Event Recaps
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100 Years of Loyalty
Event Recaps May 14, 2021Speakers from White Castle shared how the brand’s loyalty program Craver Nation came to be, how White Castle engages with the program’s members, and the challenges they've overcome along the way.
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Innovation Through Creativity, Technology, and Data
Event Recaps May 14, 2021Ivonne Kinser, head of digital marketing and e-commerce at Avocados From Mexico (AFM), explained how AFM brings together creativity, technology, and data to deliver personalized engagement for its consumers.
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Be Like Water: Transforming to In-House
Event Recaps May 13, 2021In this session, Jarrod Jordan discusses the critical ground work of transformation to in-house and the agility necessary to compete against rising newcomers and the big dogs that dominate the industry.
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Don’t Go It Alone! Data Collaboration Is the Key to Successful Digital Marketing
Event Recaps May 13, 2021Experts from Winterberry Group and Wiland discussed the highly successful digital marketing programs of Wiland client Smithsonian Associates and how data collaboration has fueled the organization’s growth, even in the most challenging of times.
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From "Brand Police" to Strategic Advisers
Event Recaps May 13, 2021PwC’s Mark Mullings tracked the evolution of the PwC brand through its history and discussed how its in-house creative team managed to change perceptions and restore pride in the brand.
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Future-Proof Your Customer Data for a Post-Cookie World
Event Recaps May 13, 2021For years, cookies have empowered brands and agencies with critical behavioral insights on consumers. But when the cookie crumbles in January 2022, what does that mean for your ability to understand and reach your target audience?
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How to Stay Relevant: In-House Lessons Learned in Five Years
Event Recaps May 13, 2021The PGA shared tips for creating an in-house agency.
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In-House Doesn't Define You, Your Culture Does: Three Keys to Evolving Beyond the Stigma
Event Recaps May 13, 2021David Angelo, founder and creative chairman of David&Goliath, shares how to keep your agency brand thriving, relevant, and dynamic when in-house.
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Norton LifeLock "Keep Prying Eyes Out" — A 2021 ECHO Entry Highlight
Event Recaps May 13, 2021Leveraging consumer insights, Norton LifeLock knows the need for digital privacy is of utmost importance. Hear how the brand successfully used this insight as the catalyst for positioning Norton 360 as a privacy solution and foundation for a multichannel campaign messaging strategy that resonated globally.
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Omnichannel Advertising: From Buzz Words to Brass Tacks
Event Recaps May 13, 2021Mediaocean offered advice for how to organize omnichannel advertising operations and for how to select the tech partner who will support these operations.
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The Ins and Outs of Brand Campaign Activation
Event Recaps May 13, 2021Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.
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Developing an Internal Agency Winning Team Culture
Event Recaps May 12, 2021McCormick's Alia Kemet discussed how to inspire and grow an internal agency team that will drive unprecedented business results, reach big goals, and thrive during critical and difficult moments.
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Digital Advertising Alliance YourAdChoices
Event Recaps May 12, 2021Lou Mastria, Executive Director of the Digital Advertising Alliance, provided an update on the organization's work.
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Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness
Event Recaps May 12, 2021Chief Marketing Officer Dwayne Chambers from Checkers Drive-In Restaurants explained how to drive efficiency and maximize results by shifting the most important roles to internal resources.
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Ethics Policy Updates: May 2021
Event Recaps May 12, 2021In this session, get updates on legislation and regulations around the country, the Identity Resolution Task Force, and "bad actor" case studies.
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How ADT Cracked the Social Code
Event Recaps May 12, 2021ADT described a campaign that generated an impressive sales-driving organic halo effect from a paid social media investment.
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How Brands Can Move at the Speed of Change
Event Recaps May 12, 2021Accenture discussed its forthcoming research that identifies a segment of top-performing marketers and the ways they drive double-digit revenue growth.
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Insights and Highlights from Cella's 2021 In-House Creative Industry Report
Event Recaps May 12, 2021This session provides insights and highlights from Cella's 2021 In-House Creative Industry Report — the standard that is prized by leaders of in-house creative departments who seek validation and direction on managing a more effective in-house agency.
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TD Bank's Studio 361: An In-House Agency Evolution and Journey
Event Recaps May 12, 2021TD Bank shared its experience with developing an in-house agency, along with a number of the lessons learned along the way.
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The Un-House Agency
Event Recaps May 12, 2021Amina Dilawari and Michael Rowland with St. Jude Children's Research Hospital, Inc. ALSAC share how they are letting go of traditional ways of working to build a more collaborative and effective approach.
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