Event Recaps
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Refreshing a Heritage Brand
Event Recaps April 17, 2024Ken Turner, CMO at Fanatics Collectibles, discussed how he and his team refreshed the Topps brand, outlining how they were able to leverage existing assets in new ways to drive cultural relevance.
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Driving Brand Connection and Impact with College Football Fans: Hampton’s Story
Event Recaps April 16, 2024During a session at the ANA’s 2024 Brand Masters Conference, Hampton by Hilton and FOX Sports shared the experiences that made the partnership between the sports broadcaster and the hotel chain so successful.
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Driving the Development of Purposeful Brands with Humanity
Event Recaps April 16, 2024Haleon explored the impact of purpose on brand growth and how brands can optimize the execution of their purpose through partnerships and consumer insights.
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Financial Futures: From Elevating Women to Engaging Gen Z
Event Recaps April 16, 2024With Anomaly's strategic guidance, Ally has built customer affinity through efforts ranging from its 50/50 pledge for equal ad spend across men's and women's sports to category-disrupting marketing strategies that build bonds with gen Z, all while moving deeper into the latest emerging technology.
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How Retail Media Addresses Top Brand Challenges
Event Recaps April 16, 2024Ryan Britton, VP of brand sales and retail media at Criteo, broke down some of the most common benefits of retail media, but also highlighted more advanced measures that don't get as much visibility — including intangible (yet still qualifiable) measures.
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How to Leverage Creative Excellence to Drive Commerce
Event Recaps April 16, 2024Mondelēz International shared its approach on creativity and how it can be leveraged to drive a disproportion number of benefits for your brands including sales results.
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Leveraging AI to Drive Global Consumer Insights
Event Recaps April 16, 2024Newell Brands explored how AI technologies are revolutionizing market research, increasing speed to market, and enhancing global information sharing.
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Making Las Vegas a Destination for Sports Fans
Event Recaps April 16, 2024During a session at the ANA’s 2024 Brand Masters Conference, the Las Vegas Convention & Visitors Authority described its effort to make the city a major destination for sports fans, branding itself as “the greatest arena on earth.”
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Nationwide’s Partnership with the NFL
Event Recaps April 16, 2024Brad Barnett, VP of enterprise marketing, shared how Nationwide leverages the NFL across media, advertising, and sponsorships to create value for all its core businesses, and key insights that any size brand can apply to their partnership efforts.
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AI Revolution: What Brands Need to Know for 2024 and Beyond
Event Recaps April 15, 2024CognitivePath's Greg Verdino explores the transformative impact of AI on marketing, offering insights on leveraging AI for competitive advantage and innovation.
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Creativity: What Brands Need to Know
Event Recaps April 15, 2024A panel of experts discussed key takeaways and insights from recent ANA research on the top creativity enablers and roadblocks.
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Navigating Consumer Paradoxes: Key Insights for Marketers in 2024
Event Recaps April 15, 2024Vericast’s Matthew Tilley shared new research that highlights how brands can navigate consumer paradoxes.
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Programmatic: What Brands Need to Know
Event Recaps April 15, 2024On the basis of results from the "ANA Programmatic Media Supply Chain Transparency Study", speakers discussed recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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What Brands Need to Know: Marketing in the New Age of Commerce
Event Recaps April 15, 2024Tina Manikas, president at Tracy-Locke, explored some of the ways in which commerce is driving engagement and business growth across various marketing disciplines, while also providing brand-focused examples to illustrate some of her points.
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2023 LGBTQ+ Marketing Inclusion Report
Event Recaps April 11, 2024In 2023, the ANA released an updated edition of the LGBTQ+ Marketing Inclusion Report. Greg Wright, senior vice president at the ANA and the report’s author, reviewed his major findings and invited committee attendees to share their perspectives on the results.
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General Motors: OnStar’s “Love Proudly” Campaign
Event Recaps April 11, 2024Armand Jordan, global assistant marketing manager at General Motors, discussed OnStar’s “#LoveProudly” campaign, which sought to extend the brand’s allyship with the LGBTQ+ community by highlighting the importance of keeping them safe.
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The Impact of ERG Programs on the LGBTQ+ Community
Event Recaps April 11, 2024A team from McCann Worldwide discussed the significant role that employee resource groups play in fostering inclusivity for the LGBTQ+ community within the workplace, as well as the power these groups can have in creating groundbreaking campaigns.
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A Panel Discussion on Combating Inherent Biases in AI
Event Recaps April 10, 2024See Her’s mission has been to accurately portray women and girls in marketing, media, entertainment, and more. Christine Guilfoyle, President of SeeHer, presented the empowering uses of AI for all women and girls.
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From FOMO to ROI: Getting Real About AI in Marketing
Event Recaps April 10, 2024Kellanova shared how it’s transforming its brand-building approach and leveraging AI to ensure continued relevance in the future.
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Making AI Real: How IBM Is Using Gen AI to Transform Marketing
Event Recaps April 10, 2024IBM discussed how it’s reinventing work for its clients and own marketing through generative AI.
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