Event Recaps
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Diversity and Inclusion in Marketing
Event Recaps May 5, 2021HP’s Daryl Butler offered advice for promoting diversity, equity, and inclusion.
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Interactive Emails and Zero-Party Data
Event Recaps May 5, 2021Tim Thies from RRD discussed how email marketers can take advantage of zero-party data while also using interactive emails to deliver outstanding customer experiences.
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Level Up Your Email Copy and Design
Event Recaps May 5, 2021Go beyond the basics and level up your email marketing campaigns to engage, re-engage, or reach new customers. Learn to make sure your design and content can capture attention and still deliver your message with power and flair.
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One Year Later: Humana Case Study
Event Recaps May 5, 2021Humana understands that inclusion enables a meaningful work environment where diverse individuals feel welcome. Tony Suarez, Senior EDI Strategy Advancement at Humana, provided an update on their EDI work plan, their journey and the learnings.
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Personalization Strategies in the Age of Creativity
Event Recaps May 5, 2021Office Depot's Tom Griffin recently dug into how the company brought its in-store experience directly to customers' email boxes, which in turn drove increased e-commerce sales, developed deeper one-to-one connections, and made the organization’s marketing more relevant and resonant than ever before.
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Saying Goodbye to Data Friction
Event Recaps May 5, 2021Will Devlin, VP of marketing at MessageGears, discussed the evolution of the modern marketer and why removing data friction must be the number one priority to enable success in 2021 and beyond.
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So, You’re Blocked? How to Recover and Be a Better Sender
Event Recaps May 5, 2021A panel of representatives from block list providers offered advice for how to avoid having emails blocked and how to respond once your company has been put on a block list.
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The Growth Of Supplier Diversity
Event Recaps May 5, 2021The importance of supplier diversity for marketing and advertising has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. Procurement has a significant role in managing supplier diversity for many organizations. This session will share survey results including: the specific diverse segments marketers are supporting; metrics used to assess progress; benefits; and challenges. We’ll discuss ways companies can enhance their existing supplier diversity initiatives as well as ideas to help companies launch new programs.
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What’s New with Data Privacy?
Event Recaps May 5, 2021In this session the ANA provided an overview of key policy trends affecting companies overseas due to new laws and regulations restricting data transfer.
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Building Diverse Teams
Event Recaps April 28, 2021Studies show that diverse teams are more innovative, have higher collective intelligence, and are better at making decisions and solving problems. In this session, attendees will learn research-based strategies for successfully developing diverse and inclusive legal teams.
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I Don't Know Much, but I Know I Need a Contract: In-Housing Media
Event Recaps April 28, 2021In-housing is everywhere in marketing land. Marketers are “in-housing” creative and media and everything else in between. In this session, hear some practical tips for legal teams to make sure the right questions get asked before the contract gets negotiated.
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Level Up! Navigating Legal Issues in Esports and Gaming Marketing
Event Recaps April 28, 2021This panel will focus on legal watchouts and common issues in esports and video game sponsorships/partnerships and related value-add opportunities and present best practices for negotiating the esports and game integration deals.
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Partnership for Responsible Addressable Media — An Industry Update
Event Recaps April 28, 2021In this session, the ANA's Group Executive Vice President and Executive Director of the Partnership for Responsible Addressable Media (PRAM), Bill Tucker, and Venable LLP’s Chairman, Stu Ingis, will share the latest from PRAM; including current privacy principles developed by the PRAM legal working group.
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The Latest from DC and the States
Event Recaps April 28, 2021ANA's Dan Jaffe will discuss what's currently happening with the issues of federal privacy legislation and ad taxes — and in other areas impacting the advertising industry as well.
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Backyard Dive Bar Turned Data Capture Opportunity
Event Recaps April 27, 2021Miller High Life launched a contest during the COVID-19 pandemic and used it as an opportunity to grow its first-party consumer database.
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How Scotts Miracle-Gro Used Their First-Ever Superbowl Commercial to Kick off the Spring Season Like Never Before
Event Recaps April 27, 2021In short, Scotts Miracle-Gro used the Super Bowl to kick off the 2021 lawn and garden season, reminding everyone how much they took advantage of their outdoor space in 2020.
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In-House: Where Creativity Can Thrive, Even in Lockdown
Event Recaps April 27, 2021Teresa Sausville from Nestlé Purina discussed how to bring creative thinking in-house and keep minds connected and inspired, even while working from home during the COVID-19 pandemic.
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Mobile Gaming: An Unmissable Opportunity to Engage Your Audience in 2021
Event Recaps April 27, 2021Join this session hosted by Meagan Ralston from Twitter's MoPub Advertisers & Agencies team and speakers Amir Hemmat, Senior Manager, Programmatic at UM Worldwide and Chris Akhavan, SVP at Glu Mobile, for insights on why in-app gaming is an advertising channel that advertisers can’t ignore in 2021.
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Novo Nordisk Inc.'s Studio Agency Model
Event Recaps April 27, 2021Novo Nordisk explained how it achieved savings and other benefits by shifting some of its agency work to external studios.
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Why Gamers Love Mountain Dew
Event Recaps April 27, 2021Nicole Portwood, VP of marketing at Mountain Dew, dove into Mountain Dew Game Fuel's creation, the new e-shop, and PepsiCo's strategies for success with the gaming audience.
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