Event Recaps
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Creativity for Good: Activating a Brand Asset with Purpose
Event Recaps August 12, 2021Aflac described the process of creating My Special Aflac Duck, an interactive plush robot designed to comfort pediatric cancer patients.
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Crisis Shapes Character and Fuels Creativity: Lessons from Cannes Lions 2021
Event Recaps August 12, 2021Brad Alperin from ad agency dentsu shared key ideas gleaned from the 2021 Cannes Lions Festival of Creativity, new expectations for brands and agencies around authenticity and impact, and lessons learned from award-winning work to help brands drive growth.
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Empowering Creativity for All to Create Change
Event Recaps August 12, 2021Stacy Martinet, Adobe VP of marketing strategy and communications, shared Adobe's commitment to Creativity for All, the ways this is being brought to life through customers and the community, and why it's important for everyone to share their unique perspectives with the world.
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Heading out Again: A Brand’s Guide to Engaging and Activating Consumers in the New Normal
Event Recaps August 12, 2021Sarah O’Grady from Valassis, a marketing technology firm, explained how brands can reconnect with consumers based on research from parent company Vericast’s 2021 Consumer Intel Report.
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How Lego Maintains Creative Inspiration in a World of Digital Reinvention
Event Recaps August 12, 2021James Gregson, digital creative director at The LEGO Group, discussed where his creative inspiration comes from.
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Make it Funomenal
Event Recaps August 12, 2021Radio Flyer shared five key principles that can help brands design and build a “FUNomenal” organization.
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Small to Mid-Sized Company CMO Working Session
Event Recaps August 12, 2021At a recent CMO meeting, leaders in the industry discussed how to optimize workflow, productivity, hiring diverse talent, and maximizing media.
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Some Trends in Sponsorship
Event Recaps August 12, 2021Kore Software and Hookit shared insights on sponsorship marketing, including the state of brands’ measurement capabilities and performance-based sponsorships.
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Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand
Event Recaps August 12, 2021Karla Davis shared highlights from Ulta’s ongoing transformation, moving the brand from functional to emotional and purpose-driven. She talked about the brand’s approach to storytelling and creating experiences that highlight brand purpose in a meaningful way for consumers.
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Becoming Innovative and Creative with Experiential Activation in the Age of COVID
Event Recaps August 11, 2021Heineken’s Borja Manso Salinas discussed two innovative and creative marketing campaigns the brand implemented during the 2020 pandemic.
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Building a Heritage Brand Through Doing and Saying
Event Recaps August 11, 2021Fernando Herrera, vice president of marketing at Sun-Maid, shared the story of how its Board of Imagination came to life. The company had achieved 98 percent awareness, but still essentially had a relevancy opportunity.
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Building Local Brand Relevance as a Global Brand
Event Recaps August 11, 20213M explained how its work to provide N95 respirator masks to Canada during the pandemic increased its standing in the country and ultimately led to a significant boost in metrics such as purchase intent.
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Inspiring a New Generation of Outdoor Athletes
Event Recaps August 11, 2021Merrill shared how it built its brand through retail specific programs and products designed to meet the niche needs of everyone from hardcore hikers to people looking for comfortable shoes to take less adventurous walks.
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Redefining the Retail Experience
Event Recaps August 11, 2021The Retail Experience is constantly evolving to address changes in customer and business needs. McDonald's and The Marketing Store shared how leaning into consumer insights and behavior is helping them convert bold, brand-led ideas into transactions at retail.
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The Future of Influencer Marketing: Virtuals and the Metaverse
Event Recaps August 11, 2021This session, hosted by the head of the ANA’s influencer marketing practice, explored how different brands tap creator creativity across the major platforms and how they leverage different brand activation strategies from shoppable commerce and content to experiential and loyalty/rewards to drive growth.
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Three Secrets to Spark Brand Activation That Resonates
Event Recaps August 11, 2021Learn how the Resonate Ignite Platform(TM) delivers dynamic, deep, consumer privacy-safe data to fuel creativity and spark innovation through AI-driven consumer insight.
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Executing the Big Idea Through to the Point of Purchase
Event Recaps August 10, 2021Speakers from BrandMuscle and ECHO Inc. shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.
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Media Agency Partnerships in a New Age
Event Recaps August 10, 2021MediaSense offered advice for working with agencies in a reshaped media landscape.
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Serta: Innovation at Every Touchpoint
Event Recaps August 10, 2021Laura Brewick discussed how her team combined fun imagery and messaging with informative data points to educate consumers about how Serta’s new product line would address their top need and drive them to purchase.
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The Hershey Company’s Approach to Media Agency Pitching
Event Recaps August 10, 2021Hershey described the overhaul to its media team and the pitching process that it conducted to select a new media agency of record.
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