Event Recaps
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Partners In Purpose: How Having A Cause Is Central To Lenovo Acquiring + Keeping SMB Customers
Event Recaps March 24, 2021This session details how Lenovo and Cargo are building a sustainable, purpose-based marketing and sales program that touches all aspects of the SMB buyer journey and centers on authenticity and community.
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Reimagining Growth: A Model for B2B Brands to Move Forward
Event Recaps March 24, 2021Stein IAS offered marketers a model for growth that involved 7 “Growth Layers” and 28 “Growth Priorities.”
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So You Did A Rebrand. Now What?
Event Recaps March 24, 2021Let’s discuss how NI is making this happen through some of the highlights, gotcha's, and “oh crap” moments that the team have been through while answering the question, "so you did a re-brand, now what?"
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The Purpose - Profit Connection: How To Harness The Power Of Noble Purpose TO Drive Breakthrough Growth
Event Recaps March 24, 2021. As a marketer, you are the belief builder of your organization. Your ability to build belief is the difference between a purpose that lives in a brochure and a purpose that lives in the hearts of your teammates and customers.
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How to Elevate E-Commerce in Your Organization
Event Recaps March 18, 2021In this session, Simple Mills discussed how brands can connect with consumers in ways that drive sales and in-store traffic.
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Ben & Jerry's: Where Social Justice Is A Key Ingredient
Event Recaps March 17, 2021Chris Miller, head of global activism strategy at Ben & Jerry’s, will describe his unique role of blending social action into this iconic company's day-to-day operations and lessons learned along the way.
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How Harry’s Is Getting More Men Access to Mental Health Care
Event Recaps March 17, 2021A veteran of the business and nonprofit worlds, Maggie Hureau, Harry’s head of social impact, shared insights on how to combine cause and commerce.
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How Sustainability Drives Owens Corning’s Purpose
Event Recaps March 17, 2021Owens Corning discussed how sustainability guides its approach to business along with its stakeholder-facing aspiration to double the positive impact of its products, halve the negative impact of its operations, eliminate injuries, advance inclusion and diversity, and more.
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Stanley Black & Decker Is Built for Purpose — But Not the Way You Think
Event Recaps March 17, 2021For 177 years, Stanley Black & Decker has taken the role of the builders, protectors, caregivers, and those out on the front lines doing the hard work, day after day, to make the world a better place and keep society moving forward. But it was just four years ago when the company set out to excavate the "why" of the organization to empower its people, customers, and communities.
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Brave New Normal: Creative Trends 2021
Event Recaps March 16, 2021dentsu surveyed 14 emerging creative trends of pressing relevance for marketers — trends that included the rise of virtual commerce and biometric data.
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Camera-to-Cloud Video Production
Event Recaps March 16, 2021Frame.io discussed a technological development that is bringing new flexibility and efficiency to video production by enabling shooting and editing to take place in parallel.
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Futures Ideation Session
Event Recaps March 16, 2021In this session, Committee Chair Shiva Mirhosseini, SVP of Digital and Customer Experience at Aetna, and Mike Berberich, Senior Director of Marketing Futures, discussed several key issues facing marketers in the wake of the COVID-19 pandemic.
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How COVID Is Impacting Consumers' Mental and Physical Health and the Implications for CPG
Event Recaps March 5, 2021In this session, learn about new research on the impact of COVID-19 on consumers' mental and physical health during the Holiday season that uncovered data to help understand what changes are occurring and how brands can better position themselves and engage with their audience.
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The Interaction of Data and Creativity in Modern Marketing
Event Recaps March 5, 2021Emily Pachuta discussed Invesco's journey in bringing together the two important disciplines of data and creativity and explored questions that marketers must ask at every stage of their careers.
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“Dear John”…..”Dear Mr. Smith”….”Dear Friend” — Personalization Matters!
Event Recaps March 4, 2021Chris Wyatt, managing director at wetlands conservation nonprofit Ducks Unlimited, discussed what personalization approaches could be implemented for nonprofits to acquire and cultivate a direct response program.
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Ten Human Behavior Hacks to Create Compelling Direct Marketing
Event Recaps March 4, 2021Nancy Harhut, the chief creative officer at HBT Marketing, discussed techniques that drive customer and prospect behavior which can help brands improve their direct marketing campaigns.
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A Fireside Chat: Purpose from the Start
Event Recaps February 26, 2021Seth Farbman, the founding CMO of Spotify, interviewed Dara Treseder, chief marketing and communications officer at Peloton Interactive, about that fast-growing company's purpose and its role in their ongoing success.
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Being a Force for Growth and a Force for Good
Event Recaps February 26, 2021Nestlé Waters North America detailed is three-pronged mission to promote consumer health, social equality, and environmental sustainability.
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Evolving Our Impact Approach
Event Recaps February 26, 2021TOMS Shoes has evolved from giving charity to supporting good on the ground. Ian Stewart, chief marketing officer of TOMS Shoes, discussed the company’s 360-degree approach to building an impact-centric brand and organization.
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How to Grow a Brand with Purpose
Event Recaps February 26, 2021General Mills’ SVP and global chief marketing officer Ivan Pollard discussed how brands can bring purpose into profit.
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