Event Recaps

Uber: How to Measure the Incremental Impact of Paid Social
Event Recaps April 30, 2019
Incrementality measurement has become the status quo within digital advertising. Social platforms are often limited in their measurement capabilities though, or only provide proprietary, static solutions. So how do you make sense of the nuances? Do differences in methodologies matters? In this session, Uber will break down effective lift measurement on platforms such as Facebook, Twitter and Snapchat.
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Using Culture at a Catalyst to Establish Better Agency Partnerships
Event Recaps April 30, 2019
Anheuser-Busch strengthened its culture and streamlined its agency roster, creating efficiencies that helped boost its many brands.
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2019 Industry Trends from Industry Experts
Event Recaps April 29, 2019
Two partners from Reed Smith discussed major trends and issues that will affect the marketing industry in 2019 and beyond, including a deep dive on updates to the SAG-AFTRA commercials contract.
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How to Avoid Waste in Marketing: Advice from Farmers Insurance
Event Recaps April 29, 2019
Farmers Insurance offered guidance for evaluating the effectiveness of marketing activities.
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Mastercard’s Rebranding Effort: Crafting a New Visual Identity and Sonic Signature
Event Recaps April 29, 2019
Mastercard described the visual and audio components of its rebranding effort.
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Seven Tips for Organizational Transformation
Event Recaps April 29, 2019
MediaLink offered guidance to those responsible for organizational transformation.
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Current Practices in Media Agency Compensation
Event Recaps April 28, 2019
Researchers shared the results of a recent study of media agency compensation.
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The Future of Marketing and Advertising
Event Recaps April 28, 2019
GroupM’s Brian Wieser offered insights about what marketers can learn from other disciplines such as procurement.
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The Power of Television Audience Targeting
Event Recaps April 28, 2019
WarnerMedia shed light on the audience-targeting capabilities of television.
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Automation in Action: How Cineplex Is Using Automation to Increase Conversions and Generate Millions
Event Recaps April 26, 2019
This case study illustrates how Cineplex Entertainment used email automation to boost incremental sales via a timely and relevant message.
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Getting Executive Buy-In on Email Best Practices
Event Recaps April 26, 2019
Use these strategies to navigate difficult conversations with senior leadership when it comes to employing email best practices.
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How AI Will Affect the Future of Email Marketing
Event Recaps April 26, 2019
Rather than fearing the rise of AI and machine learning, Loren McDonald of IBM Watson Marketing advised that marketers embrace it, and shared what AI and machine learning is, where it’ll have the greatest impact, and the keys to success.
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JustFab's Absolutely Fab Approach to Email Personalization
Event Recaps April 26, 2019
JustFab showcased tests the brand has run in 2018 to further personalize the email experience and increase email revenue for the brand.
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Key Data Privacy Challenges for Email and Digital Marketing
Event Recaps April 26, 2019
A panel of experts explored the nature of data privacy regulations and the best ways of discharging the responsibilities that they impose on marketers.
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Triggers and Events: How to Do More with Email Than Just Send Email
Event Recaps April 26, 2019
Learn how some of the world's largest health care organizations, including Healthgrades, are using email automation to reach outside the inbox and to coordinate campaigns across digital and physical channels.
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When Is 1,000 New Email Subscribers Not Really 1,000?
Event Recaps April 26, 2019
Look at how top brands and ESPs have overcome email data quality roadblocks and in turn propelled their email marketing programs to the next level.
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Bringing Your Work to Life Do What You Love, and Love What You Do
Event Recaps April 25, 2019
Integrating the psychologies of happiness and performance to help audiences move beyond clichés and take action, psychologist Daniel Lerner showed that loving our work and working at what we love is achievable.
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Email Marketing: Design Trends and Best Practices
Event Recaps April 25, 2019
A panel of email developers and designers discussed design trends, techniques, and best practices for ensuring a seamless workflow between developers and email marketers.
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Hitting a High Note: How Berklee Online Used Behavioral Science Secrets
Event Recaps April 25, 2019
Berklee Online increased the effectiveness of its acquisition strategy by tapping into the secrets of behavioral science, using what social scientists have found about the automatic ways people make decisions to increase open, read, and click-through rates.
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Hot or Not? A Live Critique of Email Capture Forms
Event Recaps April 25, 2019
No matter what you are doing to get the attention of your prospects, in the end it all comes down to your email address capture form... is it performing as well as it could? We talked through best practices, target metrics, error messages, confirmation pages, and more.
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