Event Recaps
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How a Former Chef Masters the Complex Art of Simplicity in Marketing
Event Recaps July 22, 2021Neil Siddons, CMO at GE Additive, offered advice to marketers that covered such topics as how to hire and the value of a willingness to pivot.
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How a Software Firm Tapped into Emotion to Reshape B2B Marketing
Event Recaps July 22, 2021Ping Identity shared how B2B companies can connect with audiences on an emotional level by using influencer marketing.
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How B2B Brands Grow
Event Recaps July 22, 2021Peter Weinberg of LinkedIn’s B2B Institute explained the concept of “Mental Availability” and how brands can capitalize on its implications to grow.
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Marketing to Small Businesses in a Post-Pandemic World
Event Recaps July 22, 2021The mindsets, needs, and behaviors of small and mid-sized businesses have drastically shifted during the pandemic. Inc. Media’s Richard Russey and Cargo’s Dan Gliatta shared five key insights related to these shifts, as well as actions a B2B brand can take to respond to each shift.
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Pushing Creative Boundaries and Building Richer Experiences for Customers
Event Recaps July 22, 2021NI CMO Ana Villegas shared highlights from her brand’s ongoing marketing transformation efforts, covering business and marketing obstacles that arose during the transformation and how her team forged stronger partnerships with key stakeholders and outside partners to align on pushing creative boundaries.
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Creating a Better World Through Powerful Storytelling
Event Recaps July 21, 2021How do you tell a story that’s never been told before? When Shift4 Payments tapped Known to help develop the branding and comprehensive marketing for Inspiration4, the first all-civilian mission to space, a historic moment unfolded.
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Debunking Connected TV Measurement Myths
Event Recaps July 21, 2021Innovid shared findings from a study on CTV that it conducted in partnership with the ANA — findings that touched on topics such as CTV’s unique reach and issues with frequency.
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End of Term Supreme Court Recap
Event Recaps July 21, 2021There were a number of notable decisions released by the U.S. Supreme Court in its recently concluded term that will have an impact on the advertising industry going forward. Bob Corn-Revere recaps these cases — and more.
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eos’ Social State of Mind
Event Recaps July 21, 2021Soyoung Kang, CMO at eos, discussed why the brand depends on social media, and how a social-first mindset is shaping everything from eos’s insights approach to product innovation to creative strategy.
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How Social Commerce Is Transforming Retail
Event Recaps July 21, 2021In this session, Candice Bixler shares how Petco is driving monetizable innovation across social commerce platforms, and what social commerce looks like for your brand in 2021.
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Marketers' Influence on the Evolution of Supply Transparency
Event Recaps July 21, 2021In this session, Intel’s Jordan Kim and dentsu’s Mike Law highlight Intel’s evolution of buy-side technology ownership and how they are working together with their agency to drive a path forward, to fuse a people-based targeting strategy with seller transparency and media solutions.
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Mid-Year Government Relations Report
Event Recaps July 21, 2021ANA SVP of Government Relations Chris Oswald updates the legal world on digital ad tax proposals, where Congress stands on a federal standard for consumer privacy regulation, and what is in store for big tech as a new FTC commissioner is appointed.
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The Benefits of Paid Activation on Social Media
Event Recaps July 21, 2021Mastercard spoke about the importance of providing paid activation to support influencer posts on social media.
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The Digital Transformation of an Iconic Brand
Event Recaps July 21, 2021In this session, hear why Little Caesars evolved from creating content to creating conversations, and how that has had a significant impact on the business over the last 18 months.
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What Next?
Event Recaps July 21, 2021It has been over a quarter of a century since digital media and marketing began. Industry veteran Rishad Tobaccowala shares some ideas on where things are going next.
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Building a Framework for Transformational Creativity
Event Recaps July 20, 2021McCormick & Co.’s Alia Kemet shared a digital marketing framework used by her organization to ensure that its efforts are always poised for success by remaining flexible, capitalizing on online trends, and keeping consumer experiences at the center of everything they do.
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Digital Media Management: The Keys to Brand Growth
Event Recaps July 20, 2021CEO of the ANA, Bob Liodice, shares his thoughts on digitally focused media initiatives underway in the industry. He also shares what the ANA and advertisers are doing to embrace change, unlock pathways to growth, and shape the industry to the benefit of those who fund it, the advertisers.
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Guy Fieri and King’s Hawaiian Make Everything Taste Better
Event Recaps July 20, 2021Shocked to learn even its most loyal advocates weren’t aware that King’s Hawaiian sells things besides dinner rolls, the brand enlisted the help of celebrity chef Guy Fieri to launch a new campaign and introduce consumers to a side of King’s Hawaiian they hadn’t seen before.
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How Hyundai Approaches Influencer Campaigns
Event Recaps July 20, 2021Hyundai’s PR and marketing teams reviewed how they both approach influencer marketing, sharing the framework that ensures the two teams are always singing from the same sheet of music and some examples of how the brand has recently partnered with influencers.
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How to Create Shoppable Moments Everywhere
Event Recaps July 20, 2021With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this session, the team at Blue Chip shared some tips.
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