Event Recaps

Upcoming Research on TV Advertising in a Connected World
Event Recaps April 4, 2019
The shift to viewing content through internet-enabled/streaming devices, or what we call connected TV (CTV), is surging — over 55 percent of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you'll learn how this project aims to drive the industry toward a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.
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Crate & Barrel: The Future of E-Commerce
Event Recaps April 3, 2019
In this session, Anne Riley Franger, Senior Director of Digital Strategy and Operations at Crate and Barrel shared how the company is transforming their e-commerce experience and processes using next-gen product visualization technologies.
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GE Transportation: Engineering User Experience for the Future
Event Recaps April 3, 2019
In this session from Richard Baker, Global Director of User Experience at GE Transportation, learn how the company has used design-led thinking to transform their user experience for the future consumer.
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The Future of Search: Voice and Visual
Event Recaps April 3, 2019
Dan Golden, President and Chief Search Artist at Be Found Online, covered some of the big themes and changes facing the world of search marketing — from the continued rise of voice search to the burgeoning technology around visual and video recognition.
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Digitalizing a Loyalty Program: The Detroit Lions’ Approach
Event Recaps April 2, 2019
The Detroit Lions discussed how marketers developed a mobile app for the team’s loyalty program.
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How HSBC Generates Loyalty with AI
Event Recaps April 2, 2019
Maritz Motivation Solutions explained how it used AI to improve the recommendations that credit-card holders received for redeeming their loyalty points.
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Providing Customers with Speed, Adaptability, and Loving Attention
Event Recaps April 2, 2019
Quicken Loans described several characteristics that distinguish its approach to marketing, innovating, and satisfying customers.
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Revamping a Loyalty Program: Shinola’s Approach
Event Recaps April 2, 2019
Shinola described how it overhauled its loyalty program to better satisfy customer needs and desires.
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Social Listening and Engagement: Some Approaches by Microsoft
Event Recaps April 2, 2019
Microsoft described its “proactive” and “reactive” approaches to digital social engagement.
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Lexus and its Black Panther Partnership
Event Recaps March 29, 2019
Lexus shared the ways it targeted affluent, influential, and tech-savvy customers via its partnership with Marvel’s superhero movie Black Panther.
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Reese’s Candy Converter
Event Recaps March 29, 2019
Reese’s leveraged a simple but powerful consumer insight to create a Halloween activation that captured attention and market share during the brand’s most important holiday season.
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Sambazon: Purple for the Planet
Event Recaps March 29, 2019
Sambazon presented on their award-winning campaign “Purple for the Planet,” which intended to save 30 endangered species in 30 days by leveraging user generated content.
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Ways that Brands Surprise and Delight Customers
Event Recaps March 29, 2019
Brands like Reese’s, Lexus, and Del Taco shared ways they surprise and delight customers.
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What Marketers Need to Know About Addressable TV
Event Recaps March 29, 2019
Television consumption habits have changed, and brands can use addressable TV to create a relevant presence on the medium that now lives across multiple screens.
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Brand Activation Legal Committee: March 2019
Event Recaps March 28, 2019
Barnes & Thornburg LLP’s presentation included a federal and state regulatory update, a discussion of recent federal false advertising/privacy cases, and a review of recent NAD and CARU cases.
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B2B Trends for the Contrarian Marketer
Event Recaps March 27, 2019
As evidenced in its 2019 B2B Marketing Trends list, LinkedIn explained why it believes having a contrarian mindset can help marketers find success.
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Balancing Brand Growth and Sales to Optimize Performance
Event Recaps March 27, 2019
SiriusDecisions’ CMO Jay Gaines explained how marketing that both promotes a brand and drives sales can help optimize performance across audience engagement and conversion.
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Best Practices in Improving Sponsorship Accountability Metrics
Event Recaps March 27, 2019
Best Practices in Improving Sponsorship Accountability Metrics
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BuzzFeed Explains How Consumer Loyalty Has Changed and What It Means for Marketers
Event Recaps March 27, 2019
BuzzFeed and global media agency Wavemaker shared their approach to building customer loyalty and discussed opportunities to help brands remain relevant.
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Capturing Intent Data in a Privacy-Focused World
Event Recaps March 27, 2019
Bombora explained how it captures intent data to determine users’ behavioral habits.
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