Event Recaps
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Revamping a Loyalty Program: Shinola’s Approach
Event Recaps April 2, 2019Shinola described how it overhauled its loyalty program to better satisfy customer needs and desires.
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Social Listening and Engagement: Some Approaches by Microsoft
Event Recaps April 2, 2019Microsoft described its “proactive” and “reactive” approaches to digital social engagement.
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Lexus and its Black Panther Partnership
Event Recaps March 29, 2019Lexus shared the ways it targeted affluent, influential, and tech-savvy customers via its partnership with Marvel’s superhero movie Black Panther.
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Reese’s Candy Converter
Event Recaps March 29, 2019Reese’s leveraged a simple but powerful consumer insight to create a Halloween activation that captured attention and market share during the brand’s most important holiday season.
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Sambazon: Purple for the Planet
Event Recaps March 29, 2019Sambazon presented on their award-winning campaign “Purple for the Planet,” which intended to save 30 endangered species in 30 days by leveraging user generated content.
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Ways that Brands Surprise and Delight Customers
Event Recaps March 29, 2019Brands like Reese’s, Lexus, and Del Taco shared ways they surprise and delight customers.
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What Marketers Need to Know About Addressable TV
Event Recaps March 29, 2019Television consumption habits have changed, and brands can use addressable TV to create a relevant presence on the medium that now lives across multiple screens.
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Brand Activation Legal Committee: March 2019
Event Recaps March 28, 2019Barnes & Thornburg LLP’s presentation included a federal and state regulatory update, a discussion of recent federal false advertising/privacy cases, and a review of recent NAD and CARU cases.
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B2B Trends for the Contrarian Marketer
Event Recaps March 27, 2019As evidenced in its 2019 B2B Marketing Trends list, LinkedIn explained why it believes having a contrarian mindset can help marketers find success.
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Balancing Brand Growth and Sales to Optimize Performance
Event Recaps March 27, 2019SiriusDecisions’ CMO Jay Gaines explained how marketing that both promotes a brand and drives sales can help optimize performance across audience engagement and conversion.
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Best Practices in Improving Sponsorship Accountability Metrics
Event Recaps March 27, 2019Best Practices in Improving Sponsorship Accountability Metrics
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BuzzFeed Explains How Consumer Loyalty Has Changed and What It Means for Marketers
Event Recaps March 27, 2019BuzzFeed and global media agency Wavemaker shared their approach to building customer loyalty and discussed opportunities to help brands remain relevant.
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Capturing Intent Data in a Privacy-Focused World
Event Recaps March 27, 2019Bombora explained how it captures intent data to determine users’ behavioral habits.
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Creating Passionate Brand Advocates at InMotion
Event Recaps March 27, 2019InMotion Entertainment discussed the training program it uses to turn employees into brand advocates.
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Crossing the Divide Between Brand Growth and Sales
Event Recaps March 27, 2019According to Forcepoint and Stein IAS, marketing that promotes a brand and drives sales can accelerate growth for business-to-business companies.
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It's More Than Just The Movies: Chase Sapphire & J.P. Morgan Private Bank Activate The Sundance Film Festival
Event Recaps March 27, 2019In this session, sponsorship marketers Denise Lukasik and Gretchen Parks will share how the company’s Chase Sapphire Brand is activating at the Sundance Film Festival and the importance of leveraging (across lines of business) in unique ways to support the Wealth Management business.
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Setting a Strategic Direction While Launching a New Organization and Brand
Event Recaps March 27, 2019Refinitiv, formerly the financial and risk business of Thomson Reuters, sought to not just rename itself but to create an entirely new company.
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“If You Want Something Done Right…:” The Promise and Challenges of In-House Agencies
Event Recaps March 20, 2019In this session, hear about some of the real life challenges that in-house agencies present for overworked in-house legal departments.
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AI and Machine Learning — The New Frontier for Advertisers
Event Recaps March 20, 2019This panel provided an overview of how AI is being utilized in the advertising industry and discussed various issues for attendees to consider when adopting these practices.
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