Event Recaps
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Aveeno Raises Visibility and Offers Solutions to the Underdiagnosis of Eczema in Black Skin
Event Recaps January 19, 2022Aveeno is on a mission to help people lead healthier lives. And this extends beyond the products they make. In 2021, the brand launched an initiative that focused on creating awareness of, education for, and access to solutions for eczema on Black skin.
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Mobile Advertising: Are You Losing Millions to Fraud?
Event Recaps December 16, 2021Uber explained how it uncovered evidence of ad fraud in a mobile campaign that it ran with ad networks.
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Nestlé’s Supplier Diversity Program
Event Recaps December 15, 2021Nestlé’s Jonathan Stine described the launch of an Employee Resource Group (ERG) and how it influenced the organization’s approach to supplier diversity.
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New Frontiers for Marketers and Agencies
Event Recaps December 15, 2021As we head into 2022, the agency R3 considered the ways marketers are changing, the ways they are approaching the task of making their marketing materials, and how agencies are reacting. R3 concluded by offering several action steps for marketers.
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How Brands Are Using Experiences to Drive a First-Party Data Strategy
Event Recaps December 14, 2021Daniel Yaffe shared at an ANA event how leading brands like Budweiser, Dick's Sporting Goods, and Nestlé are using data-driven experiences to build a complete customer profile while creating an enjoyable experience for the consumer.
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Marketing Across the Metaverse
Event Recaps December 14, 2021In this session, R3 looks at the evolution of the metaverse, marketer case studies, how marketers can leverage opportunities across the metaverse value chain, and best practices.
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Pinterest Predicts 2022: The Art and Science of Trendspotting
Event Recaps December 14, 2021People use Pinterest to plan for the future. Pinterest's Talia Parnass and Jenna Landi walked through predictions for 2022 and the details behind those claims.
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The Future of the Always-On Influencer in 2022
Event Recaps December 14, 2021Brandon Perlman, founder and CEO of influencer marketing at influencer agency Social Studies, discussed how the influencer marketing landscape has evolved and shared trends, predictions, and opportunities for 2022.
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YouTube Originals Present The Game Theory $1 Million Challenge for St. Jude
Event Recaps December 14, 2021St. Jude Children’s Hospital partnered with gaming YouTube channel, The Game Theorist, to create a livestream that raised over $3 million dollars.
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2021 and Beyond: Year in Review and What’s Next in Commerce
Event Recaps December 10, 2021Shopperations reviewed shifting conditions in the commerce marketing landscape that are making execution more difficult for marketers and provided some thoughts on how brands can best overcome these challenges, including providing a framework for undergoing a team-wide process of guided decentralization.
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Ferrara Case Study: Treating DE&I As the Critical Business Issue It Is
Event Recaps December 10, 2021In the last few years, Ferrara has grown exponentially, bringing three large companies, each with their own culture and operating practices, together under one roof. To succeed, Ferrara needed to treat DE&I as the critical business issue that it is.
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Kimberly-Clark Case Study: Leading with Inclusion to Drive Change Through the Marketing Ecosystem
Event Recaps December 10, 2021In this session, learn how the urgency of racial justice galvanized Kimberly-Clark to do more, move faster, and enable change both inside its walls and externally with consumers.
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Using Digital Tools to Solve In-Store Challenges
Event Recaps December 10, 2021Hello Bello shared how it partnered with shopping app Shopkick to help the typically direct-to-consumer brand address the rise of in-store shopping, drive product education and in-store engagement, and influence purchase behavior at Walmart, the brand’s primary retail partner.
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Creating Memorable Virtual Experiences
Event Recaps December 9, 2021In this presentation, learn how to differentiate your brand through innovative digital experiences and how to incorporate digital experiences into offline events to extend audience engagement past one interaction.
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Data and Insights: Earning, Owning, and Keeping Your Seat at the Table
Event Recaps December 9, 2021In this session, speakers from Netflix and the ANA shared principles and best practices to integrate Consumer Insights and Data Science to drive business outcomes using ALL of the knowledge that our organizations have at their disposal.
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How Walgreens Uses Measurement to Deliver Mass Personalization
Event Recaps December 9, 2021Walgreens shared how it transformed digitally to meet customers' needs and delivers a best-in-class omnichannel experience.
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Keeping Standards High
Event Recaps December 9, 2021In this session, the Media Rating Council (MRC) discussed the progress of their most recent standard regarding outcomes, attribution, and associated data quality.
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Myth Busting In-Game Advertising Measurement
Event Recaps December 9, 2021Frameplay, an intrinsic advertising platform, explored the benefits of intrinsic in-game ads and how they’re measured differently.
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Reimagining Measurement Through Data Clean Rooms
Event Recaps December 9, 2021In this session, learn how companies are reimagining their measurement strategy to drive business growth.
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Shape the Future with Your Most Growth-Predictive Customers
Event Recaps December 9, 2021Experts from C Space and The Wharton School shared insights on how brand marketers can use customer lifetime value to design a customer-centric strategy that deepens the company-customer relationship while also allowing brands to optimize budget allocation.
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