Event Recaps
-
COVID-19 Did What?! How Nonprofit Fundraising Efforts Really Performed in 2020
Event Recaps February 18, 2021To explore the influence of the pandemic on charitable giving, several organizations dug into the data.
view -
Digital Ad Spending and Trends In 2021: eMarketer's Outlook
Event Recaps February 18, 20212020 was the toughest year for media spending in over a decade. Digital advertising proved resilient compared to traditional, but growth was well below trend and channel allocations shifted to meet the needs of the pandemic economy. 2021 will bring a return to double-digit growth for digital, and a rebound for traditional media — but not a return to the past. In this session, Nicole Perrin, Principal Analyst from eMarketer will walk you through the most important points of their latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets. Attendees will learn: How fast digital and traditional media spending will grow in 2021 (and beyond) Which channels are driving more investment in digital ads, and why How the pandemic affected advertisers' digital ad allocations, and which of those shifts will be permanent eMarketer's outlook on major trends for digital advertisers to be aware of in 2021 including changes to how they can identify users and measure results, and the continued rise of e-commerce channel advertising
view -
DISASTER DONORS OR HERE TO STAY?
Event Recaps February 18, 2021The panel will share their experience riding the wave of extraordinary donor growth in 2020 and what happened after. Were these new and lapsed reactivated donors like emergency donors of the past or are they in it for the long haul? The panel will share insights on how strategies and investment shifted to accommodate the unexpected file growth.
view -
How ADT Cracked The Social Code and Grew Its In-House Team
Event Recaps February 18, 2021Social and Content Marketing in 2020 required many marketers to pivot and redefine what success looks like. At the beginning of 2020, ADT's social and content calendar was planned three months in advance. But with the global pandemic changing the world as we knew it, pre-planned content was no longer relevant. ADT's digital brand team quickly pivoted into a real-time value exchange strategy that taps into what people come to social to do: engage, converse, and share. This new holistic content, social, and paid strategy led to continuously record-breaking months -- and the need to grow the team to support all of the manual work across real-time content ideation, social execution, and media optimizations. In this session, attendees will learn: ADT's Social Media and Content talent organization How to build a business case to grow your in-house team Insights into what social content consumers are engaging with
view -
How Brands Build Enduring Relationships with Nonprofits
Event Recaps February 18, 2021A panel of business leaders from the WWE, MOD Pizza, and Sallie Mae discussed how nonprofits can identify like-minded brands with which to partner, how to effectively engage with brands in a mutually beneficial way, and the secrets to building a fruitful, long-lasting relationship.
view -
Inspiration and Imagination Will Lead to Generosity
Event Recaps February 18, 2021The Smithsonian and Full Hearts discussed examples of great donor-centered experiences and discussed the responsibility that the industry has in creating a culture of generosity.
view -
Key Economic Trends Shaping the Future of Giving
Event Recaps February 18, 2021Experts discussed the economic outlook and key trends for organizations and their donors and what this will mean for the future of giving.
view -
Speed to Second Gift: The Metric That Will Make Your Retention Soar!
Event Recaps February 18, 2021Speakers from ASPCA, Epsilon, and K2D Strategies discussed how nonprofit organizations can acquire and inspire loyal donors.
view -
The Six Essentials of Rapidly Growing Nonprofits
Event Recaps February 18, 2021Nonprofit fundraising expert Douglas Shaw gave a summary of six traits that all rapidly growing nonprofit organizations have in common.
view -
Unmasking the Implications of Pandemic Fundraising Creative
Event Recaps February 18, 2021Giving Sciences-One & All examined donors’ relative preferences for the appearance of masked and unmasked subjects in creative materials.
view -
A Pandemic Pivot for Earth Day
Event Recaps February 17, 2021EARTHDAY.ORG explained how it adjusted its plans for the celebration of the fiftieth Earth Day in response to COVID-19.
view -
ANA NONPROFIT AWARDS AND RECOGNITION
Event Recaps February 17, 2021Join us as we recognize our outstanding Corporate Partners and celebrate the 2021 Rising Leader Award recipient Summer Gill and 2021 Max Hart Nonprofit Achievement Award recipient Angie Moore.
view -
AUDIENCE FIRST: RECALIBRATING YOUR FUNDRAISING PROGRAM TO MEET THE MOMENT
Event Recaps February 17, 2021The speakers will highlight the importance of audience research, cohesive data strategy, integrated media planning, and technology infrastructure, all in the context of a shared vision and goals. Could there be a better example than the lived experiences of Feeding America’s team over the past year?
view -
COFFEE WITH SIMIOCLOUD: DEATH TO BUCKETS!
Event Recaps February 17, 2021Moore's Chief Data Officer Doug Kaczmarek will outline the issues, illustrate the theory, and show you the path forward.
view -
Eight Insights into Donor Behavior for 2021 and Beyond
Event Recaps February 17, 2021Eric Johnson from TrueSense shared eight important findings, insights, and takeaways from new research to help guide your organization's fundraising and donor engagement strategies in 2021 and beyond.
view -
Expanding Authentically into Diverse Audiences
Event Recaps February 17, 2021GirlTrek and Anne Lewis Strategies discussed how GirlTrek quadrupled the organization's audience of Black women dedicated to self-care and daily walking in less than a year.
view -
IT’S NOT YOU, IT’S COVID: WHAT EVERY ORG CAN LEARN FROM 2020
Event Recaps February 17, 2021Join a panel of fundraisers from the American Red Cross, Make-A-Wish Foundation, and Greater Boston Food Bank for comparison of how nonprofits adjusted their approach during the pandemic, and how you can apply what they learned to future emergency fundraising efforts of your own.
view -
The New Face of Face-to-Face Fundraising
Event Recaps February 17, 2021A panel of veterans of the nonprofit sector examined how some organizations are adapting their canvassing techniques to COVID-19 conditions.
view -
Turning Negative Feedback into a Positive Donor Experience
Event Recaps February 17, 2021In this session, Merkle discussed the importance of using negative feedback as an opportunity to build better relationships with donors.
view -
Using the Power of Food to Heal Communities and Strengthen Economies: World Central Kitchen’s Resilience Programs
Event Recaps February 17, 2021The World Central Kitchen shares how it helps rebuild local economies devastated by disaster by leveraging the local food infrastructure to serve meals to people in need.
view