Event Recaps
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Uplevel the Reach and Power of Influencer Marketing
Event Recaps December 9, 2020Sinead Norenius-Raniere, VP of influencer marketing and paid social at Valassis, Tony Tran, co-founder and CEO at Lumanu, and Matthew Tilley, senior director of content marketing at Valassis, shared best practices for influencer marketing.
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Adapting to Conditions in the Pandemic
Event Recaps December 8, 2020Narine Galstian of SADA offered marketers advice for adapting to life in the midst of COVID-19.
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B2B Is Sexy: The Business of Storytelling
Event Recaps December 8, 2020Ursula Ringham, head of global influencer marketing at SAP, shared insights of how influencers can elevate a brand and build awareness through good storytelling.
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Brand Activation Legal Committee: December 2020
Event Recaps December 8, 2020For December’s meeting, attorneys from Seyfarth Shaw provided updates on recent false advertising cases, FTC activity, and developments in privacy law.
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Cracking the Measurement Code for TV and Digital Media Investments
Event Recaps December 8, 2020In this session, learn more about how Georgia-Pacific underwent a successful pilot to measure the effectiveness of its digital and television advertising for its four leading brands.
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Creating the Special COVID-19 Interactive Edition of Mount Sinai Science & Medicine Magazine
Event Recaps December 8, 2020Elaine Lawson from Mount Sinai Health System discussed the COVID-19 interactive edition of the hospital’s magazine.
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Driving Engagement and Action from Developers and Technical Audiences
Event Recaps December 8, 2020IBM’s Call for Code initiative appealed to developers from around the world to devise technological approaches that would mitigate the effects of natural disasters.
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Five Keys to Connecting with Gen Z
Event Recaps December 8, 2020The head of marketing at UOMA Beauty shared five keys to successfully earning the trust and loyalty of gen Z consumers.
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Hot Wheels Legends Tour: Extending The Success Of An Experiential Program With Digital Content In The Age Of COVID-19
Event Recaps December 8, 2020Launched in 1968, Hot Wheels has become a massive global powerhouse franchise with appeal across multiple generations. The brand has been a reflection of pop culture and car culture, and has influenced and continues to influence generations of car designers and automotive enthusiasts around the world. The Hot Wheels Legends tour was launched in 2018 as a nationwide search for a life-size custom car that would be turned into one of the next Hot Wheels 1:64 scale die-cast car. The program was a immediate success and expanded worldwide very quickly. The global pandemic disrupted massively many types of experiential activations but Hot Wheels saw the opportunity to pivot and turn the program into an engaging digital experience leveraging digital content which lead to even faster expansion and more fan participation.
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How Chipotle Has Been Cultivating Fans
Event Recaps December 8, 2020Chipotle shared some examples of the marketing it did in 2020 — both pre- and mid-pandemic — with a heavy emphasis on the use of TikTok.
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Marketing Tactics by White Castle
Event Recaps December 8, 2020White Castle shared some of the notable marketing tactics it has been using recently.
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Rebranding During a Pandemic
Event Recaps December 8, 2020National Instruments explained how it adapted a brand campaign on the fly in response to the COVID-19 pandemic.
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Reese’s Peanut Butter Cups: Engaging Fans with Our Robotic Halloween Door
Event Recaps December 8, 2020To encourage the celebration of Halloween during the COVID-19 pandemic, Reese’s created a campaign featuring a robotic door that allowed for hands-free, socially distanced trick-or-treating.
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Regular Eggs are Toast: How JUST Successfully Launched a New Product During COVID-19
Event Recaps December 8, 2020Eat JUST shared the ways its brand marketing and new product launch were affected by the COVID-19 pandemic.
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Rind-Blowing Marketing From Wisconsin Cheese
Event Recaps December 8, 2020Join Suzanne Fanning, CMO for Wisconsin Cheese, as she shares why they did it and what they have learned about the marketing power of human connection, passionate fan engagement and word of mouth, along with how they’ve coped (and thrived) in the post-COVID world.
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The Value of Brand Strategy
Event Recaps December 8, 2020A panel of industry veterans discussed how brand strategy lends organizations the ability to deliver messaging that is at once consistent and flexible, among other advantages.
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Warner Bros. Evolved — Here’s How
Event Recaps December 8, 2020Josh Hackbarth discussed how Warner Bros. evolved over the years and kept fans engaged and excited about Bugs Bunny and the rest of the Looney Tunes through elevated and innovative approaches to content, experiences, product collaborations, and influencer partnerships.
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A Community Conversation: Diversity, Equity, and Inclusion
Event Recaps December 3, 2020Farhana Khera, president and executive director at Muslim Advocates, discussed issues facing the Muslim American community today.
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