Event Recaps
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Here’s Why Technology Alone Can’t Power Your ABM Strategy
Event Recaps September 24, 2024Northwestern University’s Jonathan Copulsky discussed why technology alone can never be the answer to better account-based marketing (ABM) outcomes and provided some ways in which marketers must ensure they’ve got the right data sets to power technological solutions.
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How This Brand Crafted a Gold Standard ABM Campaign
Event Recaps September 24, 2024Twogether’s Minaz Tejani shared how his team assisted the London Stock Exchange Group to achieve an ostentatious goal by creating an account-based marketing program that transformed data into meaningful action.
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Spearfish Marketing: Biocatch's Approach to Massive Growth
Event Recaps September 24, 2024Jonathan Daly, CMO at BioCatch, and Amy Grucela, SVP of strategy for Marketbridge, discussed account-based marketing (ABM).
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The Power of Data, Attribution, and Sales-Marketing Alignment
Event Recaps September 24, 2024Mike Stratta, CEO of Arcalea, discussed one of the most critical components to ABM success — the synergy between sales and marketing.
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Understanding the New Hispanic Immigrant — Their Experience and Their Impact on the U.S. Economy and Culture
Event Recaps September 24, 2024Jose Villa, founder and president at Sensis, discussed this massive new market opportunity with Sensis's new groundbreaking study — the New Hispanic Immigrant Report — highlighting new Hispanic immigrants' attitudes, behaviors, perceptions, and motivations, as well as how their immigration is reshaping the U.S. Hispanic market.
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Building Commerce Media Platforms
Event Recaps September 19, 2024United Airlines' Kinective Media platform and its partnership with Magnite highlighted the development and implementation of commerce media platforms, specifically in the travel sector. The analysis covered technical requirements, strategic considerations, and early performance indicators.
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Astellas Pharma's Global LinkedIn Optimization: A Strategic Transformation
Event Recaps September 18, 2024Bob Skwarek from Astellas Pharma shared insights on the company's two-year journey to optimize its global LinkedIn presence, consolidating multiple regional pages into a single, cohesive global platform.
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Content Credentials and the Future of Online Transparency
Event Recaps September 18, 2024During a session at a September ANA AI Committee meeting, Ray Lansigan, EVP of corporate strategy at Publicis Groupe, and Adam Buhler, EVP of creative technology at Publicis Groupe, discussed the Coalition for Content Provenance and Authenticity’s (C2PA) content credentials initiative.
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Media and Marketing Innovations During the 2024 Election
Event Recaps September 18, 2024Carl Bialik from YouGov presented findings from a late August 2024 survey on the impact of media innovations during the U.S. presidential election cycle, offering insights into voter perceptions and the effectiveness of various campaign strategies.
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Revolutionizing Digital Media Audits: Driving Growth Through Enhanced Effectiveness
Event Recaps September 18, 2024Evan Kory from Audible and Tom Denford from ID Comms discussed the evolution of media auditing in the programmatic era, highlighting the need for a new approach to drive digital transformation and leverage media as a growth catalyst.
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The Evolution of the Retail Media Revolution
Event Recaps September 18, 2024Georgia-Pacific shared how it leverages transparency and measurement to create value with retail media and identify the right activation approach.
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United Airlines Scores Big with Local Super Bowl Ads
Event Recaps September 18, 2024United Airlines created a Super Bowl campaign to drive awareness of its new change policy that allows travelers to change their flights as many times as they’d like without incurring a fee.
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Using Targeted Coupons to Drive Trial of Nestlé’s New Brand
Event Recaps September 18, 2024After launching Maison Perrier, Nestlé partnered with 84.51° to migrate its most loyal Perrier customers to the new brand.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Event Recaps September 18, 2024During a session at the 2024 ANA Measurement and Analytics Conference, Kuma Subramanyam, global head of marketing data sciences at HP, explained how a marketing return on investment methodology (MROI) is best for data measurement, optimization, and planning.
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What Is Responsible Use of AI?
Event Recaps September 18, 2024During a September ANA AI Committee meeting, Rebecca Sykes, partner and head of emerging technology at Brandtech Group, shared tips for how a company can use AI responsibly and ethically.
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A Marketer Playbook for Navigating Changes to the Identity and Data Landscape
Event Recaps September 17, 2024ThinkMedium shared a comprehensive framework for marketers to assess and adapt their strategies in response to evolving privacy regulations, platform changes, and consumer expectations around data and identity.
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Agile Measurement: How to Measure Metrics That Matter the Most
Event Recaps September 17, 2024Hear how Clorox is developing an agile measurement framework to analyze the most important performance metrics with speed and agility, modernizing their data infrastructure, and building a suite of tools to meet the measurement needs in order to relentlessly optimize their marketing efforts.
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Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps September 17, 2024During a session at the ANA’s 2024 Measurement and Analytics Conference, the ANA and a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.
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Genius Awards Finalists Announcement
Event Recaps September 17, 2024Who are the industry’s true data masters? Allyson Dietz announced the finalists of the 2024 Genius Awards, presented by TransUnion, recognizing leading brand marketers for their outstanding achievements in data and analytics.
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How Coca-Cola Is Leveraging AI for Measurement
Event Recaps September 17, 2024During a session at the ANA’s 2024 Measurement and Analytics Conference, Coca-Cola’s Greg Pharo described some of the ways that his organization is capitalizing on artificial intelligence to enhance its approaches to advertising creative and measurement.
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