Event Recaps
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Clubhouse: Social Media's Hottest Club
Event Recaps April 9, 2021Clubhouse, an invitation-only audio-chat networking app available only on iOS, is taking social media by storm. Since its launch in April 2020, Clubhouse has amassed a $1 billion valuation (on no revenue) and more than 2 million weekly active users. In this session, R3's Co-Founder and Principal, Greg Paull, will share how Clubhouse has combined key social platform trends to create the app for the next generation. Greg will also discuss the growth potential for the app, what this means for marketers, and how it stacks up against competitors like TikTok, Snapchat and Instagram.
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Make Your Social Sweeter: Using Life Moments To Connect With Your Audience
Event Recaps April 9, 2021Reaching your audience is one thing but how does a marketer inspire? Connecting the dots between various audiences, your brand, and their daily lives, to have it all come together requires special social storytelling that touches on life moments. Maximizing these opportunities involves agency and brand partnerships that work cohesively together. In this session, hear from digital and social media experts, Jeff Pearson, and Splenda's Matt Thompson, as they speak to the strategies behind creating successful brand social development and execution to make your life a bit "sweeter".
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Cox Communications, Inc. How Employee Resource Groups (ERGs) Can Help Drive DE&I
Event Recaps April 7, 2021Implementing or elevating employee resource groups can boost diversity and inclusion in the workplace. Feedback from ERG members can help influence recruitment and retention, communications, the promotion and tenure process, mentorship programs and existing barriers to career development. In today's sessions, Cox Communications and Heineken will share the evolution of ERGs and their best practices.
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Heineken: How Employee Resource Groups (ERGs) Can Help Drive DE&I
Event Recaps April 7, 2021Implementing or elevating employee resource groups can boost diversity and inclusion in the workplace. Feedback from ERG members can help influence recruitment and retention, communications, the promotion and tenure process, mentorship programs and existing barriers to career development. In today's sessions, Cox Communications and Heineken will share the evolution of ERGs and their best practices.
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Establishing a Sustainable Commercial Production Program
Event Recaps April 6, 2021Anheuser-Busch discussed how it adopted a green approach to producing a Super Bowl ad campaign for TV.
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How Brands, Agencies, and Their Partners Can Green the Bid and Make Advertising Sustainable
Event Recaps April 6, 2021Representatives of the Green the Bid initiative described the organization’s work on behalf of sustainable production and what brands and agencies can do to support the effort.
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Beyond Purpose: Finding Your Marketing Model
Event Recaps April 1, 2021Colin Mitchell of the agency Pltfrmr explained the importance of having a clear view of how one’s brand communicates and behaves.
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DTCC's Brand Journey: From Industry “Secret” to Visible Leader of Market Transformation
Event Recaps April 1, 2021The financial services utility DTCC described its various rebranding efforts.
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Analytics and AI in Entertainment
Event Recaps March 30, 2021In this session, FOX Entertainment and Jumpcut Media discussed how entertainment marketers can leverage AI and analytics to guide campaigns and future productions.
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Applying AI to Marketing Creative Review
Event Recaps March 30, 2021Harvey Raymundo shares how Amex is developing Artificial Intelligence tools to improve the efficiency of its creative approval process, increase speed to market for marketing campaigns, and reduce the brand's reliance on highly manual review processes.
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Data Ethics and Artificial Intelligence
Event Recaps March 30, 2021Marketers have a responsibility to take a closer look at the role and importance of data ethics. While compliance describes what you must do, ethics is about what you should do. And that means being willing to look at biases in data and how those biases can unintentionally get built into systems.
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Social Listening and Customer Analytics
Event Recaps March 30, 2021Stephan Gans from PepsiCo and Jola Oliver from McDonald’s discussed how big brands used social listening to better understand their customers during the COVID-19 health crisis, and how they can continue to do so in the future.
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TRANSLATING ANALYTICS INTO BUSINESS RESULTS
Event Recaps March 30, 2021Navin Sharma, Chief Commercial Services Officer of Inspire Brands, will share how his team is creating a comprehensive data & analytics infrastructure that supports each of its iconic brands by strengthening relationships with guests and improving restaurant operations.
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Accelerated Digital Transformation
Event Recaps March 25, 2021In this session, Qualified, a conversational marketing company, shares its hybrid approach to serving consumers by leveraging AI, personalization, and human interaction.
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Are B2B and B2C Data Marketing Really that Different?
Event Recaps March 25, 2021In this session, MasterCard, HP, and Tradeswell explore the similarities between B2B and B2C marketing strategies.
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Creative Fails. Learn From My Past And Let's Talk About The Future.
Event Recaps March 25, 2021In this session, he shares his secrets to success - and some of the lessons learned along the way.
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Future-Forward B2B Marketing
Event Recaps March 25, 2021One year later, B2B buyers are telling us they are ready to “invest, re-evaluate and consolidate.” One year later, are you ready to anticipate what your buyer needs and expects most?
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Managing Digital, Content, And Social Agencies
Event Recaps March 25, 2021Building on our earlier discussion of balancing in-house agencies with external agencies, we'll take an in-depth look at best practices when it comes to managing your external agencies. In this session, we'll focus on the broader agency ecosystem and the bespoke strategies it requires, including an overview of how digital agency relationships have changed during the pandemic, setting up the right measurement and KPI structures, and motivating agencies for better outcomes.
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Member Discussion: In-House Agencies
Event Recaps March 25, 2021In-house agencies have taken over the advertising industry. In this discussion, we'll focus on the basics of a brand's in-house agency (e.g. structure, capabilities, billing, etc.) and then dive into how to balance your in-house agency with external agencies, including roles, scaling, mapping, and more! Come with your questions!
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