Event Recaps
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Navigating Social Impact Partnerships: Key Trends for 2024 and Beyond
Event Recaps August 20, 2024Speakers discussed the latest data from For Momentum's 2024 Social Impact Stats Compendium that nonprofits can leverage to develop powerful partnerships for maximizing social impact.
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One, Two, You Know What to Do (And Then Some)
Event Recaps August 20, 2024We are pushed to innovate, do more with less, and break the mold (and, by the way, no budget). The challenge is how to make good stuff stick and be sustainable. In this session, speakers explored how to make innovation practical and repeatable, sharing successful examples.
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Six Tips for Nonprofits in Pursuit of Growth
Event Recaps August 20, 2024During a session at an ANA One-Day Conference, RKD Group and the Atlanta Humane society offered tips to nonprofits looking to drive growth.
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What We've Learned: Insights from Industry Innovators
Event Recaps August 20, 2024During a session at the 2024 ANA Nonprofit Growth Summit, a panel of nonprofit industry leaders shared examples of times when innovation led to a successful campaign for the sustainer programs of their respective nonprofit organizations.
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Challenges Marketers Should Address with Cookie Deprecation and Strategies to Adapt
Event Recaps August 15, 2024Cookie deprecation puts a significant amount of media investment at risk as cookies and device IDs are in every aspect of the digital ecosystem. Shivani Srivastava discussed strategies to adapt to the loss of user behavior tracking that impacts insights, targeting, personalization, and more.
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Chat with Chemistry Cultural and the National Football League (NFL)
Event Recaps August 15, 2024As the NFL’s Latino marketing agency of record, Chemistry Cultura is setting trends and blazing new trails for the modern Latino sports fan — one that cheers for their hometown team as hard and loud as their home country team competing in the World Cup.
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Third Party Cookie Deprecation: Google’s Privacy Sandbox Solutions and the Future of Advertising
Event Recaps August 15, 2024As an official testing grantee in Google’s Privacy Sandbox initiative, AdRoll is leading the industry in preparing for and adapting to the privacy-forward future of advertising. In this discussion, speakers shared early insights from their testing experiences with Google and discussed predictions for what’s to come.
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7-Eleven’s Journey to Customer Obsession
Event Recaps August 14, 2024Gary Long from 7-Eleven discussed the company's transformative journey in leveraging customer data and analytics to drive business decisions and enhance customer experiences in the convenience store industry.
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A Recipe for Gen Z Engagement in the Digital Age
Event Recaps August 14, 2024PepsiCo's FLVR initiative demonstrates how a major brand can leverage social media and content marketing to engage generation Z consumers and transform its image from a snack company to a comprehensive food company.
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Engaging with Value and Delivering More of It
Event Recaps August 14, 2024Kelly McKay from The Krazy Coupon Lady shared research providing crucial insights into consumer shopping behaviors, promotional preferences, and effective strategies for brands to deliver value across generations in an era of rising prices and tightening budgets.
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Evolving Media Measurement for a Complex Landscape
Event Recaps August 14, 2024During a session at an ANA One-Day Conference, Toyota’s Ann Dragovits shared her organization’s approach to continuously improving media measurement and what other companies can learn from it.
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Holistic Growth Through Sound Measurements
Event Recaps August 14, 2024PepsiCo discussed key problems to solve, ranging from strategic, longer-term investment planning/allocation to specific short-term needs, highlighting associated measurement approaches and tools.
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Revolutionizing Marketing Measurement: The Power of Commercial Analytics
Event Recaps August 14, 2024Charlotte Carter from Galderma and Garrett from Analytic Partners presented their collaborative approach to implementing commercial analytics, demonstrating how this holistic measurement strategy provides a comprehensive view of business performance and drives more informed decision-making across the organization.
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Designing a Multi-Dimensional Creator Strategy
Event Recaps August 13, 2024Forrester principal analyst Kelsey Chickering discussed how to develop a multi-dimensional creator strategy to compete for attention in an increasingly creator-led world.
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How Planet Fitness' High School Summer Pass Connects with Today's Teens
Event Recaps August 13, 2024Summer often fails to live up to expectations for teens. Learn how Planet Fitness met teens where they are by showing up on the channels they spend their summers on, with enticing content that creates confidence to sign up for a one of a kind program: High School Summer Pass®, a free summer membership for teens.
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This Content Marketing Effort Took a Page from Comic Books
Event Recaps August 13, 2024Eaton created a comic book series that celebrated its audience of IT professionals as workplace heroes.
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How a Nearly 100-Year-Old Company Is Modernizing Their Experiential Model to Drive Business Growth
Event Recaps August 8, 2024Representatives from Caterpillar (Cat) and agency partner, Outerkind, discussed the brand’s updated approach to marketing, highlighting its focus on leveraging experiential to win over both long-time customers and new ones.
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How Unleashing Seattle’s Soul, Not Just Its Sights, Drove Brand Success
Event Recaps August 8, 2024Visit Seattle showcased its updated approach to marketing, touching upon how it has leveraged deep, authentic storytelling through unique and immersive media experiences to drive interest.
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From Regulations…to Revenue: Building Trust with Your Customers
Event Recaps August 7, 2024In this session, TrustArc's Val Ilchenko and Ian Runyon discussed the top legal and privacy trends of 2024 and explored challenges that have historically hindered organizations from the effective publishing of transparent regulatory and ethics policies, while maintaining brand integrity.
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Jones Lang Lasalle (JLL Creative): Optimizing Workflows to Increase Output and Decrease Timelines
Event Recaps August 7, 2024In this session, JLL goes behind the curtain with an exploration into the process of how the Property Marketing and Creative team tackles a branding project from start to finish. Discover the techniques that may already be within your team’s capacity to transform process today.
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