Event Recaps
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Martech and Procurement
Event Recaps February 2, 2021As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.
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New Approaches to Evaluating Procurement
Event Recaps February 2, 2021Nestlé’s Tracy Allery shared thoughts on how to improve the way organizations evaluate the work of procurement.
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Pinterest’s Predictions for New Consumer Trends
Event Recaps February 2, 2021Talia Parnass, content marketing lead at Pinterest, and Jenna Landi, head of brand insights also at Pinterest, gave a deep dive into Pinterest Predicts — a not-yet-trending report about the future, from the platform where people go to plan it.
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The Future of Search Marketing
Event Recaps February 2, 2021Be Found Online’s Dan Golden examined some of the developments in the world of search engines and other technologies and the opportunities that they offered to marketers.
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Update On Privacy and Data Regulations
Event Recaps February 2, 2021Understand the latest changes to the regulations enforcing the California Consumer Privacy Act (CCPA); where things stand with the California Privacy Rights Act (CPRA), which was approved by the voters in November; and compliance issues surrounding both CCPA and CPRA, with a focus on recent ANA guidance for service providers.We'll also take a look at other regulations marketers should focus on.
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What's Truly IRL? A Conversation About Virtual Influencers
Event Recaps February 2, 2021In this session, Jorge Almeida, Sr. Digital Marketing Manager at Avocados From Mexico, will discuss virtual influencers and how they can be used to tell brand stories.
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Bayer: Global Agency Management Case Study
Event Recaps January 28, 2021Philipp Schuster discussed the agency management structure and process of Bayer's Consumer Health Division, including their recent push to increase collaboration with their agencies, and how Bayer approaches agency relations and marketing partnerships.
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Customer Insight-Driven CX Excellence Must Be A Core Competency... During COVID, and Beyond
Event Recaps January 28, 2021Learn how the iconic brand Shinola, used deep customer insights to understand why traditional loyalty programs are not effective in building loyalty, and how they created a powerful non-traditional “loyalty” strategy which resulted in a 25 increase increase in repeat purchase rates.
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Data and Identity in the Era of Collaboration
Event Recaps January 28, 2021Based on new research released by The Winterberry Group, Bruce Biegel discussed the role of data marketplaces, exchanges, co-ops, stores, and technology platforms in transforming how identity and data can be used in consent first marketing and advertising.
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Four Ways Fresh Data Can Make or Break Your 2021
Event Recaps January 28, 2021Resonate shares four real-world use cases that drive growth through using relevant data and deep, AI-driven human understanding.
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Government Relations Outlook: New President, New Congress, New Legislatures
Event Recaps January 28, 2021Chris Oswald will provide an outlook on how ANA’s Government Relations is engaging a new administration, new Congress, and new state legislatures on issues impacting advertisers and direct marketers ranging from data privacy to advertising taxes and beyond.
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How Data-Driven Creative Powers Better Direct Marketing Results
Event Recaps January 28, 2021Scott Harvey of direct marketing agency Quad explained the data-based approach of using behavioral profiles and virtual testing, and how it helped a national department store chain increase response rates, sales value, and average order size.
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New ANA Agency Search and Selection Playbook
Event Recaps January 28, 2021The agency search and selection process takes a lot of planning, meeting time, and strategic focus. The Agency Search and Selection Playbook is a four-part playbook — written exclusively for ANA members — covers all the stages of the agency search and selection process, including how it should be handled during times of national crisis such as a pandemic. Join us as the author of this new playbook guides us through the playbook, zeroing in on the common pitfalls and lessons learned.
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Diverse Suppliers for Marketing and Advertising
Event Recaps January 26, 2021Finding diverse suppliers for marketing and advertising services is a challenge. When ANA issued its report in May, we committed to a deeper dive into supplier diversity, and specifically promised to curate a list of diverse suppliers that work in our industry. In June, our initial list of certified diverse suppliers was released. Also in June, ANA/AIMM, published an open letter titled, “ANA/AIMM Commitment to Equality, Inclusion, and Systemic Change.” The letter called for the development of an equitable creative supply chain through strategic investments in agencies, broadcasters, suppliers, and producers owned or run by Black, Hispanic, Asian, Indigenous, and LGBTQ+ people, and people with disabilities. In December, the most recent list of Certified Diverse Suppliers for Marketing and Advertising was issued, totaling 186 companies. This session will provide an update on our initiative to identify diverse suppliers for marketing and advertising.
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How a Consulting Firm Adopted ABM
Event Recaps January 26, 2021The consulting firm West Monroe shared its experience adopting ABM, providing an overview of the methodology and an example of a hypothetical customer journey.
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Supplier Diversity: A Call to Action
Event Recaps January 26, 2021Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”
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The Power of Supplier Diversity
Event Recaps January 26, 2021Supplier diversity is part of the “trifecta,” alongside diversity and inclusion and multicultural marketing. According to a recent ANA report, 75 percent of members have a supplier diversity strategy for the organization overall; 40 percent have a supplier diversity strategy specifically for marketing/advertising. This report is unique given its perspective on marketing, which may be the last uncharted territory for supplier diversity professionals. It provides an understanding of the benefits, challenges, spend, goals, and measurement of supplier diversity.
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Road Racing Reimagined
Event Recaps January 25, 2021In these uncertain times, New York Road Runners (NYRR) has continued to provide new opportunities and value to its runners, sponsors, and partners through its emerging platforms, increased connectivity, and brand building.
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The Effect on Sponsorship After the Pandemic
Event Recaps January 25, 2021Nestlé USA discussed how both the pandemic and the "rush" to digital properties has fundamentally changed the brand's expectations of their sponsorship and partnership marketing efforts.
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Brand Activation Legal Committee: January 2021
Event Recaps January 18, 2021For January’s meeting, attorneys from Barnes & Thornburg provided updates on recent false advertising cases, NAD matters, and FTC activity.
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