Event Recaps
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Social Listening and Customer Analytics
Event Recaps March 30, 2021Stephan Gans from PepsiCo and Jola Oliver from McDonald’s discussed how big brands used social listening to better understand their customers during the COVID-19 health crisis, and how they can continue to do so in the future.
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TRANSLATING ANALYTICS INTO BUSINESS RESULTS
Event Recaps March 30, 2021Navin Sharma, Chief Commercial Services Officer of Inspire Brands, will share how his team is creating a comprehensive data & analytics infrastructure that supports each of its iconic brands by strengthening relationships with guests and improving restaurant operations.
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Accelerated Digital Transformation
Event Recaps March 25, 2021In this session, Qualified, a conversational marketing company, shares its hybrid approach to serving consumers by leveraging AI, personalization, and human interaction.
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Are B2B and B2C Data Marketing Really that Different?
Event Recaps March 25, 2021In this session, MasterCard, HP, and Tradeswell explore the similarities between B2B and B2C marketing strategies.
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Creative Fails. Learn From My Past And Let's Talk About The Future.
Event Recaps March 25, 2021In this session, he shares his secrets to success - and some of the lessons learned along the way.
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Future-Forward B2B Marketing
Event Recaps March 25, 2021One year later, B2B buyers are telling us they are ready to “invest, re-evaluate and consolidate.” One year later, are you ready to anticipate what your buyer needs and expects most?
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Managing Digital, Content, And Social Agencies
Event Recaps March 25, 2021Building on our earlier discussion of balancing in-house agencies with external agencies, we'll take an in-depth look at best practices when it comes to managing your external agencies. In this session, we'll focus on the broader agency ecosystem and the bespoke strategies it requires, including an overview of how digital agency relationships have changed during the pandemic, setting up the right measurement and KPI structures, and motivating agencies for better outcomes.
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Member Discussion: In-House Agencies
Event Recaps March 25, 2021In-house agencies have taken over the advertising industry. In this discussion, we'll focus on the basics of a brand's in-house agency (e.g. structure, capabilities, billing, etc.) and then dive into how to balance your in-house agency with external agencies, including roles, scaling, mapping, and more! Come with your questions!
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Perfect Pairs: Chip And Dip. Pen And Paper. Sales and Marketing. . .?
Event Recaps March 25, 2021In this session, we invite sales and marketing executives to explore how they see each other and discover ways to better align in order to meet the changing demands of B2B buyers.
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Time to Get Creative: Is Creative Advertising the Biggest Financial Opportunity in B2B Today?
Event Recaps March 25, 2021In this session, LinkedIn shares insights on the competitive edge that can be had by making a greater investment in producing creative campaigns.
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To Grow Brand Purpose, Make It Personal for Employees
Event Recaps March 25, 2021Frank Cooper, global CMO of BlackRock, the world's largest asset manager guiding individuals, financial professionals, and institutions in building better financial futures, discussed how he turned to the company's employees to build the brand's positioning through purpose.
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When A Bold Brand Campaign Meets A Bold Company Purpose: How The Bridge To Possible Is Helping Cisco Power An Inclusive Future
Event Recaps March 25, 2021Learn how The Hatch, Cisco’s in-house creative agency, is bringing these two narratives together through creative, engaging, emotional, and effective storytelling.
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You Can't Be a Visionary Brand If You Don't Have a Purpose
Event Recaps March 25, 2021Bloomberg Media discussed the importance of purpose for brand-building — particularly among an audience of business decision makers — through the lens of customer-centricity, as well as the key factors that tie vision, purpose, and trust together to underpin B2B performance.
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(Re)Imagining Workspaces Of The Future With JLL
Event Recaps March 24, 2021In this session, Jill Kouri, CMO – Americas at JLL, and Michael McLaren, CEO, Merkle B2B, will discuss the long-lasting implications the pandemic will have on commercial real estate, the role technology can play to increase efficiencies, and how CRE leaders can use a variety of innovative approaches to ensure that your workplace works for you.
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A New Framework For B2B Marketing
Event Recaps March 24, 2021Data, Technology and Measurement are the engines that will take marketers to the future. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models.
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Becoming a B2B Segment-of-One Marketer
Event Recaps March 24, 2021Get an inside look into how leaders are changing the way they operate to take personalization and AI-driven fast-cycle agility at scale.
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How Digital Out-of-Home Is Capitalizing on Intent Data
Event Recaps March 24, 2021Intel discussed the new frontiers in digital out of home marketing.
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How HP Is Fostering Marketing Career Growth to Drive Innovation
Event Recaps March 24, 2021Tara Agen, global head and VP of marketing planning operations and office of the CMO at HP, discussed HP Marketing's model for both B2B and B2C learning, development, and career growth. She shared simple steps that HP is currently delivering to future-proof skills needed to transform marketing.
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