Event Recaps
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Privacy for America — An Update
Event Recaps June 9, 2021Venable's Rob Hartwell discusses the latest on the advertising industry's Privacy for America effort to lobby for comprehensive federal privacy legislation before the end of the current Congress.
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The Changing FTC
Event Recaps June 9, 2021Venable’s Milo Cividanes and Alyssa Wolfington explained changes at the FTC and how they affect the advertising industry.
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How Carhartt Is Building a Better World with Purpose
Event Recaps June 8, 2021Carhartt discussed how it lives out its brand purpose.
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Raising Funds and Awareness for Sick and Injured Kids
Event Recaps June 8, 2021Children’s Miracle Network Hospitals described how it has changed its approach to communications to better serve the needs of corporate partners.
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Influencers and Entertainment: Driving Tune-In, Brand Awareness, and Streamer Consideration
Event Recaps June 7, 2021Marketers from Discovery and agency partner Socialfly presented a case study on how Discovery has been able to generate brand awareness and consideration for its programming through creative and innovative influencer storytelling on social media.
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Tuning In to TikTok: Leveraging Influencer Marketing Across the Film Lifecycle
Event Recaps June 7, 2021Faced with the prospect of delaying a feature film theatrical release because of the COVID-19 pandemic, Universal Pictures instead pivoted to premium video on demand and used influencers on TikTok to power the marketing and ensure the release was still a success.
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American Cancer Society: How the Direct Mail Team Adapted Throughout 2020
Event Recaps June 3, 2021Learn how the American Cancer Society managed their direct mail fundraising programs to generate double digit growth in 2020.
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Attribution Model 2.0 — Direct Mail Goes Digital
Event Recaps June 3, 2021Many models exist to gauge the effectiveness of direct mail campaigns, but each have their challenges. This session dove into their flaws, explored strategies to overcome barriers, and reviewed new technologies that move us away from indirect, multi-touch attribution toward 1:1 attribution.
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Behind Cooper Tire’s Hybrid In-House Strategy
Event Recaps June 3, 2021Recently, Cooper’s head of media and content distribution shared what happened to make the tire manufacturing company start thinking differently and the steps it took to bring a portion of media in-house, as well as the impact of this hybrid strategy.
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Best Behavioral Science Secrets for Direct Mail Success
Event Recaps June 3, 2021Discover some of the best-performing behavioral science tactics in this example-jammed presentation, which reveals how to easily use proven, neuromarketing principles to drive direct mail success.
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Game Changer: Creating a Winning Playbook in Direct Mail
Event Recaps June 3, 2021Melissa Rosenhouse from ADT discussed how a best-in-class marketing skill set and a rigorous test-and-reinvest approach helped create a winning direct mail playbook.
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New Value for Direct Mail
Event Recaps June 3, 2021The USPS examined some marketing strategies and technologies that can assist marketers as they tackle a changing business landscape.
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Pepsi Leveraged Influencers to Deepen Consumer Engagement
Event Recaps June 3, 2021Tapping into consumers’ increased time on their phones and social media during the pandemic, Pepsi partnered with Echelon Entertainment to find a new way to meet audiences where they were while breaking through the noise in a saturated market.
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The ANA 2021 Response Rate Report — Initial Findings
Event Recaps June 3, 2021In this session, get a preview of the ANA 2021 Response Rate Report, which explores why brands are leveraging direct mail, how direct mail response rates are being tracked, which formats perform the best, and how direct mail usage will evolve in the next 12 months.
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What You're Missing About Today's Direct Mail
Event Recaps June 3, 2021In this presentation, Curtis Tingle with Valassis addressed some of the common myths and misconceptions about direct mail, such as it's too expensive, it doesn't connect with younger consumers, and it just doesn't work anymore.
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BIC’s Journey to Global Digital Acceleration
Event Recaps June 1, 2021In this session, the marketing team at BIC outlined their “Ws” framework, which uses five “W” questions to quickly identify important information and key goals for any given campaign. The framework has been critical to BIC’s pivot from brand marketing to performance marketing.
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Winning in a Sea of Sameness: Building a Stand-Out Brand
Event Recaps June 1, 2021In this session, the team at New Belgium outlined how they turned a cartoon from their six-pack packaging into a social media spokescreature who builds loyal relationships with beer drinkers, regularly goes viral, and has drastically improved the brewery’s overall sales.
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A Marketer’s View on Out-of-Home Advertising
Event Recaps May 27, 2021OAAA President and CEO Anna Bager interviewed Sophie Kelly, SVP of Diageo's North American Whiskeys Portfolio, on why this senior marketer champions OOH in the media mix. From her buy-side perspective, hear Kelly's thoughts on both merits and misconceptions surrounding OOH.
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How PepsiCo Built a Winning Brand Portfolio
Event Recaps May 27, 2021Katie Haniffy at PepsiCo Beverages and Sean McCaffrey at GSTV shared how a collaborative partnership across strategic planning and insights, content creation, measurement, and retailer relations helped PepsiCo win in the convenience and gas channel and beyond.
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How to Launch an Always-Ready OOH Campaign
Event Recaps May 27, 2021Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.
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