Event Recaps
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Virtual Events: Building a Hybrid Event Model
Event Recaps February 17, 2021In this session, City Rescue Mission shares how it transformed its in-person gala into an intimate hybrid event that delighted its donors and attracted new audiences.
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ANA Media Leadership Industry Update
Event Recaps February 11, 2021ANA Media Leadership Committee members will have an opportunity to hear the latest updates on important media industry initiatives including: Initial findings from ANA KPI Survey GARM Cross-Media Measurement (XMM) PRAM Launch of Media Leadership Growth Council
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Cancer Won't Wait: Using Media Exposure Data To Attribute 1st Party Conversions For Closed Loop Reporting
Event Recaps February 11, 2021Reaching the right target audiences at the right time during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) needed to reach prospective patients by providing them with information regarding cancer-only hospitals in their region. Learn how CTCA launched a nationwide OTT/CTV campaign to inform patients of facilities available for treatment, resulting in a cost per conversion of 60% lower than the campaign target.
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Innovations in TV/Video Attribution: Opportunities and Challenges
Event Recaps February 11, 2021Speakers from Sequent Partners, Roku, and Walmart discussed the opportunities and challenges to improve TV execution from the advertiser, publisher, industry, and analyst point of view.
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Inside PUMA’s Influencer Partnership with Dua Lipa
Event Recaps February 11, 2021PUMA has tapped global pop star Dua Lipa as its new brand ambassador. PUMA discussed how the athletic brand is channeling the influential power of a celebrity to make an impact with consumers.
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The Diversity of Curls and Developing Authentic Multicultural Influencer Marketing
Event Recaps February 11, 2021Maui Moisture set out to show the world that curly hair comes in all shapes, sizes, and colors and not one level of moisture fits all with its “Diversity of Curls” campaign and the creation of the Maui Moisture Curl Squad.
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Climate Change: Measuring the Impact of Your Plate
Event Recaps February 10, 2021Launched in 2020 by World Resources Institute, Cool Food Meals at Panera help measure the impact of your plate but has also created a platform for meaningful consumer engagement.
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Creating Awesome Brand Experiences During COVID-19
Event Recaps February 10, 2021Beauty company EOS explained how it strove to provide positive brand experiences during a period that for many was filled with turbulence and insecurity.
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Two Good: Becoming a Successful Vote with Your Dollar Brand
Event Recaps February 10, 2021Learn how Danone evolved/is evolving Two Good from a successful product launch into a true Vote with Your Dollar brand, through launching first-of-a-kind actions in the world of CPG.
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Mastercard: Automating Data Collection and Reporting Via AI Technology
Event Recaps February 9, 2021Mastercard shared how cloud-based AI platform Prodigy was implemented, and how aggregating global production data and analyzing for actionable strategic insights help deliver on corporate marketing efficiency initiatives.
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Shutterstock: The Future of Digital Creative Production
Event Recaps February 9, 2021Flo Lau, creative director at Shutterstock, discussed the digital production challenges of the COVID-19 pandemic and the innovative ways creators are leveraging stock imagery and footage to reflect the authenticity of original content.
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Expanding Diversity in the Wine Industry Through Community Support and Inclusion
Event Recaps February 8, 2021Barefoot Wines discussed how the brand has taken a stance to expand diversity in the wine industry through community support and inclusion.
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Marching the March
Event Recaps February 8, 2021American Family Insurance discussed its award-winning campaigns (which won in some categories of ANA’s 2020 Multicultural Excellence Awards) — campaigns that included "Keep People Fearless."
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An Insurance Company Takes a Stand for Social Justice
Event Recaps February 5, 2021Root Insurance discussed its partnership with NASCAR Driver Bubba Wallace and its support for his stand against the confederate flag.
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Tips for Content Marketers from Meredith
Event Recaps February 5, 2021The Meredith Corporation shared recommendations for adapting one’s approach to content marketing, addressing issues such as how to meet the changing needs of consumers and finding new ways to undertake video production.
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Merrell: The Power of Being Outside
Event Recaps February 4, 2021In this session, we'll take a deep dive into the Merrell brand, the outdoor footwear and apparel subsidiary of Wolverine. We'll focus on how their brand's mission drives their marketing strategy, their response to the pandemic, and lessons learned along the way.
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VF Corporation: Using Google Trends and Other Search Data/Tools for Brand Health
Event Recaps February 4, 2021In this session, Brian Lange from the VF Corporation will lead a deep dive into the power of Google Trends and other search data/tools as an indicator of brand health, macro-trends, and standing versus your brand's primary and secondary competitors. We'll also hear about how these data sets have been employed across VF and its brands and across the industry.
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Brand Activation Legal Webinar: February 2021
Event Recaps February 2, 2021Digital accessibility is not only the right thing to do — it’s mandatory. But how do you protect your brand from legal risk? Kris Rivenburgh, eSSENTIAL Accessibility's Chief Accessibility and Legal Officer, discussed what brands need to know about digital accessibility and the law.
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Grey Goose: Bringing People into the Brand
Event Recaps February 2, 2021In this session, Grey Goose shared how it supported consumers looking for cocktail solutions in the midst of a pandemic, with the creation of cocktail kits and digital videos showcasing how to prepare mixed drinks.
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LOOKING FURTHER WITH FORD: A TRENDS REPORT
Event Recaps February 2, 2021In this session, Ford Chief Futurist Sheryl Connelly will share the brand’s 2021 “Looking Further with Ford Trends Report” and explore how consumers are adapting to life during a pandemic and just how resilient people can be in finding ways to cope and adapt.
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