Event Recaps

The Power of Storytelling at Retail
Event Recaps June 13, 2019
To effectively engage consumers, marketers must identify the emotional territory of their brands, and the values, attitudes, beliefs, and behaviors they can leverage to tell a compelling story that reflects what is most emotionally meaningful to their target.
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Xandr: Cross Screen Addressable 101
Event Recaps June 13, 2019
AT&T’s advertising company Xandr went through the basics, and best practices, for reaching their audiences cross-screen.
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Activating Your Data to Reach Consumers
Event Recaps June 12, 2019
EY uses a holistic data and analytics program to help companies better understand consumers, predict interests, and drive overall marketing effectiveness.
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Brand Positioning
Event Recaps June 12, 2019
Learn more about brand positioning with Roger Adams, former CMO at USAA and The Home Depot.
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Building True Marketing Analytics Capabilities for Growth
Event Recaps June 12, 2019
Anheuser-Busch InBev built a marketing capability framework that identifies core skills, learning opportunities, performance expectations, and KPIs for its marketing organization.
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Cox Communications: Experiential Activations that Deliver Brand Love
Event Recaps June 12, 2019
Cox Communications discussed its robust sponsorship and experiential marketing programs.
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Developing a Consumer Brand and Advertising Campaign for B2C
Event Recaps June 12, 2019
After 138 years in business, Securian Financial launched a new brand and its first national consumer advertising campaign in 2018, called “Every Moment Counts.”
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Fostering Marketing Capabilities for Success
Event Recaps June 12, 2019
Campbell Soup Co. built a framework to identify the skills and capabilities needed to choose its marketing KPIs.
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Holiday Inn Express and College Football: Three Years of Partnership
Event Recaps June 12, 2019
As a multi-year sponsor of the NCAA’s Southeastern Conference, Holiday Inn Express has leveraged experiential activations to drive brand awareness and excitement with college-football-loving audiences.
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How Condé Nast Leverages Analytics to Drive Experience and Growth
Event Recaps June 12, 2019
For media publisher Condé Nast, data and analytics play a critical role in enhancing user experience for its portfolio of brands and the company’s overall marketing strategy.
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Measuring Experiences and Quantifying Real-Life Exposure
Event Recaps June 12, 2019
Live Nation shared how it is using data, analytics, and technology to understand the ROI and Return on Objective for its partners.
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Minor League Baseball’s Take on Inclusivity
Event Recaps June 12, 2019
Minor League Baseball shared insights and results from its fun and engaging initiative to be more inclusive.
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Understanding the Marketing Funnel
Event Recaps June 12, 2019
Roger Adams, brand management committee chair and former CMO at USAA and The Home Depot, discussed the usages and best practices of the marketing funnel.
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With Great Data Comes Great Responsibility
Event Recaps June 12, 2019
Bank of America shared how it utilizes data to serve its customers.
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Data on the Latinx Community
Event Recaps June 11, 2019
Influencer Beatriz Acevedo shared a variety of data points to illustrate the size and economic power of the Latinx population.
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Influencer Marketing Tips
Event Recaps June 11, 2019
Collins Key advised marketers on how to work with social media influencers such as himself, offering a case study of his own work with AT&T.
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Influencer Marketing: Facts and Figures
Event Recaps June 11, 2019
Paul Kontonis of WHOSAY and Viacom Ad Solutions shared data on influencer marketing.
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Marketing Cars with GIF Stickers
Event Recaps June 11, 2019
Acura explained how it reconceptualized its car configurator to allow users to virtually customize their cars on Instagram with a host of GIF stickers.
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Marketing Shoes to Entrepreneurs
Event Recaps June 11, 2019
Tennis shoe maker K-Swiss described how it sought a brand positioning that didn’t rely on sports or entertainment.
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Optimizing Programmatic and Content Production for Effective Results
Event Recaps June 11, 2019
At an ANA Production Management Committee meeting, eg+ Worldwide explained how it uses dynamic creative optimization for programmatic effectiveness, while Mastercard shared how its in-house content studio helps tell its brand story.
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