Event Recaps
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Building Local Brand Relevance as a Global Brand
Event Recaps August 11, 20213M explained how its work to provide N95 respirator masks to Canada during the pandemic increased its standing in the country and ultimately led to a significant boost in metrics such as purchase intent.
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Inspiring a New Generation of Outdoor Athletes
Event Recaps August 11, 2021Merrill shared how it built its brand through retail specific programs and products designed to meet the niche needs of everyone from hardcore hikers to people looking for comfortable shoes to take less adventurous walks.
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Redefining the Retail Experience
Event Recaps August 11, 2021The Retail Experience is constantly evolving to address changes in customer and business needs. McDonald's and The Marketing Store shared how leaning into consumer insights and behavior is helping them convert bold, brand-led ideas into transactions at retail.
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The Future of Influencer Marketing: Virtuals and the Metaverse
Event Recaps August 11, 2021This session, hosted by the head of the ANA’s influencer marketing practice, explored how different brands tap creator creativity across the major platforms and how they leverage different brand activation strategies from shoppable commerce and content to experiential and loyalty/rewards to drive growth.
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Three Secrets to Spark Brand Activation That Resonates
Event Recaps August 11, 2021Learn how the Resonate Ignite Platform(TM) delivers dynamic, deep, consumer privacy-safe data to fuel creativity and spark innovation through AI-driven consumer insight.
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Executing the Big Idea Through to the Point of Purchase
Event Recaps August 10, 2021Speakers from BrandMuscle and ECHO Inc. shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.
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Media Agency Partnerships in a New Age
Event Recaps August 10, 2021MediaSense offered advice for working with agencies in a reshaped media landscape.
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Serta: Innovation at Every Touchpoint
Event Recaps August 10, 2021Laura Brewick discussed how her team combined fun imagery and messaging with informative data points to educate consumers about how Serta’s new product line would address their top need and drive them to purchase.
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The Hershey Company’s Approach to Media Agency Pitching
Event Recaps August 10, 2021Hershey described the overhaul to its media team and the pitching process that it conducted to select a new media agency of record.
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How an Asian-American Agency Took a Stand Against Hate
Event Recaps August 4, 2021The agency IW Group shared the campaign that it undertook to combat anti-Asian hate during the pandemic.
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Inspired by Service
Event Recaps August 4, 2021Unilever explored the advantages of taking a human-centric approach to engaging consumers and leveraging services and programs to inspire people to take action against societal challenges. The company shared case studies of brands having a positive impact on consumers’ lives, independent of its products.
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Inspiring Girls to Create a Better Tomorrow
Event Recaps August 4, 2021Ideas and inspiration can come from anywhere. Susan Warner, VP of talent and community engagement at Mastercard and founder of Girls4Tech, spoke about how the company is committed to motivating young girls to build STEM skills that will help them become leaders of tomorrow.
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Life Is Good: Optimism Over Adversity
Event Recaps August 4, 2021Michelle Bender, director of social and content at Life is Good, shared some key lessons and insights her brand learned as it navigated social media during the pandemic, when many people felt anxiety and negativity, emotions that run counter to Life is Good’s ethos of optimism.
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Measuring Impact of the World's Most Important Inspirational Messages
Event Recaps August 4, 2021James Slezak and Al Torres, both from media metrics technology firm Swayable, explained how brands can ensure their inspirational messages are creating the desired impact on consumers, and how they can measure the change in brand perception.
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Time to Get Personal with Purpose
Event Recaps August 4, 2021Sarah Kauss, founder of and executive chairperson at S’well, joined Ad Age’s E.J. Schultz to discuss how her brand has been communicating purpose for more than a decade and how making sustainability personal through products, content, and partnerships can drive powerful change.
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Using Human Truths in Brand Building
Event Recaps August 4, 2021Pearle Vision’s Doug Zarkin explained how the company used the power of small but meaningful human truths to succeed in a hyper-promotional category.
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Accelerating the Good: How Kia Motors Amplifies Purpose and Drives Impact
Event Recaps August 3, 2021In this session, Kia Motors shared how it used the Superbowl to bring awareness to issues facing disadvantaged youth.
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Build a Bigger Table: Diversity and Marketing
Event Recaps August 3, 2021Erin Harris of the tequila brand Lobos 1707 discussed the importance of diversity in the marketing industry.
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Driving Business Growth by Seizing 2021's Best TV Video Innovation
Event Recaps August 3, 2021In this session, Sean Cunningham, CEO at VAB, explained how the convergence of demographic trends with marketplace realities has made an audience-first approach a lucrative opportunity for marketers in 2021 and beyond.
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Empathy at Scale
Event Recaps August 3, 2021Twitter helped Mondelēz bring personalized connections to life through the #EmpathyEngine — a first-to-market, custom solution designed to deliver personalized experiences between a brand and a consumer.
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