trends from innovators who spoke at the first ANA Marketing Futures 1-Day Conference.
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Panel: How Immersive Media Is Changing Consumer Experiences
Event Recaps January 17, 2019
A panel explored the current state of immersive media, including virtual reality, augmented reality, and other platforms that will shape the way viewers and consumers interact with the world around them.
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Ten Innovative Trends Happening in Retail
Event Recaps January 17, 2019
Michelle Greenwald, CEO at and founder of Inventours, shared best practices for innovating in retail.
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How to Improve Your Content Production, Workflow, and Execution
Event Recaps January 16, 2019
Advertising Production Resources (APR) helps marketers create a flexible framework to help optimize their content production.
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Going Beyond Brand Marketing at Boxed
Event Recaps January 15, 2019
Boxed, a wholesale retailer of bulk items, uses online and mobile-driven platforms to stand out from its storefront warehouse competitors.
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Moet-Hennessy Stays Top of Mind
Event Recaps January 15, 2019
For hundreds of years Moet & Chandon and Hennessey have been two of the top champagne and cognac brands in the world. In this session, Giles Woodyer, Brand Strategy – Moet-Hennessey, will share how they are able to keep these storied brands fresh, exciting and top of mind for consumers.
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