Event Recaps
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Triggers and Events: How to Do More with Email Than Just Send Email
Event Recaps April 26, 2019Learn how some of the world's largest health care organizations, including Healthgrades, are using email automation to reach outside the inbox and to coordinate campaigns across digital and physical channels.
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When Is 1,000 New Email Subscribers Not Really 1,000?
Event Recaps April 26, 2019Look at how top brands and ESPs have overcome email data quality roadblocks and in turn propelled their email marketing programs to the next level.
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Bringing Your Work to Life Do What You Love, and Love What You Do
Event Recaps April 25, 2019Integrating the psychologies of happiness and performance to help audiences move beyond clichés and take action, psychologist Daniel Lerner showed that loving our work and working at what we love is achievable.
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Email Marketing: Design Trends and Best Practices
Event Recaps April 25, 2019A panel of email developers and designers discussed design trends, techniques, and best practices for ensuring a seamless workflow between developers and email marketers.
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Hitting a High Note: How Berklee Online Used Behavioral Science Secrets
Event Recaps April 25, 2019Berklee Online increased the effectiveness of its acquisition strategy by tapping into the secrets of behavioral science, using what social scientists have found about the automatic ways people make decisions to increase open, read, and click-through rates.
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Hot or Not? A Live Critique of Email Capture Forms
Event Recaps April 25, 2019No matter what you are doing to get the attention of your prospects, in the end it all comes down to your email address capture form... is it performing as well as it could? We talked through best practices, target metrics, error messages, confirmation pages, and more.
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How a Direct Mail House Dives into Marketing Automation with a 58% Increase in Leads
Event Recaps April 25, 2019Explore how mailing.com chose to implement an onboarding program as well as a lead nurture program for their business and how they focused on intent-based messaging for the prospect.
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How Technology and Customer Focus Saved Our Email Channel
Event Recaps April 25, 2019Hilton, a 100-year-old global enterprise, turned around the performance of its email channel by being able to more finely target and personalize its vehicles while also realizing greater operational efficiencies.
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Making Shopping Easy in E-Commerce
Event Recaps April 25, 2019From a brand marketer’s view we discussed email-centric takeaways around compliance, campaign strategy, reputation, engagement, geolocation logistics, and more.
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Truth Revealed: Sort Through the Myths and Legends About Email Deliverability
Event Recaps April 25, 2019Join the postmaster from Verizon Media, Lili Crowley, as well as email and deliverability professionals from Sailthru, Marketo, SendGrid, and dotmailer who shined a light on the legends and the myths and will help you learn the real rules of the road to optimize for inbox deliverability.
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Waking Up Sleepy Subscribers: A Re-Engagement Case Study From Dell
Event Recaps April 25, 2019When Dell EMC discovered 70% of its marketable B2B contacts were inactive, the IT services company implemented a tailored strategy to either re-engage their inactive audience or simply and boldly let them go.
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Aligning Brand, Content, and Resource Strategies to Deliver Effective Demand Generation Campaigns
Event Recaps April 24, 2019Panduit shared insights on how it approaches demand generation from new product awareness through interest and conversion with a plan, test, measure, and learn approach and collaborative team dynamic.
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Email Around the World: From GDPR to CASL — A Global Compliance Bootcamp
Event Recaps April 24, 2019Learn about the key requirements from Europe to Canada to Asia, and how to navigate and comply with the multitude of international anti-spam and data protection laws and regulations.
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Marketing and AI: Lessons Learned from Developing Three Use Cases
Event Recaps April 24, 2019Learn from Grant Thornton's use of AI and be better prepared to integrate AI into your marketing strategy.
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Segmentation, Automation, and Personalization
Event Recaps April 24, 2019Email Optimization Shop shared an array of tips for capitalizing on the tools and techniques available to modern marketers.
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The Essentials of Email Deliverability
Event Recaps April 24, 2019Experienced email marketers drew on decades of experience to recommend critical steps toward optimizing email delivery.
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The Psychology of Email Response: How to Strategize, Design, and Deploy Messages That Engage and Deliver!
Event Recaps April 24, 2019In this workshop, we explored, from the strategic to the tactical, how psychology can be leveraged to maximize subscriber engagement and response, plus explain the right mindset for measuring whether your efforts are actually producing desired results and understanding why they are.
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An Inside Look at NVIDIA’s Digital Transformation
Event Recaps April 18, 2019NVIDIA has modernized its marketing organization with the power of data science, automation, and artificial intelligence.
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Brand Activation Legal Committee: April 2019
Event Recaps April 18, 2019In this presentation, learn what's happening on the federal and state consumer regulatory front, at the NAD, in the courts, and in California (i.e., CCPA)
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Hatching Creative at Cisco
Event Recaps April 18, 2019Cisco’s in-house agency, The Hatch, brought cohesion and efficiency to the brand.
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