Event Recaps
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New ANA Report: Retail Media Networks — Optimism Tempered with Caution
Event Recaps August 28, 2024While the retail media space is healthy, with the number of platforms increasing, the ANA’s latest report reveals an unsettled marketplace filled with complex perspectives among marketers compared to previous years. In this session, dig into the stats and qualitative commentary from ANA members.
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Personalizing the Omnichannel Experience: The Sincerely, Food Story
Event Recaps August 28, 2024In this presentation, explore the customer data and insights, targeted product recommendations, location-based promotions, and personalized shopping experiences that culminated in Albertsons Companies’ successful "Sincerely, Food" campaign.
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Highlights of Media Studies Relevant to Advertisers
Event Recaps August 21, 2024In this session, Hadassa Gerber from TVB highlighted several TVB studies that each look to address and understand issues that are important to the advertising industry.
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How AI Will Forever Change Agency Compensation Models
Event Recaps August 20, 2024Now that AI is here, and here to stay, what impact will it have on agency compensation? From Aaron Kwittken’s perspective, CEO of the Comms Tech Unit at Stagwell Marketing Cloud, agencies will be able to make the switch to value-based billing as opposed to time-based billing.
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Lessons from the Shark Tank: For-Profit Strategies for Nonprofit Growth
Event Recaps August 20, 2024In this presentation, hear how the nonprofit Georgia Aquarium has learned to compete in the for-profit world of tourism while remaining committed to its research, conservation, and education goals.
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McDonald’s: Making the Switch from Direct to Indirect
Event Recaps August 20, 2024The more things change, the more they stay the same. That was Nicoletta Stefou’s experience at McDonald’s as she transitioned from direct to indirect sourcing. She offered best practices for starting your indirect sourcing chapter on a high note.
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Navigating Social Impact Partnerships: Key Trends for 2024 and Beyond
Event Recaps August 20, 2024Speakers discussed the latest data from For Momentum's 2024 Social Impact Stats Compendium that nonprofits can leverage to develop powerful partnerships for maximizing social impact.
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One, Two, You Know What to Do (And Then Some)
Event Recaps August 20, 2024We are pushed to innovate, do more with less, and break the mold (and, by the way, no budget). The challenge is how to make good stuff stick and be sustainable. In this session, speakers explored how to make innovation practical and repeatable, sharing successful examples.
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Six Tips for Nonprofits in Pursuit of Growth
Event Recaps August 20, 2024During a session at an ANA One-Day Conference, RKD Group and the Atlanta Humane society offered tips to nonprofits looking to drive growth.
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What We've Learned: Insights from Industry Innovators
Event Recaps August 20, 2024During a session at the 2024 ANA Nonprofit Growth Summit, a panel of nonprofit industry leaders shared examples of times when innovation led to a successful campaign for the sustainer programs of their respective nonprofit organizations.
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Challenges Marketers Should Address with Cookie Deprecation and Strategies to Adapt
Event Recaps August 15, 2024Cookie deprecation puts a significant amount of media investment at risk as cookies and device IDs are in every aspect of the digital ecosystem. Shivani Srivastava discussed strategies to adapt to the loss of user behavior tracking that impacts insights, targeting, personalization, and more.
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Chat with Chemistry Cultural and the National Football League (NFL)
Event Recaps August 15, 2024As the NFL’s Latino marketing agency of record, Chemistry Cultura is setting trends and blazing new trails for the modern Latino sports fan — one that cheers for their hometown team as hard and loud as their home country team competing in the World Cup.
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Third Party Cookie Deprecation: Google’s Privacy Sandbox Solutions and the Future of Advertising
Event Recaps August 15, 2024As an official testing grantee in Google’s Privacy Sandbox initiative, AdRoll is leading the industry in preparing for and adapting to the privacy-forward future of advertising. In this discussion, speakers shared early insights from their testing experiences with Google and discussed predictions for what’s to come.
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7-Eleven’s Journey to Customer Obsession
Event Recaps August 14, 2024Gary Long from 7-Eleven discussed the company's transformative journey in leveraging customer data and analytics to drive business decisions and enhance customer experiences in the convenience store industry.
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A Recipe for Gen Z Engagement in the Digital Age
Event Recaps August 14, 2024PepsiCo's FLVR initiative demonstrates how a major brand can leverage social media and content marketing to engage generation Z consumers and transform its image from a snack company to a comprehensive food company.
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Engaging with Value and Delivering More of It
Event Recaps August 14, 2024Kelly McKay from The Krazy Coupon Lady shared research providing crucial insights into consumer shopping behaviors, promotional preferences, and effective strategies for brands to deliver value across generations in an era of rising prices and tightening budgets.
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Evolving Media Measurement for a Complex Landscape
Event Recaps August 14, 2024During a session at an ANA One-Day Conference, Toyota’s Ann Dragovits shared her organization’s approach to continuously improving media measurement and what other companies can learn from it.
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Holistic Growth Through Sound Measurements
Event Recaps August 14, 2024PepsiCo discussed key problems to solve, ranging from strategic, longer-term investment planning/allocation to specific short-term needs, highlighting associated measurement approaches and tools.
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Revolutionizing Marketing Measurement: The Power of Commercial Analytics
Event Recaps August 14, 2024Charlotte Carter from Galderma and Garrett from Analytic Partners presented their collaborative approach to implementing commercial analytics, demonstrating how this holistic measurement strategy provides a comprehensive view of business performance and drives more informed decision-making across the organization.
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Designing a Multi-Dimensional Creator Strategy
Event Recaps August 13, 2024Forrester principal analyst Kelsey Chickering discussed how to develop a multi-dimensional creator strategy to compete for attention in an increasingly creator-led world.
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