Event Recaps
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Loyalty Programs
Event Recaps November 16, 2021This session will discuss the laws that regulate loyalty programs, including consumer protection, sweepstakes, anti-money laundering, commercial co-ventures, privacy, antitrust, and even civil rights, as well as recent litigation and enforcement involving these popular and effective promotional programs.
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Major Sports Sponsorship Deals
Event Recaps November 16, 2021This session will cover issues around major sports sponsorship deals.
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Mobile Payments — Data Use, Obligations, Credit Card Authentication
Event Recaps November 16, 2021In this session, learn more about the legal issues surrounding mobile payments.
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Music Licensing: Session Presentation
Event Recaps November 16, 2021During this informative session we will explore a general overview of music licensing, new trends in music on-demand service models as well as the different types of music-related licenses available.
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Price and Advertising
Event Recaps November 16, 2021Legal experts covered pricing and sales advertising laws, outlining ongoing and emerging issues within the space, as well as some recent examples of cases related to price advertising laws. Topics included bait and switch pricing, hidden fees, the pink tax, and automatic subscription billing.
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The Advertising Lawyer and the Terrible, Horrible, No Good, Very Bad Year
Event Recaps November 16, 2021Alexander is back. As if a bad day wasn’t enough, what a year he’s been through. In this session, we’ll talk about key contractual clauses and other tips that helped our burnt-out advertising lawyer make it through a bad year and what he’s planning on relying on in the year to come.
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The Future State of Advertising: Ad Tech Developments and Privacy-Enhancing Technologies
Event Recaps November 16, 2021Loeb & Loeb LLP outlined some of the ways emerging ad technology can help brands and their legal teams remain compliant with new and sometimes inconsistent legal requirements, enhancing consumer privacy while still effectively targeting consumers with relevant ads.
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Walmart’s Focus on DEI in Production and Creative
Event Recaps November 16, 2021Marketers from Walmart outlined an internal roadmap Walmart designed to help achieve its DEI goals and discussed the brand’s recently established DEI creative review board, which provides feedback on production and creative for every single campaign the brand develops.
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“Natural” Advertising Claims: Lessons from Developments in Consumer Class Actions
Event Recaps November 15, 2021This breakout session will present an update on "natural" claim litigation in consumer class actions, with a focus on the ways in which courts and the plaintiffs' bar treat "natural" claims on personal care products and food and beverages differently.
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Basics of Advertising: A New Take on Substantiation, Disclosures, and Social Media
Event Recaps November 15, 2021Gonzalo Mon, partner at Kelley Drye & Warren LLP covered important principles of advertising law, including prerequisites to prove expressed and implied claims in branded ads, the type of proof required for these claims, and how to make disclosures.
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Basics of Promotion, Sweepstakes, Contests, and Gaming
Event Recaps November 15, 2021This session will provide an introduction to sweepstakes and skill contests and the key terms you will need to best understand the rest of the conference.
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Cause Marketing
Event Recaps November 15, 2021Learn the latest developments affecting cause marketing, including charitable sweepstakes, legislative initiatives for online fundraising platforms, and the convergence of cause marketing with sustainability and environmental social governance (ESG) programs.
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CBD, FDA, and Obstacles to Cannabis Marketing
Event Recaps November 15, 2021In this session, speakers will discuss topics such as: the legal difference between Hemp and Marijuana, the importance of Intended Use in marketing CBD/Hemp Products, selected state and federal regulatory roadblocks, and examples of compliance/enforcement actions in marketing of CBD.
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Consumer Reviews — Hotly Contested and Heavily Litigated
Event Recaps November 15, 2021This panel will look at emerging issues with regard to the use of consumer reviews, including the responsibilities of third-party review sites, key FTC concerns around advertiser’s use of reviews, including review moderation and typicality, and the FTC’s recent notice of penalty letters.
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COVID and Corporate Social Responsibility Changed Marketing and the Law: A Cross Disciplinary Review
Event Recaps November 15, 2021Many companies sharpened their marketing focus on doing good in 2020 and 2021 — from pandemic relief and support efforts, to social justice issues, to environmental concerns, and beyond. These efforts brought with them a host of legal concerns that had to be navigated by companies and their legal teams.
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Criminal Intent-Protecting Your Brand in the Digital Space
Event Recaps November 15, 2021While the rise in cybercrime may be alarming, there are several legal avenues available to companies to dismantle the criminal infrastructure hosting the fraudulent content. This panel will discuss those tools and provide practical tips to protecting your brand against the rise in cybercrime.
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Digital Accessibility — Opportunities and Challenges
Event Recaps November 15, 2021In this session, learn about navigating digital accessibility from regulatory, DEI, ESG, and competitive perspectives.
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Earned Media and Advertising: Legal Issues and Mitigation Strategies
Event Recaps November 15, 2021Margaret Esquenet from Finnegan, Henderson, Farabow, Garrett & Dunner, LLP explored other options for companies to get their message across beyond paid advertising or branding.
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Food Marketing Claims
Event Recaps November 15, 2021What is food? From meat to milk, and everything in between. The panelists will discuss the latest trends in food law marketing claims, litigation, and legislation.
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Gaming, Gambling, and Fantasy Sports
Event Recaps November 15, 2021This session will give a broad but detailed overview of the laws, rules, and regulations around gaming, gambling, and fantasy sports that will attempt to cut through the clutter and provide a structured thought process within which to advise clients conducting business in these areas.
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