Event Recaps
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How Influencers Helped New York City Fight COVID-19
Event Recaps May 26, 2021NYC Health + Hospitals described how it leaned on influencers to launch a public awareness campaign encouraging New Yorkers to get tested for COVID-19.
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Influencer Contract Must-Haves
Event Recaps May 26, 2021The law firm Frankfurt Kurnit Klein & Selz offered guidance for creating influencer contracts.
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Leveraging TikTok Influencers to Generate Massive Virality
Event Recaps May 26, 2021DSW and Movers+Shakers explored best practices when working with TikTok influencers.
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Maximizing Relationships with Influencers to Drive Relevance
Event Recaps May 26, 2021OREO described the broad net it casts with its influencer program, working with social media personalities, but also global celebrities, cause advocates, and superfans.
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Olay’s Transformation: The Influencer Effect
Event Recaps May 26, 2021Eric Gruen, VP of North America for Olay, discussed Olay’s influencer strategy, as well as how Olay is using STEM role models to increase the number of women in STEM careers by 2030.
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Tecate: Redefining What It Means to Be Unapologetically Mexican-American
Event Recaps May 26, 2021Learn how the iconic Mexican beer brand, Tecate, was repositioned to appeal to the new generation of Mexican Americans.
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The Bottom-Line Value of Diverse and Inclusive Influencer Marketing
Event Recaps May 26, 2021Sinead Norenius-Raniere, VP of influencer marketing and paid social at Valassis, discussed how to use influencers of all backgrounds to reach audiences of all backgrounds.
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Which Data Points Most Move the Needle on Influencer Campaigns?
Event Recaps May 26, 2021Kelsey Formost, Director of Content Strategy at leading Influencer Marketing platform Tagger Media, talks through the five data points that move the needle most when it comes to influencer marketing: what they are and where to find them, plus how to measure (and repeat!) campaign success.
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A Match Made on TikTok: Tips for Collaborating with Creator-Influencers
Event Recaps May 25, 2021A panel of TikTok creators offered tips to brands for working with influencers on TikTok.
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Calling All Classics: How Authenticity Influences Crocs' Ambassador Strategy and Drives Results
Event Recaps May 25, 2021SVP and CMO Heidi Cooley discusses how Crocs has evolved its influencer marketing journey, unlocking strategic relationships to tell meaningful stories and drive business results.
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From Attention to Intention: Building More Trust and Credible Connections with the Help of Technology
Event Recaps May 25, 2021Speakers from Procter & Gamble and influencer marketing platform Koalifyed shared tips for elevating and strengthening relationships across all stakeholders to drive more intention and outcomes from influencer marketing.
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How Sephora Influences Beauty with #SephoraSquad
Event Recaps May 25, 2021In this session, Sephora’s VP of Content Strategy shares how Sephora initially approached #SephoraSquad influencer selection and evolutions to the selection process since the program’s inception to ensure Sephora’s diverse client base continues to be represented and celebrated.
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How the Nation’s Largest Lender Won the Super Bowl
Event Recaps May 25, 2021The CMO of Rocket Mortgage, Casey Hurbis, discussed how Rocket created two Super Bowl commercials and landed the top two rankings on USA Today’s Ad Meter.
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Lexus Influencers Engage Young and Authentic Customers
Event Recaps May 25, 2021Lexus detailed the integral role social influencers played in the launch of its 2021 Lexus IS campaign.
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LG Makes Laundry Day Fun Again with Influencers in "Baby, I Got Your Laundry"
Event Recaps May 25, 2021LG discussed a campaign that capitalized on TV and social media influencers to promote its WashTower.
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Using Storytelling and Talent Partnerships to Create Socially Effective Content
Event Recaps May 25, 2021The meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels.
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ABM Technology: Invest, or Work with What You Have?
Event Recaps May 20, 2021With synchronous marketing, marketers today are managing more touchpoints, larger audiences, bigger buying committees, and more channels to drive conversations with target accounts.
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On Best Behavior – How the Demands on Client-Agency Teams are Changing
Event Recaps May 20, 2021Drawing on more than 23,000 client-agency relationship evaluations over the past 20 years, Aprais will reveal some important shifts observed in the top and bottom performers. Changes have been seen both in the functional aspects of each team role, as well as in the increasingly important behaviors, common to all job functions. But what are these changes? Aprais will discuss the changes in the following points: • The characteristics of good client-agency performance: How have they changed in the past decade? • The human factor: Seven behaviors that distinguish the best from the worst client-agency relationships • Coping with COVID: What data reveals about team behavior during lockdown
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Verizon's Responsible Action Plan
Event Recaps May 20, 2021In this session, Denis Budniewski, Director, Agency Effectiveness at Verizon, will share Verizon's new responsible marketing action plan that builds off the company's long-term commitment to Diversity, Equity and Inclusion (DE&I). The plan, driven by Verizon and its agency partners, IPG, Publicis and WPP, is a result of ongoing efforts to address DE&I in the marketing industry with tangible actions that drive lasting impact at scale.
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Pizza Hut: Reviving an Icon
Event Recaps May 17, 2021Learn how embracing the past without merely reliving it has helped Pizza Hut revive interest and drive business throughout the turbulence of the past 18 months.
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