Agile Measurement: How to Measure Metrics That Matter the Most | Event Recaps | All MKC Content | ANA

Agile Measurement: How to Measure Metrics That Matter the Most

Hear how Clorox is developing an agile measurement framework to analyze the most important performance metrics with speed and agility, modernizing their data infrastructure, and building a suite of tools to meet the measurement needs in order to relentlessly optimize their marketing efforts.