Event Recaps | Marketing Knowledge Center

Alumni Giving

Event Recaps December 3, 2020

Megan Rajski at the University of Chicago and Kellie Sullivan at TEXAS Development at the University of Texas at Austin discussed how both universities maintained strong relationships with donors during the COVID-19 pandemic.

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Election Download

Event Recaps December 3, 2020

The 2020 election occurred in a country at a crossroads, enduring a pandemic, social unrest, and economic depression simultaneously. What does this all mean for nonprofits in the here and now and in the future?

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How AI Can Create Inclusivity and Boost ROI

Event Recaps December 3, 2020

The inaugural ANA Futures UNLOCKED Summit showcased how AI has transformed the marketing function, particularly along the customer journey. In addition to driving efficiencies that save businesses millions, AI is helping brands understand customers better than ever before and delivering hyper-relevant content and offers that increase sales and ultimately business growth.

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Sweet Content Marketing Lessons from Mars Wrigley

Event Recaps December 2, 2020

Michael Italia, head of Mars Wrigley’s in-house social media and digital content studio The Digital Hive, discussed how brands like M&M’S and SKITTLES have leveraged the digital space to build fan engagement and relevancy in a rapidly changing climate.

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Think Like a Brand

Event Recaps December 2, 2020

The newly appointed head of The Washington Post Creative Group, which includes WP BrandStudio, brand strategy, design and program management, Scott Weisenthal, discussed his brand experience and how that translates to being a better business and creative partner to CMOs and their teams.

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A Deep-Dive Supplier Diversity Discussion

Event Recaps December 1, 2020

Several women- and minority-owned businesses offered recommendations to companies trying to diversify the suppliers and service providers that they work with.

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Building a Globally Consistent Brand with Local Relevance

Event Recaps December 1, 2020

April Vitkus, senior director of global brand marketing and strategy at Vans, discussed how Vans has maintained a loyal customer base for more than 50 years.

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Expanding Diversity in the Wine Industry Through Community Support and Inclusion

Event Recaps December 1, 2020

Dan Vu, director of marketing at Barefoot Wine, shared how the brand has reached out to LGBTQ and Black communities.

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Keeping America Safe

Event Recaps December 1, 2020

Shane Rogers, Senior Master Sergeant, advertising marketing manager at Air National Guard, and Don Dixon, COO at JacobsEye Marketing, shared a case study of the Air National Guard’s award-winning local marketing campaign.

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Living Our Story — In the Good Times and the Bad

Event Recaps December 1, 2020

Shelley Haus, CMO at Ulta Beauty, discussed how Ulta Beauty stays true to its brand purpose, even during challenging times.

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Optimizing Agency Relationships for Brand Growth

Event Recaps December 1, 2020

Dave Edwards, executive vice president of global business development at R3 Worldwide, shared topics related to working with agencies during the COVID-19 pandemic.

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Procurement Support for D&I Initiatives at Verizon

Event Recaps December 1, 2020

Verizon shared its approach to fostering diversity among its agencies.

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Using Data to Drive Influencer Marketing Effectiveness

Event Recaps December 1, 2020

Leah Logan, VP of media products at Inmar Intelligence, and Andrea Port, director of public relations and social marketing at Kohls, discussed how marketers can incorporate influencer campaigns into their marketing mix.

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Behind The Lens: Free The Work Shines A Light On Diversity, Opportunity, And Representation

Event Recaps November 19, 2020

But I don't book the crews on set." "I don't see it on the reel." "We wanted to work with an underrepresented creator, but we couldn't find one in time." You've heard it. Heck, you may have even said it. These mythical statements stand in the way of progress toward real, authentic inclusion across the creative production pipeline. In this session, Pamala Buzick, COO and Director of Partnerships at FREE THE WORK will break down how old ways of working have led to systemic lack of opportunity and representation behind the lens in the advertising ecosystem. We will discuss what current lack of representation and opportunity looks like in our industry and discuss big-picture strategy for how you can make actionable change through intentional hiring goals and data.

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Brand Activation Legal Committee: November 2020

Event Recaps November 19, 2020

For November’s meeting, Greensfelder, Hemker & Gale, P.C.’s presentation included updates regarding FTC regulations, recent federal false advertising cases, recent NAD/NARB decisions, and new developments in privacy law.

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How Ford Put Young Female Creators Of Color In The Drivers Seat For Its 2020 Campaign

Event Recaps November 19, 2020

Ford's latest campaign for the all-new 2020 Escape celebrates the defiance, transformation and versatility of black women as creators, marketers, and performers who own their uniqueness and live phenomenally. In this session, hear how Ford partnered with nonprofit organizations Made In Her Image and Girls Make Beats to forward the brand's real-world commitment to hiring women of color and help build the next generation of female production professionals.

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P&G Uses Its Voice As A Force For Good And For Growth.

Event Recaps November 19, 2020

Procter & Gamble is seeking to leverage its strength and the voices of its brands to tackle gender and multicultural bias and drive change across the entire creative pipeline. In this session, Ilse Verbunt, one of P&G's production directors, will share how this lofty goal translates to the production process via commitments from internal stakeholders, external agencies, and production partners.

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Asian American Marketing Leadership In A Pandemic Environment

Event Recaps November 18, 2020

Two Asian American leaders share how they managed their marketing messages with consumers, coached their teams through this business crisis, and navigated the sweeping tide of social unrest both professionally and personally. They will share what it means to be a marketing leader, and specifically an Asian American marketing leader during this time of change.

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Culture As Your Compass For Authenticity, Truth, and Revenue

Event Recaps November 18, 2020

Executives from Bank of America, Disney, and Translation discussed how brands are taking new approaches to connect with multicultural audiences, working as a force for good as well as creating new revenue opportunities.

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