Event Recaps

Mastering Social Media in 2019
Event Recaps January 30, 2019
Erin Silver shared Volvo’s recent digital campaigns and the data-based strategies that have made its initiatives successful as well as her predictions for the social media landscape in 2019.
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A Robust Data Architecture Powers H&R Block’s Content Marketing Strategy
Event Recaps January 29, 2019
H&R Block’s journey to delivering personalized website content to consumers began with an investment in data and measurement.
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How to Make Agile Marketing Work for You
Event Recaps January 29, 2019
Deloitte gave a candid look at how Agile marketing works for the brand, such as how its team defied conventional wisdom to make Agile methodologies work in a virtual environment. The company provided lessons learned, including how to convince key stakeholders not known for being flexible to work with them in new ways.
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John Deere: An Original Content Marketer
Event Recaps January 29, 2019
The Furrow, John Deere’s print journal for agriculture enthusiasts, gained the trust of its audience by maintaining editorial independence from its brand messaging.
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Marketing to Gen Z: What You Need to Know
Event Recaps January 29, 2019
FutureCast shared how gen Z is pivoting away from past generations to create a unique identity.
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No One Should Tell Your Story Better than You
Event Recaps January 29, 2019
St. Jude Children’s Research Hospital is an organization rich with stories to tell about its patients, donors, and employees. The brand hired a team of former journalists to tell these stories in a compelling way via digital media.
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Risk Management for In-House Creative Content
Event Recaps January 29, 2019
The ANA and BCG researched and identified best-in-class risk management practices for in-house agencies, and shared results and findings from the research to be released later at this year’s In-House Agency Conference in April.
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Taking Brands to the Next Level with Content: Three Case Studies
Event Recaps January 29, 2019
Three case studies demonstrate the effect a good content marketing strategy can have on business outcomes.
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Using Data-Driven Decisions to Drive People, Process, Performance, and Perception
Event Recaps January 29, 2019
Maureen Boyle, senior director of creative services and events for Trunk Club’s in-house agency, shared how the brand is utilizing data to implement simple strategies to make data-driven driven decisions.
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Brand Activation Legal Committee: January 2019
Event Recaps January 24, 2019
Perkins Coie’s presentation included a federal and state regulatory update, a discussion of recent federal false advertising/privacy cases and a review of recent NAD and CARU cases.
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How Google Used AI and Machine Learning in a Brand Campaign
Event Recaps January 24, 2019
Google Cloud launched its first brand campaign during March Madness 2018 using AI and machine learning to make the ads in real time, reflecting what was happening in the game. The company shared tips and lessons learned.
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Building a Marketing Learning Culture at HP
Event Recaps January 23, 2019
HP created a marketing-specific program to capitalize on its content and knowledge, which eventually led to an internal training program for both its marketers and its agencies.
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Legal Issues Affecting Marketers in 2019
Event Recaps January 23, 2019
The law firm Reed Smith drew marketers’ attention to numerous legal trends and issues likely to affect their professions in 2019.
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State Privacy Update
Event Recaps January 23, 2019
ANA’s Chris Oswald will give an update on what’s occurring in the states on privacy.
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Taking a Strategic Approach to Marketing and Agency Partnerships
Event Recaps January 23, 2019
Biotech company Gilead Sciences was charged with creating an integrated agency management model to bridge the gap between its marketing operations and procurement teams.
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Washington Update: January 23, 2019
Event Recaps January 23, 2019
The ANA’s Dan Jaffe provided advertisers with relevant updates from congress and the courts.
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Digital Commerce Trends for Marketers
Event Recaps January 17, 2019
This session showcased examples of how and where brands can provide frictionless, seamless shopping experiences.
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Governors Island AR Experience
Event Recaps January 17, 2019
Havas developed an AR project that improved the visitor experience at Governors Island through storytelling.
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How Brands are Using Voice Activation to Improve Consumer Experiences
Event Recaps January 17, 2019
Google partners with marketers to use insights and data to transform the consumer journey and future-proof its business.
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How Emerging Technologies Can Bridge the Gap Between Human Input and Machine Output
Event Recaps January 17, 2019
CTRL-labs is using VR and AR to create vivid, immersive experiences for consumers.
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