Event Recaps
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A Winning Holiday Strategy: Analyzing, Planning, and Executing
Event Recaps May 6, 2021In this session, Positive Promotions shared how it used insights from 2019’s holiday email campaign to guide its 2020 initiative.
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Demystify Email Optimization to Get More Emails to the Inbox
Event Recaps May 6, 2021In this session, hear the perspectives from both a deliverability and compliance expert (Udeme Ukutt of Linkedin) and an email marketing expert (April Mullen of SparkPost) on opportunities to make your emails much more effective.
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Findings: The IEG “Decision Makers” Survey
Event Recaps May 6, 2021The Independent Evaluation Group (IEG) examined recent data and trends related to sponsorships and how that marketing tactic has been affected by COVID-19.
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Fresh Scent in 20 Markets
Event Recaps May 6, 2021In this session, Notino, Europe’s largest beauty e-commerce site, shared how it successfully launched its email campaigns, and how it unified all its brands under one name.
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Great Tips to Advance Diversity, Equity, and Inclusion in Your Email Marketing Campaigns
Event Recaps May 6, 2021Email marketing professionals offered advice for making messages more inclusive.
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Keynote Session: The State of Email Marketing
Event Recaps May 6, 2021In this session, learn how the events of 2020 have changed consumers and email marketing and what that means for email marketers in 2021.
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Nissan Adapts Experiential to COVID Conditions at the Final Four
Event Recaps May 6, 2021Nissan enlisted an array of influencers to showcase a sports activation that fans themselves had been barred from by COVID-19.
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The New Rules for Email Marketing: Combining Privacy and Personalization
Event Recaps May 6, 2021OneTrust PreferenceChoice offered tips and best practices for collecting consent.
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A Well-Managed RFP Isn’t Rocket Science. It’s a Lot Harder.
Event Recaps May 5, 2021In this session, a panel of marketers shared tips about choosing the right email service provider (ESP).
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Diversity and Inclusion in Marketing
Event Recaps May 5, 2021HP’s Daryl Butler offered advice for promoting diversity, equity, and inclusion.
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Interactive Emails and Zero-Party Data
Event Recaps May 5, 2021Tim Thies from RRD discussed how email marketers can take advantage of zero-party data while also using interactive emails to deliver outstanding customer experiences.
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Level Up Your Email Copy and Design
Event Recaps May 5, 2021Go beyond the basics and level up your email marketing campaigns to engage, re-engage, or reach new customers. Learn to make sure your design and content can capture attention and still deliver your message with power and flair.
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One Year Later: Humana Case Study
Event Recaps May 5, 2021Humana understands that inclusion enables a meaningful work environment where diverse individuals feel welcome. Tony Suarez, Senior EDI Strategy Advancement at Humana, provided an update on their EDI work plan, their journey and the learnings.
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Personalization Strategies in the Age of Creativity
Event Recaps May 5, 2021Office Depot's Tom Griffin recently dug into how the company brought its in-store experience directly to customers' email boxes, which in turn drove increased e-commerce sales, developed deeper one-to-one connections, and made the organization’s marketing more relevant and resonant than ever before.
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Saying Goodbye to Data Friction
Event Recaps May 5, 2021Will Devlin, VP of marketing at MessageGears, discussed the evolution of the modern marketer and why removing data friction must be the number one priority to enable success in 2021 and beyond.
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So, You’re Blocked? How to Recover and Be a Better Sender
Event Recaps May 5, 2021A panel of representatives from block list providers offered advice for how to avoid having emails blocked and how to respond once your company has been put on a block list.
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The Growth Of Supplier Diversity
Event Recaps May 5, 2021The importance of supplier diversity for marketing and advertising has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. Procurement has a significant role in managing supplier diversity for many organizations. This session will share survey results including: the specific diverse segments marketers are supporting; metrics used to assess progress; benefits; and challenges. We’ll discuss ways companies can enhance their existing supplier diversity initiatives as well as ideas to help companies launch new programs.
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What’s New with Data Privacy?
Event Recaps May 5, 2021In this session the ANA provided an overview of key policy trends affecting companies overseas due to new laws and regulations restricting data transfer.
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Building Diverse Teams
Event Recaps April 28, 2021Studies show that diverse teams are more innovative, have higher collective intelligence, and are better at making decisions and solving problems. In this session, attendees will learn research-based strategies for successfully developing diverse and inclusive legal teams.
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I Don't Know Much, but I Know I Need a Contract: In-Housing Media
Event Recaps April 28, 2021In-housing is everywhere in marketing land. Marketers are “in-housing” creative and media and everything else in between. In this session, hear some practical tips for legal teams to make sure the right questions get asked before the contract gets negotiated.
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