Event Recaps
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How Caterpillar Uses Emotion and Logic to Drive Growth
Event Recaps May 30, 2019Victoria Morrissey, global brand and marketing director at Caterpillar, outlined the three emotion-driven principles that helped Caterpillar generate more leads.
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How to Optimize Your Brand for Generation Z with the Four Cs of Content
Event Recaps May 30, 2019The agency Fuse shared advice for appealing to teens with content marketing.
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Mastering B2B Marketing in a Digital Age
Event Recaps May 30, 2019Geoff Ramsey of eMarketer offered a deep dive into five important trends that are disrupting business marketing.
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Measuring Content Quality: Developing a Standardized Approach
Event Recaps May 30, 2019OneSpot shared an approach to establishing a consistent measure of content quality that can be applied across channels.
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The Future of Work
Event Recaps May 30, 2019Google shared data on the way that the employees of business-to-business companies work and how marketers can reach them.
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Wells Fargo’s B2B Marketing Journey
Event Recaps May 30, 2019Wells Fargo shared four principles that it credits with improving its business-to-business operations.
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5G and Its Anticipated Effects
Event Recaps May 29, 2019The hype that surrounds 5G is real. AT&T Business CMO Mo Katibeh shared what marketers can expect from this emerging technology.
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A Tool for B2B Marketers: Elements of Value
Event Recaps May 29, 2019Bain & Co. has created a method to organize and rank the ways customers assess and consider purchases, called “The Elements of Value.”
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Gary Vee on B2B
Event Recaps May 29, 2019Gary Vaynerchuk, founder and chairman of VaynerX and CEO of VaynerMedia, shared his unique perspective on how to engage customers in a B2B environment to stimulate business growth.
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Hiscox Thinks Big When Targeting Small Businesses
Event Recaps May 29, 2019Hiscox appealed to small businesses with its “Encourage Courage” and “I’mpossible” campaigns.
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How Land O’Lakes Builds a Modern Marketecture: Leveraging Data from Farmer to Fork
Event Recaps May 29, 2019Rusty Elm, digital marketing manager, and Spike Therrien, senior marketing data analyst, both at Land O’Lakes, along with Julie Norman, senior product marketing manager at Datorama, a Salesforce Company, discussed how Land O’Lakes improved its marketing via sophisticated analytics.
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How to Attract the Best in the Data Science Job Market
Event Recaps May 29, 2019Paul Chatlos, data science and analytics recruiter, and Eda Zullo, pharmaceuticals and health care analytics recruiter, both at Smith Hanley Associates, and Helen Wu, senior communications project manager at Siemens, discussed the growing field of data science and analytics.
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How to Form an Analytics Department
Event Recaps May 29, 2019Peter McSherry, VP of analytics at Epsilon, discussed how to build a center of excellence for analytics.
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The Analytics Journey
Event Recaps May 29, 2019Panelists described their journeys, whether accomplished or in the process, of developing their analytics capabilities.
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AB InBev’s Incentive-Based Sponsorship Model
Event Recaps May 23, 2019In 2018, Anheuser-Busch debuted a sponsorship model that is built on incentives for performance.
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How iHeartMedia Reaches Fans and Brands
Event Recaps May 23, 2019iHeartMedia considers itself a radio, podcast, and events company and aims to connect these offerings across platforms.
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Online to Offline: Measuring the Impact of Social Content on Sales
Event Recaps May 23, 2019Fullscreen shared insights on how an innovative approach to valuing social media can help marketers evaluate and optimize their marketing mix and drive cash register sales.
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Expanding a Brand Through Loyalty
Event Recaps May 22, 2019Learn how iconic menswear brand 2(X)IST evolved in the wake of a brand and target audience refinement to meet new consumers in new ways.
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Measuring Relationship Marketing Effectiveness
Event Recaps May 22, 2019Nobles Crawford, Content Strategy Manager at Reckitt Benckiser, showcased optimal ways to plan and measure effectiveness to prove the value of CRM through a mixture of owned and paid initiatives, using Air Wick VIP and Lysol Teddy Repair as case studies.
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Sonic Branding Experiences
Event Recaps May 22, 2019Learn how Mastercard is using interactive technologies to bring its Sonic Branding to life and deepen relationships with customers.
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