Event Recaps
-
Implementing a New Media Supply Chain
Event Recaps April 11, 2019Marc Pritchard, chief brand officer at Procter & Gamble, outlined a new media supply chain to address privacy and data issues.
view -
In-House Media 101
Event Recaps April 11, 2019GlaxoSmithKline is building in-house capabilities to support media planning and programmatic digital buying, and JPMorgan Chase has been transforming its in-housing agency that includes search, programmatic media buying, and overall media management.
view -
Mars Inc.’s Mission to Media Transformation
Event Recaps April 11, 2019Mars shared its experience of driving meaningful change and innovation to deliver on a global media transformation agenda.
view -
Media Trends to Keep an Eye on in 2019
Event Recaps April 11, 2019Charlie Chappell of the Hershey Co. provided an overview of the current state of the media landscape, including the trends he believes are most important for marketers to keep an eye on and how he is developing approaches to address them.
view -
Trends for Marketers to Watch
Event Recaps April 11, 2019LUMA Partners’ Terry Kawaja discussed three trends relevant to marketers: The success of direct-to-consumer brands, the enrichment of the marketing capabilities offered by media publishers, and the rising need for more attentive stewardship of first-party data.
view -
Data-Driven Television
Event Recaps April 10, 2019The CEO of AT&T’s advertising business answered questions about the future of television advertising.
view -
OTT: Definitions, Benefits, and Drawbacks
Event Recaps April 10, 2019Tyson discussed some of the benefits and drawbacks that OTT media services present to marketers.
view -
Taco Bell Invests in Media to Build its Business
Event Recaps April 10, 2019Taco Bell shared its perspective on media and its important role in contributing toward business outcomes.
view -
Voice Technology for Marketers
Event Recaps April 10, 2019The digital agency 360i discussed its use of voice technology to support the marketing efforts of its client Roto-Rooter.
view -
Brand Activation Legal Webinar: April 2019
Event Recaps April 9, 2019This webinar focused on recent copyright cases relevant to the target audience, including graffiti art and music cases.
view -
How Kohl’s Builds Brand Credibility with Influencer Marketing
Event Recaps April 9, 2019Kohl’s uses influencer marketing to increase its visibility and improve its credibility in activewear and wellness.
view -
How PlayStation and Octagon Reached a New Set of Video Gamers
Event Recaps April 9, 2019To generate excitement for the launch of the PlayStation Spider-Man video game, Octagon used a seeded influencer marketing strategy to create reach outside the typical gaming sphere.
view -
How Turtle Wax Influences Its Next Generation of Consumers
Event Recaps April 9, 2019Turtle Wax uses influencer marketing to dispel the perception of it being “your grandfather’s car wax.”
view -
The Future of Search: Voice & Visual
Event Recaps April 4, 2019Dan Golden, President & Chief Search Artist at Be Found Online will cover some of the big themes and changes facing the world of search marketing. From the continued rise of voice search to the burgeoning technology around visual and video recognition, the world of search marketing as we know it is changing significantly. Add the complexity of new devices like smart screens, automotive platforms, smart watches, augmented reality cameras and glasses our notion of "search" is going to be changing drastically in the 2019 and beyond. In this session, you'll learn more about the emerging technology platforms & ecosystems.
view -
The Home Depot. Growing E-Commerce Within a $100 Billion+ Retailer
Event Recaps April 4, 2019The Home Depot is the world's largest home improvement specialty retailer, with 2,200+ retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In this session, The Home Depot will share insights on how their strategies in marketing have contributed to $1 billion in growth online every year for the past 5 years.
view -
Upcoming Research on TV Advertising in a Connected World
Event Recaps April 4, 2019The shift to viewing content through internet-enabled/streaming devices, or what we call connected TV (CTV), is surging — over 55 percent of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you'll learn how this project aims to drive the industry toward a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.
view -
Crate & Barrel: The Future of E-Commerce
Event Recaps April 3, 2019In this session, Anne Riley Franger, Senior Director of Digital Strategy and Operations at Crate and Barrel shared how the company is transforming their e-commerce experience and processes using next-gen product visualization technologies.
view -
GE Transportation: Engineering User Experience for the Future
Event Recaps April 3, 2019In this session from Richard Baker, Global Director of User Experience at GE Transportation, learn how the company has used design-led thinking to transform their user experience for the future consumer.
view -
The Future of Search: Voice and Visual
Event Recaps April 3, 2019Dan Golden, President and Chief Search Artist at Be Found Online, covered some of the big themes and changes facing the world of search marketing — from the continued rise of voice search to the burgeoning technology around visual and video recognition.
view -
Digitalizing a Loyalty Program: The Detroit Lions’ Approach
Event Recaps April 2, 2019The Detroit Lions discussed how marketers developed a mobile app for the team’s loyalty program.
view