Event Recaps
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Brand Activation Legal Webinar: December 2020
Event Recaps December 17, 2020For December’s meeting, Edward B. Chansky and Erica L. Okerberg from Greenberg Traurig, LLP discussed how anti-wagering and gambling laws create challenges for online games regardless of skill.
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How Machine Learning Is Transforming Marketing
Event Recaps December 17, 2020Sam’s Club shared the steps that it took to adopt marketing practices that were guided by data science and that capitalized on machine learning.
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How to Superpower Customer Experiences in B2B
Event Recaps December 17, 2020In this session, get actionable intelligence and comprehensive insight into what adds value to the B2B buyer’s experience — on a personal and professional level.
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TESTING THE TRIED AND TRUE TO STAY RELEVANT WITH YOUR PROJECTS
Event Recaps December 17, 2020Over the course of several years, Longwood Gardens and Elliott Marketing utilized the acquisition campaign to test these and other scenarios. Some answers reaffirmed long-held understandings, but there were some surprises. The findings have allowed Longwood to be more efficient and targeted in their campaigns, and, overall, have a more successful acquisition.
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Turning Customer Pain Points into a Billion Dollar Win with Advanced Analytics
Event Recaps December 17, 2020In 2017, the Zillow Group was at a strategic crossroads and needed to identify new opportunities to keep meeting growing customer expectations for on-demand online-driven experiences.
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Unlock the Agile Framework That Will Transform Your Marketing
Event Recaps December 17, 2020Neustar’s Marc Vermut discussed how marketers can build an agile, analytics framework that will help their businesses thrive with confidence.
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A Diversity Report for the Advertising/Marketing Industry
Event Recaps December 14, 2020In mid-November ANA released its third annual diversity report for the advertising/marketing industry. The report, based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino. This session will dive into the detailed findings of the report and also cover action steps offered by ANA members that have helped their companies improve diversity within their marketing departments.
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55+: The Unseen Opportunity
Event Recaps December 11, 2020When it comes to TV advertising, research from A+E Networks Strategic Insights shows that marketers are missing a big opportunity by not targeting 55-plus individuals.
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Innovate or Die: The Choices Legacy Brands Must Make
Event Recaps December 11, 2020Andrew Long, head of marketing at Simmons, highlights successes and lessons learned from the mattress giant’s total rebrand, done to connect with gen Z consumers who were buying their mattresses from marketplaces where Simmons was virtually invisible prior to this campaign.
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Anheuser-Busch's Journey To Buying TV On Attention
Event Recaps December 10, 2020Paolo Provinciali, head of U.S. media for AB InBev/Anheuser-Busch, will share his company's journey moving the TV buying currency from impressions to viewable impressions to attentive impressions (a.k.a. Attention Economy). In this session, you will learn about the overall process, key learnings, and discuss ways to move forward.
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Activating Brand Purpose During COVID-19
Event Recaps December 9, 2020Marissa Solis from Frito-Lay shared how the company and its brands brought joy and relief to consumers during the COVID-19 pandemic through purpose-driven activations while prioritizing authenticity.
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Activating to Outsmart Cancer
Event Recaps December 9, 2020Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.
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ANA INFLUENCER MARKETING ADVISORY BOARD UPDATE
Event Recaps December 9, 2020This session will feature the Board chair overviewing the 2020-2021 priorities and initiatives in the areas of measurement and representation.
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Building a Future Proof Influencer Marketing Strategy for a Post-2020 World
Event Recaps December 9, 2020Learn which data and practices marketers should pay attention to, and how to ensure your influencer marketing strategy is set up for success.
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Challenges Facing the Marketing Industry and Public Policy Solutions
Event Recaps December 9, 2020A group of lawyers from the Venable law firm surveyed threats that have emerged to confront marketers and examined potential solutions.
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Ford: Creating A Scalable Video Production Model
Event Recaps December 9, 2020Ford discussed how it empowered dealers to leverage video locally while protecting global brand equity and described the tools it used.
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Frito-Lay And Quaker In-House Agency Case Study
Event Recaps December 9, 2020PepsiCo's in-house agency is producing more content than ever. In this session, Chris Bellinger, vice president of creative and digital at Frito-Lay North America, will dive into how his team brought a number of campaigns to life during a pandemic and his tips for producing engaging content remotely. He will dive into a number of programs his team launched this year, including bringing Cap'n Crunch back to the airwaves, celebrating the return of the football with Twas the Night Before Kickoff, and launching Lay's first ever portfolio campaign starring Tracee Ellis Ross.
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Leaning Into The Prudential Mission By Activating Brand Purpose In A Time Of Crisis
Event Recaps December 9, 2020Prudential and BrandMuscle will share how Prudential leaned into their mission, how they leveraged BrandMuscle to quickly shift messaging in market and how they plan to move forward and help participants on the road to recovery.
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Nationwide and the NFL: Commitment to Philanthropy and Community
Event Recaps December 9, 2020Jim McCoy, VP of sponsorships, meetings, and events at Nationwide, Ian Trombetta, SVP of social and influencer marketing at NFL, and David Lynch, VP of NFL partnerships and sponsor management at NFL, discussed how the NFL builds influencer relationships.
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SPARTAN RACE: CREATING A LOYAL BRAND ACTIVATION ARMY
Event Recaps December 9, 2020Hear from Spartan's VP, Head of Marketing, Donny Jensen, on how the brand successfully pivoted from live events, taking its Brand Activation playground to the digital realm to strengthen the connection with its passionate community, which has become part of the lifestyle far beyond race day. From daily health and fitness content, to a new Spartan Fit app, virtual events, and episodic YouTube series with fitness-industry pros, Spartan is growing a loyal army with millions if macro and micro influencers that live and breathe the Spartan lifestyle.
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