Event Recaps
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Plan International Battles Gender Stereotypes Online
Event Recaps April 30, 2024During a session at an ANA one-day conference focused on brand purpose, Plan International described how it has striven to combat superficial female stereotypes.
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Trojan Brand and Queer Men: A Perfect Pairing
Event Recaps April 30, 2024In this session, learn how the Trojan Brand has engaged the queer male audience with a variety of uniquely insight-based creator engagements, media partnerships, product integrations, event sponsorships, and more that go deep into culture while staying true to the brand’s strategy and equity.
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We’re Not (Always) the Main Character
Event Recaps April 30, 2024Jen Leitman, CMO at OverDrive, discussed how to cast your purpose into brand storytelling as the main character.
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Will the DEI Backlash Impact How Brands Unlock Their Purpose?
Event Recaps April 30, 2024Lan Phan in conversation with Mita Mallick, Wall Street Journal and USA Today bestselling author of Reimagine Inclusion: Debunking 13 Myths to Transform Your Conversation.
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Dental Impressions: How the American Dental Association Built a Bridge into Online Communities
Event Recaps April 25, 2024Nicole Anderson and Joan Podrazik from the American Dental Association shared insights on their innovative approach to engaging with dentists through closed social media groups and influencer partnerships, highlighting the importance of trust, authenticity, and collaboration in professional community engagement.
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How Uber Combines Performance and Influencer Marketing
Event Recaps April 25, 2024Uber’s Matt Yager discussed how his brand leverages performance marketing techniques within its influencer marketing strategy. He discussed key principles for doing so and the ways in which Uber evaluates content performance.
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Leveraging Micro-Influencers for Targeted Audience Engagement and ROI
Event Recaps April 25, 2024Brian Godfrey from Scotts Miracle-Gro and Megumi Robinson from Belle Communication shared insights on using micro-influencers to reach niche audiences and drive lower-funnel ROI, highlighting the success of a pilot campaign for Ortho.
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The Power of Partnerships: Shaping Consumer Perceptions of Guinness
Event Recaps April 25, 2024Guinness brand partners Diageo and Jack Morton provided an inside look on how the brand leveraged organizational and influencer partnerships to promote its new brewery in Chicago.
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Managing Marketing and Communications to Avoid ESG Backlash
Event Recaps April 23, 2024In advance of its next meeting, the ANA's Sustainability Committee convened a special session with Michael Maslansky, founder of Maslansky + Partners, to discuss the current landscape of cultural sensitivity marketers are experiencing.
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AI for All: Driving Intelligent Transformation
Event Recaps April 18, 2024Lenovo's Holly Zhang explored the tangible impact of AI across various sectors.
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AI-Powered Marketing: The Economist's Journey Towards Personalized Engagement
Event Recaps April 18, 2024In this session, learn about The Economist's innovative use of Artificial Intelligence (AI) in marketing. Discover how AI technologies are revolutionizing its approach to personalized engagement, driving impactful results, and enhancing the overall customer experience.
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Artificial Intelligence: Its Advantages and Challenges
Event Recaps April 18, 2024During a session at an April 2024 meeting of the ANA’s Customer Experience Committee, West McDonald, founder of GoWest.ai, shared his thoughts on the potential perils of artificial intelligence (AI) and on the promise of the technology that outweighs those dangers, urging marketers to adopt and experiment with platforms such as ChatGPT.
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Content at the Speed of Conversation
Event Recaps April 18, 2024UpperRight shared how innovative brands are now leveraging AI generated trending topics and conversations in real-time to quickly deliver creative and content.
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Marketing Creativity in the Age of AI: Navigating the Future of Creative Work
Event Recaps April 18, 2024Cam Rowland from Kepler Group explored the impact of AI on marketing creativity, discussing the challenges and opportunities for creative professionals in an AI-driven landscape.
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The Basics of Connected Analytics Ecosystems
Event Recaps April 18, 2024Acxiom addressed the requirements and benefits of a connected analytics ecosystem, noting that such platforms are especially critical for consumer-focused organizations, organizations undertaking both digital and non-digital marketing campaigns, and companies in regulated industries.
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Unleashing Creativity: A Roadmap for A.I. Integration in Advertising Production
Event Recaps April 18, 2024In this session, Garrett DeLorm, director of production at Camp + King, discussed a comprehensive guide to navigating and leveraging the growing realm of A.I. solutions.
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Breaking Through to Gen Z
Event Recaps April 17, 2024How do you connect with one of the most difficult audiences to reach with a message they don't want to hear? Elizabeth Kenny of Truth Initiative shared how to target a hard-to-convince audience with a not-to-be-ignored message.
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Emography: The Next Frontier of Customer Persona Building
Event Recaps April 17, 2024Esther-Mireya Tejeda, a transformation leader and former CMO at Anywhere Real Estate, discussed a concept she pioneered called “emography” and provided a brand-focused example of how the philosophy might be put into practice.
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How Brands Can Balance Structure and Creativity
Event Recaps April 17, 2024SAP's Tim Hoppin provided concrete tips and lessons for balancing brand strategy with creative principles.
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Moving Your Brand out of the Friend Zone
Event Recaps April 17, 2024In this session, Good Feet Worldwide's Doug Zarkin covered a few of the key themes from his book that dive into the world of brand-consumer dynamics, discovering how to transcend the “Friend Zone” and ignite a love affair between your brand and its audience.
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