Event Recaps
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Perfect Pairs: Chip And Dip. Pen And Paper. Sales and Marketing. . .?
Event Recaps March 25, 2021In this session, we invite sales and marketing executives to explore how they see each other and discover ways to better align in order to meet the changing demands of B2B buyers.
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Time to Get Creative: Is Creative Advertising the Biggest Financial Opportunity in B2B Today?
Event Recaps March 25, 2021In this session, LinkedIn shares insights on the competitive edge that can be had by making a greater investment in producing creative campaigns.
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To Grow Brand Purpose, Make It Personal for Employees
Event Recaps March 25, 2021Frank Cooper, global CMO of BlackRock, the world's largest asset manager guiding individuals, financial professionals, and institutions in building better financial futures, discussed how he turned to the company's employees to build the brand's positioning through purpose.
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When A Bold Brand Campaign Meets A Bold Company Purpose: How The Bridge To Possible Is Helping Cisco Power An Inclusive Future
Event Recaps March 25, 2021Learn how The Hatch, Cisco’s in-house creative agency, is bringing these two narratives together through creative, engaging, emotional, and effective storytelling.
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You Can't Be a Visionary Brand If You Don't Have a Purpose
Event Recaps March 25, 2021Bloomberg Media discussed the importance of purpose for brand-building — particularly among an audience of business decision makers — through the lens of customer-centricity, as well as the key factors that tie vision, purpose, and trust together to underpin B2B performance.
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(Re)Imagining Workspaces Of The Future With JLL
Event Recaps March 24, 2021In this session, Jill Kouri, CMO – Americas at JLL, and Michael McLaren, CEO, Merkle B2B, will discuss the long-lasting implications the pandemic will have on commercial real estate, the role technology can play to increase efficiencies, and how CRE leaders can use a variety of innovative approaches to ensure that your workplace works for you.
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A New Framework For B2B Marketing
Event Recaps March 24, 2021Data, Technology and Measurement are the engines that will take marketers to the future. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models.
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Becoming a B2B Segment-of-One Marketer
Event Recaps March 24, 2021Get an inside look into how leaders are changing the way they operate to take personalization and AI-driven fast-cycle agility at scale.
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How Digital Out-of-Home Is Capitalizing on Intent Data
Event Recaps March 24, 2021Intel discussed the new frontiers in digital out of home marketing.
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How HP Is Fostering Marketing Career Growth to Drive Innovation
Event Recaps March 24, 2021Tara Agen, global head and VP of marketing planning operations and office of the CMO at HP, discussed HP Marketing's model for both B2B and B2C learning, development, and career growth. She shared simple steps that HP is currently delivering to future-proof skills needed to transform marketing.
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Partners In Purpose: How Having A Cause Is Central To Lenovo Acquiring + Keeping SMB Customers
Event Recaps March 24, 2021This session details how Lenovo and Cargo are building a sustainable, purpose-based marketing and sales program that touches all aspects of the SMB buyer journey and centers on authenticity and community.
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Reimagining Growth: A Model for B2B Brands to Move Forward
Event Recaps March 24, 2021Stein IAS offered marketers a model for growth that involved 7 “Growth Layers” and 28 “Growth Priorities.”
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So You Did A Rebrand. Now What?
Event Recaps March 24, 2021Let’s discuss how NI is making this happen through some of the highlights, gotcha's, and “oh crap” moments that the team have been through while answering the question, "so you did a re-brand, now what?"
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The Purpose - Profit Connection: How To Harness The Power Of Noble Purpose TO Drive Breakthrough Growth
Event Recaps March 24, 2021. As a marketer, you are the belief builder of your organization. Your ability to build belief is the difference between a purpose that lives in a brochure and a purpose that lives in the hearts of your teammates and customers.
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How to Elevate E-Commerce in Your Organization
Event Recaps March 18, 2021In this session, Simple Mills discussed how brands can connect with consumers in ways that drive sales and in-store traffic.
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Ben & Jerry's: Where Social Justice Is A Key Ingredient
Event Recaps March 17, 2021Chris Miller, head of global activism strategy at Ben & Jerry’s, will describe his unique role of blending social action into this iconic company's day-to-day operations and lessons learned along the way.
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How Harry’s Is Getting More Men Access to Mental Health Care
Event Recaps March 17, 2021A veteran of the business and nonprofit worlds, Maggie Hureau, Harry’s head of social impact, shared insights on how to combine cause and commerce.
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How Sustainability Drives Owens Corning’s Purpose
Event Recaps March 17, 2021Owens Corning discussed how sustainability guides its approach to business along with its stakeholder-facing aspiration to double the positive impact of its products, halve the negative impact of its operations, eliminate injuries, advance inclusion and diversity, and more.
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Stanley Black & Decker Is Built for Purpose — But Not the Way You Think
Event Recaps March 17, 2021For 177 years, Stanley Black & Decker has taken the role of the builders, protectors, caregivers, and those out on the front lines doing the hard work, day after day, to make the world a better place and keep society moving forward. But it was just four years ago when the company set out to excavate the "why" of the organization to empower its people, customers, and communities.
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