Event Recaps

Building an Inclusive Digital Experience for People with Disabilities
Event Recaps March 20, 2019
eSSENTIAL Accessibility explained why it is so important for a company’s website to offer robust accessibility.
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Claims Built on Trust: Made in the U.S.A., Natural And Green
Event Recaps March 20, 2019
This panel discussed the state of regulatory enforcement and litigation with respect to credence claims and considered best practices for advertisers to use these claims effectively without undermining trust or inviting legal risk.
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Diversity in Advertising: Should Practitioners Join the Conversation?
Event Recaps March 20, 2019
Leaders in multicultural marketing and law discussed the role of legal practitioners on matters of diversity and inclusion via an in-depth look at several case studies in advertising.
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Engaging Culturally Diverse Consumers Through Entertainment
Event Recaps March 20, 2019
Moët Hennessy shared some examples of multicultural marketing undertaken through event sponsorships.
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From Kickstarter to Consumer Product Model
Event Recaps March 20, 2019
With the Gravity Blanket and other products, Gravity has developed a method of product development built to understand how consumers’ expectations are evolving — one that is also extremely cost-effective.
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How the Federal Trade Commission Regulates Deceptive Advertising
Event Recaps March 20, 2019
Joseph Simons, chairman of the Federal Trade Commission, discussed how the FTC will be more aggressive in pursuing actions against deceptive advertising by national marketers.
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Keynote Address: Businesses, State AGs, and Regulation
Event Recaps March 20, 2019
Utah’s attorney general shared thoughts on the proper approach to regulation and the role that it offered to state AGs.
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Marketing to African-American Consumers: Some Examples from Hallmark
Event Recaps March 20, 2019
Hallmark explained a number of its multicultural marketing efforts.
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Marketing to Asian-American Consumers: Some Examples from McDonald’s
Event Recaps March 20, 2019
McDonald’s shared some of its approaches to reaching Asian-American consumers.
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Maximizing your Brand Showcase on Amazon
Event Recaps March 20, 2019
LG discussed its learnings and best practices on building a compelling brand showcase on Amazon that highlights the full brand portfolio.
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Measuring Progress on Measurement
Event Recaps March 20, 2019
To improve the quality and transparency of digital ad performance, Media Rating Council (MRC) develops measurement standards and offers audits and accreditations.
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Negotiating Contracts with Agencies
Event Recaps March 20, 2019
This session explored the ways brands can position themselves for more productive and value-focused negotiations with agency partners, including the benefits of company stakeholder coordination.
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New Paradigm: The Need for Federal Privacy Legislation that Provides Clear and Consistent Standards
Event Recaps March 20, 2019
The current U.S. consumer privacy model includes narrow laws and self-regulatory codes, but a new paradigm that standardizes the issue at the federal level may be better suited for consumers, brands, and the economy.
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Shopper Marketing: The Good, the Bad, and the Ugly
Event Recaps March 20, 2019
WD Partners shared the latest data from its annual study coupled with the trends, successes, and failures shaping the future of retail.
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A Mandate for Diversity and Inclusion
Event Recaps March 19, 2019
A panel discussion led by general counsel addressed critical issues and informed both inside and outside counsel of the commitments the legal community must make to ensure a diverse and inclusive legal marketplace.
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Advertising in the Washington Labyrinth
Event Recaps March 19, 2019
ANA's Dan Jaffe provided an update on important advertising and marketing legislative, regulatory, and legal issues.
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Compelled Speech and the Evolving Commercial Speech Doctrine
Event Recaps March 19, 2019
This presentation examined the law concerning the government’s ability to compel speech, following last term’s Supreme Court decision in National Institute for Family & Life Advocates v. Becerra. It also explored some implications of the California Consumer Privacy Act of 2018, widely touted as the strictest in the nation.
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Establishing Trust in Influencers and Third Parties
Event Recaps March 19, 2019
This panel explored the contractual and practical steps advertisers can take to help minimize risk when working with influencers and establishing event sponsorships.
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Ethics and Innovation in Legal Services
Event Recaps March 19, 2019
This presentation compared the relative lack of innovation in law with the record of robust innovation in other fields, and described how ethics standards restricting the unauthorized practice of law, non-lawyer ownership of law firms, and sharing of legal fees with non-lawyers are holding back innovation.
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Global Advertising in a Turbulent Marketplace
Event Recaps March 19, 2019
Members of the Global Advertising Lawyers Alliance (GALA) provided key insights into regions and countries undergoing dramatic change, and discussed ways to successfully advertise in a turbulent global marketplace.
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