Event Recaps
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Live Nation’s Tips for Segmentation Success
Event Recaps May 7, 2019Live Nation shared how it used omnichannel marketing tactics to ensure its campaigns engaged the right audience and expanded its brand.
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Why the YMCA Believes in Journey-Mapping
Event Recaps May 7, 2019Andrea Krohnberg, senior director of customer experience and engagement at YMCA of the Greater Twin Cities, and Jim Tincher, mapper-in-chief at Heart of the Customer, shared how the YMCA of the Greater Twin Cities used best practices in journey-mapping to learn more about its members and increase retention.
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Rice Krispies Treats Launches "Love Note" Braille Stickers
Event Recaps May 2, 2019A special feature on Kellogg's Rice Krispies Treats is making it more accessible for people who are vision-impaired. In this session, Emily Minardi, will share insights into launch of the "Love Note" Braille stickers and recordable audio boxes for its Rice Krispies Treats and how they wove that into their broader commercial message.
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Trunk Club's Content Marketing Strategy
Event Recaps May 2, 2019A Nordstrom company, Trunk Club was founded with the goal of helping people build and curate stylish, personalized wardrobes. In this session, Kyle Donash and Meghan Hurley, will discuss the evolution of their content strategy and how they are leveraging content to create deeper engagement with new and existing customers.
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Understand Your Consumer with NLP and Machine Learning
Event Recaps May 2, 2019More text data is available today than ever before. From social media, to chat, to voice-to-text, this type of data is a valuable resource to be used in understanding customers’ attitudes about your brand. In this session, Dave Jacobs will discuss how open-source tools such as Python can be used to shape the data with Natural Language Processing and construct the machine learning framework used to produce important customer insights.
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Xandr: A Media Case Study
Event Recaps May 2, 2019Xandr discussed some of the challenges marketers face today and best practices on how to reach customers effectively.
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Bringing America’s Beloved Cinnamon Rolls to Your Doorstep
Event Recaps May 1, 2019Megan Greene, director of marketing at Cinnabon, discussed how Cinnabon expanded its business through e-commerce.
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Diversifying the Supplier Ecosystem
Event Recaps May 1, 2019Supplier diversity strategies encourage the use of companies that are at least 51 percent owned and operated by a woman, ethnic minority, veteran, person with a disability, or a member of the LGBTQ+ community.
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Moe’s CTO: Chief Taco Officer
Event Recaps May 1, 2019Lindsay Haynes, PR manager at Moe’s Southwest Grill, shared how the creation of a Chief Taco Officer “position” reinvigorated the brand.
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Panel Discussion: 10 Issues from the 2019 ANA Advertising Financial Management Conference
Event Recaps May 1, 2019To close out the 2019 ANA Advertising Financial Management Conference, a panel comprised of ANA client-side marketing members addressed 10 key issues discussed at the conference.
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Sold Out! How Carvel’s Iconic Ice Cream Cakes Turned into One of the Top 10 Ranked Beers in 2018
Event Recaps May 1, 2019Nicole DuBose, senior director of marketing at Carvel, discussed how Carvel reinvented an older brand through a unique partnership.
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The Amazing Heart Race
Event Recaps May 1, 2019Krystal Ritter, experiential marketing manager, and Bree Rizzo, senior manager of field marketing, both at GuideWell Connect, discussed how Florida Blue used a title sponsorship to promote heart health and reach a target demographic.
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The Rise of the Internal Agency at Revlon
Event Recaps May 1, 2019After creating a Digital Center of Excellence, Revlon underwent a year-long process to build an internal agency from scratch.
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Advancements in Marketing Procurement at Microsoft
Event Recaps April 30, 2019Microsoft is continuously working toward modernizing its procurement organization.
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An Optimized Approach to Implementing Production Trends
Event Recaps April 30, 2019Constellation Brands streamlined its production workflow to maximize the relationships between its procurement and marketing divisions and with its agency partners.
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Dell: Evolving from “Supplier” to Roster Management
Event Recaps April 30, 2019Learn how Dell’s Agency Strategy and Management team has established an engagement process by which the marketing organization can more easily access its supplier and partner information, which results in a more effective matching of partner resources with its marketing objectives.
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Fostering Partnerships Between Agencies, Clients, and Procurement
Event Recaps April 30, 2019Representatives of agencies, clients, and procurement offered tips for productive collaboration.
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How Boeing Optimizes Its In-House Creative Investment
Event Recaps April 30, 2019Boeing redesigned its internal creative services team to improve culture and increase creative value and quality.
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Poly: Digital & Social Case Study
Event Recaps April 30, 2019Poly is a global communications company that powers meaningful human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity and distance that make communication in and out of the workplace challenging. Poly believes in solutions that make life easier when they work together and with our partner's services. Their headsets, software, desk phones, audio and video conferencing, analytics and services are used worldwide and are a leading choice for every kind of workspace. In this session, Poly will share insights on recent digital campaigns and the data-based strategies that made them successful.
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Procurement for Social Good
Event Recaps April 30, 2019Johnson & Johnson’s procurement organization is committed to using its spending power to make a positive impact on communities around the world.
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