Event Recaps
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How Adobe Creates Speed and Agility
Event Recaps April 18, 2019Adobe’s paid media and creative team shared how it is using data and technology to boost the business and reach prospective customers in ways that are automated and scalable.
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Humanizing Your Brand with Data Science and Technology
Event Recaps April 18, 2019Experts at Adobe Systems, Cisco, NVIDIA, Symantec, and the Oakland Athletics discussed how data science, experiential marketing, and personal storytelling can help connect consumers to brands in real ways, and engage them meaningfully through experiences and emotions.
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Symantec’s Guide to Performance Storytelling
Event Recaps April 18, 2019Symantec explained how to fully utilize and integrate performance storytelling within a strategy.
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The Future of Search: Voice and Visual
Event Recaps April 18, 2019Dan Golden, President and Chief Search Artist at Be Found Online, covered some of the big themes and changes facing the world of search marketing.
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The Oakland Athletics: Expanding a Fan Base with Segmentation
Event Recaps April 18, 2019The Oakland Athletics have used customer segmentation, digital marketing, and traditional marketing to help expand the team’s fan base.
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The Way Columbia Records Approaches Content Marketing
Event Recaps April 18, 2019By creating content true to the artists it represents, Columbia Records is able to create cultural moments that capture the attention of fans.
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What Brands Can Gain from Podcasts
Event Recaps April 18, 2019Podcasts are a fast-growing medium, and savvy brands are incorporating podcasts in their marketing plans.
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Diagnosing and Treating and Outdated Approach to Content
Event Recaps April 17, 2019Until very recently, the American Dental Association's (ADA) in-house marketing team felt more like short-order cooks than creative communications experts. In this session, director, content strategy Julia Nissim and manager, content delivery Annie Watson-Johnson will share how the team has reimagined their collaborative approach to deliver more relevant, vibrant content.
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Digital Is Digital in English y en Español
Event Recaps April 17, 2019Intuit shared how TurboTax brings digital into play across its integrated brand campaigns for multicultural and general market audiences.
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How Telepictures Is Engaging Multicultural Consumers
Event Recaps April 17, 2019Telepictures engages multicultural audiences through brand partnerships across all its shows like TMZ, The Real, and Extra.
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Make It or Buy It: Deciding Whether to Bring Media Agency Duties In House
Event Recaps April 17, 2019When BMO — one of the 10 largest banks in North America — analyzed its creative and media relationships in 2018, the bank's marketing leaders faced a fundamental question: should they bring the bank's media planning and buying in house? Did they have the capability and capacity do so, even if they wanted to? And did they have the information they needed to make an informed decision they wouldn't regret? During this conversation, BMO's Mike Sanders, Director of Agency, Media & Partner Management will team up with Transparent Partners CEO Brandon Starkoff, whose firm collaborated with BMO, to discuss how the bank answered these questions, and share principles other marketers might consider in addressing these questions within their own marketing organizations.
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The Evolution of Cultural Celebration Marketing at Wells Fargo
Event Recaps April 17, 2019Wells Fargo shared its development of its cultural celebration marketing toward a holistic creative platform grounded in a universal insight that guides how the company shows up during cultural and celebratory moments, creating consistency and building equity over time.
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Making Thought Leadership Pop: Case Studies on VR and Other Technologies
Event Recaps April 16, 2019PGIM Investments shared some of its approaches to creating thought leadership that transcended mere white papers.
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New Horizons for TV Advertising
Event Recaps April 16, 2019As connected TV usage grows, new opportunities for personalized advertising are becoming available to marketers.
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Testing Content Marketing: A Case Study from Northwell Health
Event Recaps April 16, 2019Northwell Health shared some of its learnings about the performance of its content marketing.
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Amazon: Opportunities and Challenges
Event Recaps April 12, 2019Experts explored how marketers and media buyers are using Amazon for digital advertising, covering both opportunities and challenges.
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How and Why IHOP Became IHOb
Event Recaps April 12, 2019A combination of bravery and data helped IHOP create a cultural moment that changed consumer perception of the brand and jump-started sales growth.
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Mastercard: From Global Programmatic Strategy to Local Market Reality
Event Recaps April 12, 2019Mastercard discussed how it turned a global programmatic strategy into a local market reality, built a flexible approach that delivered for both large and small markets, and leveraged data to engage users with relevant content.
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The Current State of Marketing According to Gary V.
Event Recaps April 12, 2019Gary Vaynerchuk, chairman of VaynerX and CEO at VaynerMedia, offered his take on the current and future trends in the marketing and advertising industry.
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How Brands Can Rise to Meet Consumer Expectations
Event Recaps April 11, 2019By embracing technology, content, and business transformation, brands can increase their relevancy to consumers.
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