Event Recaps
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Automation in Action: How Cineplex Is Using Automation to Increase Conversions and Generate Millions
Event Recaps April 26, 2019This case study illustrates how Cineplex Entertainment used email automation to boost incremental sales via a timely and relevant message.
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Getting Executive Buy-In on Email Best Practices
Event Recaps April 26, 2019Use these strategies to navigate difficult conversations with senior leadership when it comes to employing email best practices.
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How AI Will Affect the Future of Email Marketing
Event Recaps April 26, 2019Rather than fearing the rise of AI and machine learning, Loren McDonald of IBM Watson Marketing advised that marketers embrace it, and shared what AI and machine learning is, where it’ll have the greatest impact, and the keys to success.
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JustFab's Absolutely Fab Approach to Email Personalization
Event Recaps April 26, 2019JustFab showcased tests the brand has run in 2018 to further personalize the email experience and increase email revenue for the brand.
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Key Data Privacy Challenges for Email and Digital Marketing
Event Recaps April 26, 2019A panel of experts explored the nature of data privacy regulations and the best ways of discharging the responsibilities that they impose on marketers.
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Triggers and Events: How to Do More with Email Than Just Send Email
Event Recaps April 26, 2019Learn how some of the world's largest health care organizations, including Healthgrades, are using email automation to reach outside the inbox and to coordinate campaigns across digital and physical channels.
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When Is 1,000 New Email Subscribers Not Really 1,000?
Event Recaps April 26, 2019Look at how top brands and ESPs have overcome email data quality roadblocks and in turn propelled their email marketing programs to the next level.
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Bringing Your Work to Life Do What You Love, and Love What You Do
Event Recaps April 25, 2019Integrating the psychologies of happiness and performance to help audiences move beyond clichés and take action, psychologist Daniel Lerner showed that loving our work and working at what we love is achievable.
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Email Marketing: Design Trends and Best Practices
Event Recaps April 25, 2019A panel of email developers and designers discussed design trends, techniques, and best practices for ensuring a seamless workflow between developers and email marketers.
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Hitting a High Note: How Berklee Online Used Behavioral Science Secrets
Event Recaps April 25, 2019Berklee Online increased the effectiveness of its acquisition strategy by tapping into the secrets of behavioral science, using what social scientists have found about the automatic ways people make decisions to increase open, read, and click-through rates.
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Hot or Not? A Live Critique of Email Capture Forms
Event Recaps April 25, 2019No matter what you are doing to get the attention of your prospects, in the end it all comes down to your email address capture form... is it performing as well as it could? We talked through best practices, target metrics, error messages, confirmation pages, and more.
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How a Direct Mail House Dives into Marketing Automation with a 58% Increase in Leads
Event Recaps April 25, 2019Explore how mailing.com chose to implement an onboarding program as well as a lead nurture program for their business and how they focused on intent-based messaging for the prospect.
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How Technology and Customer Focus Saved Our Email Channel
Event Recaps April 25, 2019Hilton, a 100-year-old global enterprise, turned around the performance of its email channel by being able to more finely target and personalize its vehicles while also realizing greater operational efficiencies.
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Making Shopping Easy in E-Commerce
Event Recaps April 25, 2019From a brand marketer’s view we discussed email-centric takeaways around compliance, campaign strategy, reputation, engagement, geolocation logistics, and more.
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Truth Revealed: Sort Through the Myths and Legends About Email Deliverability
Event Recaps April 25, 2019Join the postmaster from Verizon Media, Lili Crowley, as well as email and deliverability professionals from Sailthru, Marketo, SendGrid, and dotmailer who shined a light on the legends and the myths and will help you learn the real rules of the road to optimize for inbox deliverability.
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Waking Up Sleepy Subscribers: A Re-Engagement Case Study From Dell
Event Recaps April 25, 2019When Dell EMC discovered 70% of its marketable B2B contacts were inactive, the IT services company implemented a tailored strategy to either re-engage their inactive audience or simply and boldly let them go.
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Aligning Brand, Content, and Resource Strategies to Deliver Effective Demand Generation Campaigns
Event Recaps April 24, 2019Panduit shared insights on how it approaches demand generation from new product awareness through interest and conversion with a plan, test, measure, and learn approach and collaborative team dynamic.
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Email Around the World: From GDPR to CASL — A Global Compliance Bootcamp
Event Recaps April 24, 2019Learn about the key requirements from Europe to Canada to Asia, and how to navigate and comply with the multitude of international anti-spam and data protection laws and regulations.
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Marketing and AI: Lessons Learned from Developing Three Use Cases
Event Recaps April 24, 2019Learn from Grant Thornton's use of AI and be better prepared to integrate AI into your marketing strategy.
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Segmentation, Automation, and Personalization
Event Recaps April 24, 2019Email Optimization Shop shared an array of tips for capitalizing on the tools and techniques available to modern marketers.
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