Event Recaps
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No Bore. No Snore. A B2B Podcast That Works.
Event Recaps September 21, 2021Podcasts are a growing marketing channel, but not many B2B organizations are using them in an engaging way to amplify their brand and connect with their clients. In this session, get perspectives on why building a successful podcast for a B2B organization has more to do with art than science.
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An Overview of Puma's Reform the Workplace Strategy
Event Recaps September 16, 2021Michelle Marshall, Head of Diversity, Equity and Inclusion at PUMA Group provided an overview of PUMA’s Reform The Workplace Strategy, highlighting key moments, their social justice reform platform, and how they are empowering women through their She Move Us campaign.
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From the Workplace to the Marketplace: Authentic Support of Diverse Communities
Event Recaps September 16, 2021Terrence Irizarry, Chief Inclusive Diversity Officer, shared Danone’s perspective on From the Workplace to the Marketplace: Authentic Support of Diverse Communities. Learn why this approach was initiated, how it’s being implemented, the results thus far, and what they are learning along the way.
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How the Pandemic Tested Standard Textile's Brand Purpose
Event Recaps September 16, 2021Standard Textile described how it developed and lived into its brand purpose.
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Less Isn't Always More: Unleashing the Potential of Longer-Form Video
Event Recaps September 16, 2021While a focus on efficiency has condensed video lengths from :30 to :15 to :06, there is still an important role for stories that take a bit longer to play out. Join P&G/Pampers and McKinney to learn what happens when you develop video with an eye toward true engagement vs. total impressions.
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Data Privacy and Security Regulation Update
Event Recaps September 15, 2021Speakers from Reed Smith discussed data privacy and security, including regulatory policies and how marketers can protect themselves and their consumers.
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How to Fuel Your Targeting
Event Recaps September 15, 2021At an ANA event, CMO Jarrod Jordan discussed how Iovate Health Sciences laid critical digital advertising systems in-house to target their consumers. He also discussed what is takes to be agile enough to compete against rising newcomers and the big players that dominate the industry.
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Managing User Privacy in Enterprise Media Operations
Event Recaps September 15, 2021Shailan Dhar of Method Media Intelligence and Adam Heimlich of Chalice Custom Algorithms provided marketers with guidance on practices marketers must embrace to remain compliant in a world of evolving data privacy laws.
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The Growth of Privacy Legislation: State and Federal Implications
Event Recaps September 15, 2021In this session, the ANA’s government relations team provides an overview on the explosive growth of privacy legislation in the states and the impact this will have on national privacy legislation.
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Emerging Marketing Law and Trademark Issues in the Food and Beverage Industry
Event Recaps September 14, 2021A panel of experts from law firm Finnegan, Henderson, Farabow, Garrett & Dunner, LLP discussed emerging marketing law and trademark issues in the food and beverage industry, including risks associated with making certain claims about products.
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IP Issues with Creating and Licensing Fonts
Event Recaps September 14, 2021Farabow, Garrett & Dunner, LLP explored the various liability issues associated with the use of fonts and typefaces and the different licenses brands employ to mitigate risk.
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NIL and Athlete Sponsorships: The Changing Landscape
Event Recaps September 14, 2021James Johnston and Andrew Richman from Davis & Gilbert LLP discussed how the relationship between colleges and student-athletes is undergoing a rapid and transformational change, affecting not only the sports media and sports marketing landscapes but also the sports themselves.
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Recent FTC Changes and What They Mean for Consumer Protection Enforcement
Event Recaps September 14, 2021Linda Goldstein of the law firm BakerHostetler LLP discussed a recent court case with legal implications for the FTC, along with the Commission’s concerns about so-called “dark patterns” and AI.
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Strengthening Sales and Marketing Alignment Through Purpose
Event Recaps September 14, 2021Lisa McLeod is the creator of Noble Purpose, a customer-driven philosophy that accelerates revenue growth, increases competitive differentiation, and ignites emotional engagement. She discussed how sales and marketing can work together toward a greater common goal and good.
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Sustainability 2.0: The Future of "Green" Claims
Event Recaps September 14, 2021Sustainability should be the top of mind for every marketer, not just to do the right thing, but to appeal to consumers who rather support brands that are environmentally aware and seeking to make a difference. During the pandemic, consumer behavior changed in that many wanted to support businesses that prioritize sustainability.
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The Intersection of IP, Marketing Claims, and Data Ethics in Digital Campaigns
Event Recaps September 14, 2021Finnegan, Henderson, Farabow, Garret & Dunner, LLP and T-Mobile discussed the many ways brands can be liable for copyright infringement and explored how to avoid liability for using unlicensed content in digital campaigns.
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Conveying Your Brand Values Using Storytelling
Event Recaps September 9, 2021Adam Palmer from GoDaddy’s brand team discussed how to build ownable messaging that translates into brand love and affinity, along with some of the challenges B2B and B2C businesses have in developing content.
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Marketing and Media Considerations for Reaching 70 Million Neurodiverse Americans
Event Recaps September 9, 2021Understood.org CMO Nathan Friedman outlined some of the ways that marketers have been neglecting Americans with learning or thinking differences and how brands and marketers can take steps to create a more inclusive environment for these individuals, both within their own companies and society at large.
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NFTs 2.0: What’s Next?
Event Recaps September 9, 2021R3’s Greg Paull and Jason Velliquette reviewed best practices when working with non-fungible tokens (NFTs) as part of a larger content strategy and how the nature of these products is set to transform the relationship between brands and consumers.
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The Power of Paid
Event Recaps September 9, 2021Andrea Port, VP of social marketing, public relations, and brand strategy at Kohl’s, shared her brand’s approach to pairing paid social with influencer content and some successes they’ve had using the tactic.
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