Event Recaps
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Examples of Exceptional Donor Experiences in Direct Response
Event Recaps August 27, 2021Four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.
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How Defenders of Wildlife Incorporates CTV into a Robust Omnichannel Fundraising Strategy
Event Recaps August 27, 2021During the 2020 holiday season, Defenders of Wildlife tasked Data Axle's nonprofit team with creating a unique CTV campaign to raise brand awareness, engage prospective donors, and boost fundraising.
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Pave the Way for a Cookie-Less World
Event Recaps August 27, 2021After years of relying on third-party cookies for insights on consumer behaviors, the marketing and advertising industries are being forced to pivot. In this session, gain a better understanding of what the cookiepocolypse could mean for your organization's fundraising initiatives.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Event Recaps August 27, 2021In this session, get a brief update on the latest from Washington impacting your ability to raise funds — increasing postal rates and the current privacy debates at the federal and state levels.
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Revitalizing a Legacy Brand in an Increasingly Competitive Landscape
Event Recaps August 27, 2021Easterseals President and CEO Angela F. Williams has leveraged her years of leadership in the corporate and nonprofit sectors to re-energize the organization's brand through marketing and advocacy strategies designed to broaden equity, inclusion, and access for the one in four Americans living with disability today.
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Building Up Recurring Revenue You Can Count On
Event Recaps August 26, 2021The USO and its partner MissionWired described how it has cultivated a base of recurring donors.
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Connecting Across Cultures: Marketing Authentically to Diverse Donors
Event Recaps August 26, 2021Speakers from ALSAC/St. Jude Children’s Research Hospital, the AARP, and Kerux Group discussed how they developed their organizations' multicultural marketing and fundraising programs, using the best and most authentic campaigns to reach donors of diverse communities.
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Digital Transformation: Building a Program for the Road Ahead
Event Recaps August 26, 2021Speakers from Mothers Against Drunk Driving (MADD) and RKD Group examined how digital transformation is crucial for building a successful fundraising program for the years ahead.
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Fire Up Your Email Program: Automation, Strategy, Creative
Event Recaps August 26, 2021Central Park Conservancy shared the strategy behind revamping its email program, including its new approach to messaging and design, its deep dive on solving deliverability issues, and how it implemented marketing automation.
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Keynote Presentation: Our Common Goals Call for Collaboration Now
Event Recaps August 26, 2021The nonprofit sector is steeped in doing what's right. It must now contend with a corporate sector that has had to rethink their contributions to the world and are now prioritizing social purpose. It's time for collaboration across the divide.
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Raise Voices or Raise Funds? Integrating Advocacy into Your Direct Response
Event Recaps August 26, 2021Meals on Wheels shared its process for testing its direct mail program and how it used advocacy to drive results.
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Strategies and Tips to Keep Your Direct Mail Program Thriving
Event Recaps August 26, 2021Speakers from The International Fellowship of Christians and Jews, Feeding America, and Save the Children discussed how their organizations continue to invest in and adjust their direct mail program strategies.
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No Mo’ Silos! The Importance of Planning Holistically
Event Recaps August 25, 2021Speakers from Easterseals, Whitman-Walker Health, and Fuse Fundraising Group explained how to approach budget development of a nonprofit program in an integrated and holistic way.
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Up, Up, and Away!
Event Recaps August 25, 2021Speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.
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Utilizing Platforms to Engage Millennials in Your Mission
Event Recaps August 25, 2021In this session, learn about Shriners Hospitals for Children’s digital celebrity video series, which achieved tremendous success in donor engagement and revenue, specifically with a younger audience, by leveraging new channels like IGTV and YouTube Giving Fundraisers to generate excitement and interest.
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Vaccinated! … Now What?
Event Recaps August 25, 2021The ripple effects of COVID will continue to resonate across the nonprofit industry for years to come. A panel of experts discussed how they have evolved their messages to fit the emerging needs of the audiences they serve to continue to stay timely, relevant, and top-of-mind with their constituent base.
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Building a Brand Through Community
Event Recaps August 20, 2021David Berkowitz, founder of Serial Marketer, shared recommendations on bringing people together around shared interests, ideas, and needs.
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How This Brand Spoke to the LGBTQ+ Community
Event Recaps August 20, 2021John Frieda Haircare leaned into its brand purpose to celebrate Pride Month and leveraged retailer programs to help further amplify their partnership with GLSEN and voices in the LGBTQ+ community.
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Behind Cooper Tire's Hybrid In-House Strategy
Event Recaps August 19, 2021For years, Cooper Tire relied on its agency to own and manage media, from owning tech contracts to executing the buys. In this session, learn how a series of events inspired Cooper to re-evaluate their strategy in 2019 and bring a portion of media in house.
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Benchmarking Your Customer Experience Management Strategy
Event Recaps August 19, 2021John Follett, Co-Founder and Chief Customer Success Officer of Demand Metric, shared stories about how brands are delivering exceptional experiences and provided a diagnostic tool to help evaluate your customer experience management (CEM) capabilities across 11 key dimensions.
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