Event Recaps
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Doubling Down on Digital
Event Recaps November 18, 2020Dean Nicolls, VP of global marketing at Jumio, and Ted Kohnen, CEO at Retina Communications, discussed how brands can make online advertising work in the business-to-business space.
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Emerging Challenges in the Use of Location Data
Event Recaps November 18, 2020Location Sciences described some emergent challenges to marketers’ use of location data.
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Honda Levels Up Its Marketing: Reach A More Diversified Audience In Gaming
Event Recaps November 18, 2020In an effort to continue driving business outcomes in the modern era, Honda launched an innovative marketing strategy to reach a new type of audience – the younger generation of next car buyers. The growth of esports and particularly, its growing online reach and inherent digital-first nature, presented a key opportunity to engage with an important consumer segment. In the last two years, Honda officially began making its mark by partnering with Team Liquid, a prominent global esports organization, and League of Legends Championship Series (LCS), a top-tier regional esports league run by game developer, Riot Games. The synergy among these two endemic partnerships along with other strategic platforms like Twitch played a pivotal role in their communication plan. In this session, you will learn: • Honda's overall strategy in gaming and esports • Insight into existing programs • Strategic roles of different elements in Honda's partnerships play
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Is B2B Failing at Digital Transformation?
Event Recaps November 18, 2020Nik Werk and Taylor Wray at Merkle discussed how digital transformation needs to evolve, as well as how the rest of the B2B industry may be able to harness both lessons learned and generational shifts to quickly catch up.
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Let the Brand Be Your Guide in the Move to Digital
Event Recaps November 18, 2020Sarah Hocking, brand experience associate director at Grant Thornton, discussed why it’s important for business-to-business firms to keep the focus on the brand in the digital space.
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Relevant and Effective Multicultural Communications During Times of Disruption
Event Recaps November 18, 2020In this session, leading executives from industry leading brands- McDonald’s and Pepsi will tell their stories of leadership, agility, empathy and how they forged strong connections with diverse consumers during these unprecedented times.
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The Three Minute Rule
Event Recaps November 18, 2020Author Brand Pinvidic shared tips from his book, The 3-Minute Rule, on how to improve business-to-business sales pitches.
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This Bank's Commitment to Social Justice Strengthened Its Work Culture
Event Recaps November 18, 2020This year, Eastern Bank has been an outspoken supporter of the Black Lives Matter movement — including in its advertising — and has reinforced its commitment to engage in meaningful action in addressing racial inequities.
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What You (Really) Need to Know About B2B Intent Data
Event Recaps November 18, 2020Experts discussed the changing B2B landscape.
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AIMM in 2020: It’s Time for Brands to #SeeAll
Event Recaps November 17, 2020In 2020, ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) ignited the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.
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Are You There, America? The U.S Census and What It Takes To Count 328 Million
Event Recaps November 17, 2020Team Y&R (VMLY&R and their multicultural agency partners) will share how their marketing efforts reached multicultural audiences, how they faced the challenges posed by COVID-19 and their key takeaways and lessons learned.
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Balancing "Me" with "We": Music’s Power to Reflect Diversity and Unite Culture
Event Recaps November 17, 2020Elba Intriago of marketing consultancy Music Audience Exchange (MAX) discussed how brands can leverage music for multicultural audiences.
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How Powerful Is Culture To Marketers? How About 40% Of Campaign's Success
Event Recaps November 17, 2020Learn from CIIM findings and how cultural affinity is re-framing discussions about inclusivity with accurate cultural reflections and the right cultural insights. Hear from brand leaders establishing CIIM goals by brand and segment and how newly released shows' CIIM scores will help inform their media buying decisions.
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How to Create a Positive Work Culture
Event Recaps November 17, 2020Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in The Age of Data and senior advisor at Publicis Groupe, spoke about what brands need to focus on for the future.
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Kellogg's Commitment To "Meeting The Moment"
Event Recaps November 17, 2020We will share how our approach to aligning to our 10 Racial Equity commitments to our Marketing goals as it relates to talent, go-to-market strategy and our industry leadership and partnerships.
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NESTLE’S PLAN FOR GROWTH IN THE HISPANIC MARKET
Event Recaps November 17, 2020She’ll share her experience about uncovering unique insights, transforming Hispanic Heritage brands into growth engines and how some of their biggest traditional American mainstream brands have accelerated their growth by untapping this opportunity; which has led them to more than $350MM in sales in the last 3 years. Nestle is planning to continue to develop and nurture Hispanic for the future, because without inclusivity there is NO GROWTH.
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Representing America’s Voice
Event Recaps November 17, 2020Today, the world sounds different. If you listen carefully, you'll hear consumers clamoring for more representation and support. How can marketers turn up the sound of a more diverse America? Pandora discussed the many ways the market is changing, how consumers perceive media and advertising today, and what companies can do to create a more equal landscape.
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STEPPING UP AS A FORCE FOR GOOD AND A FORCE FOR GROWTH
Event Recaps November 17, 2020The events of 2020 have brought clarity to what matters. The role of business has been forever disrupted. It is now inescapably clear that brands and companies have a responsibility to step up as a force for good and a force for growth – for consumers, communities, our industry, and the world.
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The New WFH Approach to Loyalty
Event Recaps November 17, 2020This session explored how loyalty programs are being shaped by COVID-19 and their impact on revenue generation, and provided best practice for implementation and integration across the customer journey.
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