Event Recaps

How L.L. Bean Delivered Proof on Brand Promise
Event Recaps May 16, 2019
As part of its “Be an Outsider at Work” movement, L.L. Bean created the first outdoor coworking space to rethink the traditional office environment.
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How the Cannabis Industry Is Driving Grassroots Marketing
Event Recaps May 16, 2019
Grassroots Cannabis discussed how it has found success through grassroots marketing efforts.
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The Barbie Evolution
Event Recaps May 16, 2019
Mattel has rejuvenated the Barbie brand to be more inclusive, more relatable, and more than just a doll.
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The Overwatch League: Developing the Next Generation of Global Sports Fans
Event Recaps May 16, 2019
With its Overwatch League now in its second season of competitive play, Activision Blizzard continues to connect with and engage fans through competitive entertainment and video gaming content marketing.
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Let's Make Agency Negotiations Less Contentious
Event Recaps May 15, 2019
Keri Bruce, partner at Reed Smith, and Thea Winarsky, EVP of global legal and business affairs at IPG Mediabrands, discussed how clients and agencies can work together to improve their relationship and the industry as a whole.
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Living Out a Brand Purpose
Event Recaps May 15, 2019
Sallie Mae advised organizations on how to identify their brand purpose and then evoke it with their marketing.
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Rebuilding Trust in the Digital/Programmatic Ecosystem
Event Recaps May 15, 2019
Andrew Altersohn, managing partner at Re:Think Marketing, led a panel discussion focused on how the programmatic ecosystem can be improved.
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Staging Successful PR Promotions: Eight Tips from WestJet
Event Recaps May 15, 2019
The airline WestJet shared lessons learned through its numerous PR promotions.
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Trust in the Marketing Industry
Event Recaps May 15, 2019
Industry veterans Bill Duggan and Tony Pace discussed the deficit of trust that characterizes relationships between clients and agencies across the industry.
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ANA Privacy Update
Event Recaps May 9, 2019
ANA's Dan Jaffe detailed the efforts of the Privacy for America coalition that is dedicated to passing strong federal privacy and data security legislation to protect consumers' legitimate interests, provide a level playing field or marketing, and preempt inconsistent state privacy legislation.
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Atlanta Braves
Event Recaps May 9, 2019
In this session, Adrian Williams, Senior Director, Diversity and Community Marketing at Atlanta Braves will share insights into their programs and initiatives to engage multicultural consumers.
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Creating a Unified Customer Profile at Samsung
Event Recaps May 9, 2019
A former Samsung employee described the company’s motivation for pursuing a unified customer profile and the obstacles that it faced in doing so.
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Customer Data Platforms (CDPs): A Primer
Event Recaps May 9, 2019
Winterberry Group explained the basics of customer data platforms.
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Digital Transformation at Campbell Soup Co.
Event Recaps May 9, 2019
Campbell Soup Co. discussed some aspects of its digital transformation.
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Exploring AI-Born Creativity
Event Recaps May 9, 2019
Digitas explored what future AI applications may be widely adopted in five to 10 years.
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Harness the Power of AI by Uniting Adtech and Martech
Event Recaps May 9, 2019
In this session, learn how to breakdown AdTech and MarTech data silos, exchange data across platforms in real time to personalize every customer experience, and optimize your ad spend and impact by leaning into your data with AI.
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How St. Jude Uses Multicultural Marketing to Reach Consumers
Event Recaps May 9, 2019
At an ANA Multicultural Marketing and Diversity Committee meeting, the vice president of multicultural marketing at ALSAC (the fundraising and awareness organization for St. Jude Children’s Research Hospital) shared how the hospital reaches consumers through omnichannel efforts.
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Organizing for Data and Brand Safety: Johnson & Johnson’s Approach
Event Recaps May 9, 2019
Johnson and Johnson described the role it has created to address data privacy and brand safety concerns.
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Allianz Life Takes Customer Experience Up a Notch
Event Recaps May 7, 2019
Renae Grave, senior director of customer experience and insights at Allianz Life Insurance, discussed various ways companies can gain insights and how methods such as journey-mapping and design thinking can help influence decisions in product development, communication, process, and service.
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An Introduction to “Privacy for America”
Event Recaps May 7, 2019
Stuart P. Ingis, partner at and chairman of Venable LLP, discussed the ANA’s new privacy legislation initiative.
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