Event Recaps
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How AutoNation Uses Data for a More Relevant and Optimized Customer Journey
Event Recaps June 18, 2021Learn how the AutoNation marketing ecosystem leverages 1st, 2nd, and 3rd party data to personalize and deliver an optimized customer experience across an omnichannel media environment.
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The ANA Programmatic RFP
Event Recaps June 18, 2021The ANA has issued an RFP for a comprehensive study of the programmatic media buying ecosystem. The focus of the RFP is to identify ways to help advertisers eliminate waste. Speakers in this session discussed the rationale behind the RFP, what we’re doing, and what we expect to learn.
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The Three Big Hairy Challenges Facing Marketers in a COVID-Impacted Digital World
Event Recaps June 18, 2021eMarketer co-founder Geoff Ramsey discussed the three challenges facing marketers in a COVID-impacted digital world.
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Advertising as a Service to the Consumer
Event Recaps June 17, 2021Shenan Reed of L’Oréal discussed how marketers can reach customers more effectively through advertising.
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Coffee with Kroger: Media KPIs in Action — How Unilever Used Retail Media to Drive Real Business Outcomes
Event Recaps June 17, 2021With unique challenges for brands in 2020, discover how Unilever used Kroger’s first-party data and advanced targeting capabilities to identify the most relevant audience and align tactics to meaningful KPIs.
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Connected TV (CTV)
Event Recaps June 17, 2021In this session, learn about key issues in CTV including making sense of a complicated landscape, optimizing creative, and measurement.
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Creating AI-Driven Member Benefits to Enhance Member Experience
Event Recaps June 17, 2021Recognizing that the world of online product reviews is rife with bias and blurbs that don’t cater to consumers’ specific needs, Consumer Reports designed an AI-powered product recommendation model that can take plain language requests submitted by users and deliver detailed, individualized product ranking reports.
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Four Critical Ingredients for the Post-Cookie World
Event Recaps June 17, 2021Learn why the future of addressability will require both marketers and publishers to build new connections and maintain unique integrations across authenticated and non-authenticated traffic.
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Future-Proofing Your Brand: Scenario Planning for Success
Event Recaps June 17, 2021This year has marked a shift for many brands from a focus on short-term survival to long-term, sustained growth. Business leaders need the right tools in their strategic toolkit, and that starts with a holistic view of measurement to understand what is working, why, and how.
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How Nonprofits Used Their Pandemic Response to Acquire New Donors
Event Recaps June 17, 2021Portland Rescue Mission, St. Mary’s Food Bank, and The Salvation Army shared how they used their pandemic response to acquire new donors.
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How Virtual Meetings Changed Agency Relations
Event Recaps June 17, 2021While cost is still important, unlike the mediapaloozas of the past (which focused on price and transparency) marketers are now seeking media transformation.
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Leading the Next Frontier of Media Disruption
Event Recaps June 17, 2021Marc Pritchard, Chairman of the ANA and P&G’s Chief Brand Officer, discussed the next frontier of disruption in the media supply chain. He shared P&G’s roadmap to make media experiences truly superior for consumers.
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Media KPIs That Matter
Event Recaps June 17, 2021Published in May 2021, the “Media KPIs That Matter” report shone a light on a disconnect between how marketers view KPIs and how they implement them. This session covered key takeaways from the report and offers action items in response to the findings.
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Retail and Purpose: Why Best Buy Believes Technology and Humanity Go Hand in Hand
Event Recaps June 17, 2021Best Buy discussed how it reconceived it brand purpose, dedicating itself to enriching lives through technology.
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The ANA Media Leadership Growth Council
Event Recaps June 17, 2021In this session, learn about the Media Leadership Growth Council agenda and priorities, the work being done, and how client-side media leaders can get involved with this important advertiser initiative.
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Video at the Speed of Performance
Event Recaps June 17, 2021Broadbeam Media shared how it uses automatic content recognition data to help its clients optimize their TV campaigns.
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Promoting the Holistic Health of Creative Production Partnerships
Event Recaps June 15, 2021The consultancy APR offered tips for developing a content creation framework and for promoting the holistic health of agency partnerships.
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Life at Your Pace
Event Recaps June 10, 2021In the summer of 2020, data was clear. People weren't traveling. Learn how the Williamsburg Tourism Council evolved its campaign strategy and maintained a steady market presence. Today, it's reaping the reward and seeing leisure bookings pace ahead of 2019, which was a strong year overall for travel.
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Winning in the World of Brand Inversion
Event Recaps June 10, 2021Learn how the transactional way consumers are now encountering and experiencing brands disrupts the traditional model and sequence of brand building, which presumes a process moving through stages of awareness, consideration, trial, purchase, and repeat.
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Getting Representation Right
Event Recaps June 9, 2021This session highlighted how Walmart ensures that their creative work is representative, inclusive, and culturally sensitive.
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