Event Recaps
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Deloitte’s Smart Future: What It Means for You
Event Recaps May 7, 2019Deloitte shared how over 25 unique practices showed up together at the world’s largest technology show to make the firm’s biggest — and smartest — impact to date.
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Dollar Shave Club’s Secret to Success
Event Recaps May 7, 2019Dollar Shave Club, a razor subscription service, provided insights into how the company remains “disruptive” and shared some secrets to its success.
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Four Simple Ways Brands Can Delight People
Event Recaps May 7, 2019Mike Caguin, chief creative officer at Colle McVoy, shared four ways brands can improve customer experience and delight consumers.
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How American Family Insurances Uses AI Chatbot Technology
Event Recaps May 7, 2019American Family Insurance shared its journey leveraging deep-learning analytics that translated into improvements to its chatbot’s content and functionality.
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How Land O’Lakes Builds Loyalty with Customer Experience
Event Recaps May 7, 2019Tim Scott, SVP and CMO at Land O’Lakes, shared how the brand has built its fiercely loyal customer base by creating a consumer journey centered around authenticity.
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Keynote Speaker: David L. Strickland
Event Recaps May 7, 2019David L. Strickland, Democratic staff director for the U.S. Senate Committee on Commerce, Science, and Transportation, discussed the committee’s efforts to issue holistic privacy and data protection legislation.
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Live Nation’s Tips for Segmentation Success
Event Recaps May 7, 2019Live Nation shared how it used omnichannel marketing tactics to ensure its campaigns engaged the right audience and expanded its brand.
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Why the YMCA Believes in Journey-Mapping
Event Recaps May 7, 2019Andrea Krohnberg, senior director of customer experience and engagement at YMCA of the Greater Twin Cities, and Jim Tincher, mapper-in-chief at Heart of the Customer, shared how the YMCA of the Greater Twin Cities used best practices in journey-mapping to learn more about its members and increase retention.
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Rice Krispies Treats Launches "Love Note" Braille Stickers
Event Recaps May 2, 2019A special feature on Kellogg's Rice Krispies Treats is making it more accessible for people who are vision-impaired. In this session, Emily Minardi, will share insights into launch of the "Love Note" Braille stickers and recordable audio boxes for its Rice Krispies Treats and how they wove that into their broader commercial message.
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Trunk Club's Content Marketing Strategy
Event Recaps May 2, 2019A Nordstrom company, Trunk Club was founded with the goal of helping people build and curate stylish, personalized wardrobes. In this session, Kyle Donash and Meghan Hurley, will discuss the evolution of their content strategy and how they are leveraging content to create deeper engagement with new and existing customers.
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Understand Your Consumer with NLP and Machine Learning
Event Recaps May 2, 2019More text data is available today than ever before. From social media, to chat, to voice-to-text, this type of data is a valuable resource to be used in understanding customers’ attitudes about your brand. In this session, Dave Jacobs will discuss how open-source tools such as Python can be used to shape the data with Natural Language Processing and construct the machine learning framework used to produce important customer insights.
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Xandr: A Media Case Study
Event Recaps May 2, 2019Xandr discussed some of the challenges marketers face today and best practices on how to reach customers effectively.
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Bringing America’s Beloved Cinnamon Rolls to Your Doorstep
Event Recaps May 1, 2019Megan Greene, director of marketing at Cinnabon, discussed how Cinnabon expanded its business through e-commerce.
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Diversifying the Supplier Ecosystem
Event Recaps May 1, 2019Supplier diversity strategies encourage the use of companies that are at least 51 percent owned and operated by a woman, ethnic minority, veteran, person with a disability, or a member of the LGBTQ+ community.
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Moe’s CTO: Chief Taco Officer
Event Recaps May 1, 2019Lindsay Haynes, PR manager at Moe’s Southwest Grill, shared how the creation of a Chief Taco Officer “position” reinvigorated the brand.
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Panel Discussion: 10 Issues from the 2019 ANA Advertising Financial Management Conference
Event Recaps May 1, 2019To close out the 2019 ANA Advertising Financial Management Conference, a panel comprised of ANA client-side marketing members addressed 10 key issues discussed at the conference.
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Sold Out! How Carvel’s Iconic Ice Cream Cakes Turned into One of the Top 10 Ranked Beers in 2018
Event Recaps May 1, 2019Nicole DuBose, senior director of marketing at Carvel, discussed how Carvel reinvented an older brand through a unique partnership.
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The Amazing Heart Race
Event Recaps May 1, 2019Krystal Ritter, experiential marketing manager, and Bree Rizzo, senior manager of field marketing, both at GuideWell Connect, discussed how Florida Blue used a title sponsorship to promote heart health and reach a target demographic.
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The Rise of the Internal Agency at Revlon
Event Recaps May 1, 2019After creating a Digital Center of Excellence, Revlon underwent a year-long process to build an internal agency from scratch.
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Advancements in Marketing Procurement at Microsoft
Event Recaps April 30, 2019Microsoft is continuously working toward modernizing its procurement organization.
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