Event Recaps
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Convention Busters: Disrupting Procurement Myths
Event Recaps May 7, 2024Representatives from TBWA Worldwide and Nissan shared how their relationship challenges prevailing conventions within procurement, identified the barriers holding the industry back, and offered ways to work together to create meaningful change.
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How a New Approach to Programmatic Auditing Can Drive Digital Transformation
Event Recaps May 7, 2024Popeyes and ID Comms Group shared how brands can leverage Digital Control’s framework to audit media buys.
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Reimagining the Client-Agency Partnership to Optimize Programmatic Media
Event Recaps May 7, 2024Katherine Freeley, head of Boehringer Ingelheim’s media center of excellence, and George Manas, CEO of OMD Worldwide, discussed how they’ve reimagined the client-agency relationship to fully optimize the power of programmatic media as a growth driver.
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The Wall Street Perspective on Media Technology
Event Recaps May 7, 2024Tim Nollen, a sell-side equity research analyst covering media technology, provided his insights on the industry and outlook for the future.
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Untangling Recent Privacy Updates for Marketers
Event Recaps May 7, 2024During a session at a May 2024 meeting, the ANA’s Legal Affairs Committee received an update on legal developments around consumer data privacy from Gary Kibel, a partner at the Davis+Gilbert law firm.
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What the Ad Industry Needs to Know about Quebec's Bill 96
Event Recaps May 7, 2024Gowling WLG’s Melissa Tehrani uncovered key provisions related to Quebec’s Bill 96, which reaffirms French as the official language of the Canadian province and creates several advertising regulations that brand marketers need to know.
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A Different Type of Agency Compensation Model
Event Recaps May 6, 2024The Known compensation model is based on complete transparency on pricing and hourly costs and a baseline fee structure that leaves the agency with zero margin but gives 100 percent of that margin over to incentives that the clients set based on key performance indicators.
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AI and Creativity
Event Recaps May 6, 2024Andrew Robertson, president and CEO of BBDO Worldwide, discussed how AI will spur creativity by narrowing the time gap between generating ideas and bringing them to life.
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CMO Keynote with Vanda Pharmaceuticals' Joakim “Kim” Wijkstrom
Event Recaps May 6, 2024Kim Wijkstrom of Vanda Pharmaceuticals provided his perspective on the intersection between science (data, insights, analytics), culture (creativity, innovation, and strategy) and financial realities.
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Emerging Trends, Rapid Shifts, and Seismic Disruptions in Media
Event Recaps May 6, 2024Joanna O’Connell, chief intelligence officer at Omnicom Media Group, reviewed emerging trends, rapid shifts, and seismic disruptions in the media landscape, while also providing some tips for how to respond and continue to drive business growth.
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Getting Paid What You’re Worth
Event Recaps May 6, 2024Stacie Boney, president of Hanson Dodge, shared real-world examples of agency-client negotiations to illuminate best practices on how agencies can get paid what they’re worth while brands get the best work.
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Keys for Safeguarding the Digital Media Ecosystem
Event Recaps May 6, 2024Jason Kint, CEO at Digital Content Next, outlined three priorities for marketers as they navigate the digital media ecosystem: the elimination of waste, the cultivation of audiences’ trust, and the promotion of free choice in the ecosystem.
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Marketing Procurement as an Attractive Career Path
Event Recaps May 6, 2024Marketing procurement leaders discussed how marketing procurement can serve as both a talent magnet and an attractive career path that can open various professional doors.
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The Case for Bringing Production Inside
Event Recaps May 6, 2024In 2023, Bayer Consumer Health expanded the remit of its four-year-old in-house agency (known internally as "ContentHaus") to include decoupled production — effectively centralizing all third-party production management, from asset planning to pre-pro to post.
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ANA Programmatic Media Supply Chain Transparency Study
Event Recaps May 5, 2024ANA’s Bill Duggan discussed the recommended action steps from the recent Programmatic Media Supply Chain Transparency Study to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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Cost of the Pitch (Pt. II): The Rise of Value and Importance of Relationships
Event Recaps May 5, 2024This session explored the elements perceived to be most important in building successful long-term relationships between agencies and their marketing clients.
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Madison Avenue Needs a New Business Model
Event Recaps May 5, 2024The predictability and reliability of client fees has been declining for decades – it is much harder for Madison Avenue to achieve targeted growth. In this session, learn why vigorous management change programs must be put in place and executed before AI advances too far.
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Transforming Marketing Through Partnership: The Charles Group and Chico’s/Aveda Executive
Event Recaps May 5, 2024This session brought together key figures from Chico’s/AVEDA and The Charles Group to delve into the intricacies of their partnership, spotlighting the strategic moves that paved the way for their AOR selection.
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Diageo: Fueling the Spirit of Women’s Sports
Event Recaps May 3, 2024Tracy Doyle, SVP of brands in culture at Diageo, discussed the enormous opportunity for brands that are sponsoring women’s sports, while also highlighting a few case studies on how Diageo’s own brands are innovating in this space.
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How Brands Can Navigate the Upcoming Election
Event Recaps May 3, 2024How should brands prepare for the 2024 election cycle? Speakers from Ipsos discussed how scenario planning can help transform election tension into proactive strategic conversations, and provided practical tips about what you should, and perhaps should not, do as the US heads to the ballot box.
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