Event Recaps
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Calling All Classics: How Authenticity Influences Crocs' Ambassador Strategy and Drives Results
Event Recaps May 25, 2021SVP and CMO Heidi Cooley discusses how Crocs has evolved its influencer marketing journey, unlocking strategic relationships to tell meaningful stories and drive business results.
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From Attention to Intention: Building More Trust and Credible Connections with the Help of Technology
Event Recaps May 25, 2021Speakers from Procter & Gamble and influencer marketing platform Koalifyed shared tips for elevating and strengthening relationships across all stakeholders to drive more intention and outcomes from influencer marketing.
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How Sephora Influences Beauty with #SephoraSquad
Event Recaps May 25, 2021In this session, Sephora’s VP of Content Strategy shares how Sephora initially approached #SephoraSquad influencer selection and evolutions to the selection process since the program’s inception to ensure Sephora’s diverse client base continues to be represented and celebrated.
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How the Nation’s Largest Lender Won the Super Bowl
Event Recaps May 25, 2021The CMO of Rocket Mortgage, Casey Hurbis, discussed how Rocket created two Super Bowl commercials and landed the top two rankings on USA Today’s Ad Meter.
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Lexus Influencers Engage Young and Authentic Customers
Event Recaps May 25, 2021Lexus detailed the integral role social influencers played in the launch of its 2021 Lexus IS campaign.
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LG Makes Laundry Day Fun Again with Influencers in "Baby, I Got Your Laundry"
Event Recaps May 25, 2021LG discussed a campaign that capitalized on TV and social media influencers to promote its WashTower.
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Using Storytelling and Talent Partnerships to Create Socially Effective Content
Event Recaps May 25, 2021The meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels.
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ABM Technology: Invest, or Work with What You Have?
Event Recaps May 20, 2021With synchronous marketing, marketers today are managing more touchpoints, larger audiences, bigger buying committees, and more channels to drive conversations with target accounts.
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On Best Behavior – How the Demands on Client-Agency Teams are Changing
Event Recaps May 20, 2021Drawing on more than 23,000 client-agency relationship evaluations over the past 20 years, Aprais will reveal some important shifts observed in the top and bottom performers. Changes have been seen both in the functional aspects of each team role, as well as in the increasingly important behaviors, common to all job functions. But what are these changes? Aprais will discuss the changes in the following points: • The characteristics of good client-agency performance: How have they changed in the past decade? • The human factor: Seven behaviors that distinguish the best from the worst client-agency relationships • Coping with COVID: What data reveals about team behavior during lockdown
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Verizon's Responsible Action Plan
Event Recaps May 20, 2021In this session, Denis Budniewski, Director, Agency Effectiveness at Verizon, will share Verizon's new responsible marketing action plan that builds off the company's long-term commitment to Diversity, Equity and Inclusion (DE&I). The plan, driven by Verizon and its agency partners, IPG, Publicis and WPP, is a result of ongoing efforts to address DE&I in the marketing industry with tangible actions that drive lasting impact at scale.
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Pizza Hut: Reviving an Icon
Event Recaps May 17, 2021Learn how embracing the past without merely reliving it has helped Pizza Hut revive interest and drive business throughout the turbulence of the past 18 months.
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100 Years of Loyalty
Event Recaps May 14, 2021Speakers from White Castle shared how the brand’s loyalty program Craver Nation came to be, how White Castle engages with the program’s members, and the challenges they've overcome along the way.
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Innovation Through Creativity, Technology, and Data
Event Recaps May 14, 2021Ivonne Kinser, head of digital marketing and e-commerce at Avocados From Mexico (AFM), explained how AFM brings together creativity, technology, and data to deliver personalized engagement for its consumers.
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Be Like Water: Transforming to In-House
Event Recaps May 13, 2021In this session, Jarrod Jordan discusses the critical ground work of transformation to in-house and the agility necessary to compete against rising newcomers and the big dogs that dominate the industry.
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Don’t Go It Alone! Data Collaboration Is the Key to Successful Digital Marketing
Event Recaps May 13, 2021Experts from Winterberry Group and Wiland discussed the highly successful digital marketing programs of Wiland client Smithsonian Associates and how data collaboration has fueled the organization’s growth, even in the most challenging of times.
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From "Brand Police" to Strategic Advisers
Event Recaps May 13, 2021PwC’s Mark Mullings tracked the evolution of the PwC brand through its history and discussed how its in-house creative team managed to change perceptions and restore pride in the brand.
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Future-Proof Your Customer Data for a Post-Cookie World
Event Recaps May 13, 2021For years, cookies have empowered brands and agencies with critical behavioral insights on consumers. But when the cookie crumbles in January 2022, what does that mean for your ability to understand and reach your target audience?
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How to Stay Relevant: In-House Lessons Learned in Five Years
Event Recaps May 13, 2021The PGA shared tips for creating an in-house agency.
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In-House Doesn't Define You, Your Culture Does: Three Keys to Evolving Beyond the Stigma
Event Recaps May 13, 2021David Angelo, founder and creative chairman of David&Goliath, shares how to keep your agency brand thriving, relevant, and dynamic when in-house.
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Norton LifeLock "Keep Prying Eyes Out" — A 2021 ECHO Entry Highlight
Event Recaps May 13, 2021Leveraging consumer insights, Norton LifeLock knows the need for digital privacy is of utmost importance. Hear how the brand successfully used this insight as the catalyst for positioning Norton 360 as a privacy solution and foundation for a multichannel campaign messaging strategy that resonated globally.
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