Event Recaps
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Driving Transformation Through Holistic, Always-On Measurement at Kroger
Event Recaps December 2, 2021In this session, learn how Kroger transitioned from analytics with limited cross-functional collaboration to a trusted, modernized measurement and optimization discipline built on real-time insight and data-driven forecasting.
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How Do You Scale True ABM?
Event Recaps December 2, 2021Scaling a "true" ABM program effectively, without compromising on the key fundamentals it encompasses, involves the alignment of many moveable parts: technology and resourcing are fundamental considerations.
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How Hot Pockets Is Reaching Gen Z Consumers Through Gaming
Event Recaps December 2, 2021Nestlé USA's Bryan Waddell discussed how Hot Pockets doubled down on its investment in esports and gaming and launched Pockets 4 Bits, a campaign that rewarded gamers with Twitch Bits and ignited the brand's strategy in engaging with the teen and young adult demographics.
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Leveraging Loyalty Data Beyond the Walls of Retailers
Event Recaps December 2, 2021Retail loyalty programs build troves of data which influence product assortment, promotions, and more. But today, retailers are extending the benefits of first-party data to their supplier brands through retail media. In this session, learn how retail media is driving real business outcomes for brand advertisers.
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The Path to Analytics Maturity
Event Recaps December 2, 2021In this session, Neustar’s Marc Vermut, VP at The Knowledge Lab, explained how to assess your marketing analytics maturity and create a tactical plan to advance marketing analytics adoption within your own organization.
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Celebrity Services for Equity
Event Recaps November 17, 2021A panel of legal experts highlighted issues to consider when giving a celebrity an ownership stake in your company in exchange for his or her services.
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Fighting Disinformation and Ad Fraud
Event Recaps November 17, 2021A panel of legal and marketing experts shared their thoughts on how advertisers should respond to online sources of disinformation.
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Regulators Talk
Event Recaps November 17, 2021In this session, learn more about the FTC’s latest actions from Policy Statements on Health App Breaches and Subscription Dark Patterns to Penalty Offense Notices, key cases and initiatives from the NAD, as well as what we can expect to see in the coming year on the regulatory front.
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Where Is the FTC Headed Under Chair Khan and After the Supreme Court Decision on FTC Act 13(B)?
Event Recaps November 17, 2021This panel will dive into what the future may hold at the FTC, provide observations on the course the agency is taking in light of many changes, offer and thoughts on how companies may navigate this new era at the Commission.
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Blockchain, Cryptocurrency and NFTs/Tokens
Event Recaps November 16, 2021In this session, learn more about issues surrounding blockchain, cryptocurrency, and NFTs/tokens including key characteristics, types of marketplaces, legal landmines, and more.
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California Privacy: What Direction Is Next for CCPA and CRPA?
Event Recaps November 16, 2021Representatives from the California Privacy Protection Agency and the Office of the Attorney General (OAG) reviewed the California privacy laws.
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Cultural Humility and Inclusive Leadership: An Ethical Imperative
Event Recaps November 16, 2021Reed Smith shared how cultural misunderstandings and unaddressed biases can pose significant problems for legal professionals, especially with recent changes to the Model Rules of Professional Conduct. The firm also offered some solutions for addressing various types of bias.
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Developments in Advertising Law
Event Recaps November 16, 2021Ronald Urbach of the law firm Davis+Gilbert LLP provided an overview of numerous developments touching on advertising law, including issues related to health matters, the FTC, and data privacy.
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Doritos Cool Ranch — Lessons Learned at the Ranch
Event Recaps November 16, 2021Leveraging a famous hip-hop artist, a well-known 20th century actor, and the biggest song of 2019, Doritos took to the biggest stage in advertising — the Super Bowl — to re-introduce its Cool Ranch flavor to consumers who had begun to turn away from the once-popular product.
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Hot Topics in Children’s Advertising and Privacy
Event Recaps November 16, 2021From connected toys to child influencers, from social media to streaming services and AR/VR technology, this session covers the hottest topics in children's advertising and privacy.
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How Successful Brands Create Video Content for YouTube
Event Recaps November 16, 2021Learn valuable approaches for marketing through the online video platform.
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How to Negotiate Agency Client Agreements
Event Recaps November 16, 2021In this session, learn more about negotiating agency client agreements.
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Key False Advertising Litigation Developments
Event Recaps November 16, 2021This session will address significant decisions over the past year in the Lanham Act and consumer fraud class action cases, as well as challenges before the National Advertising Division (NAD) and appeals before the National Advertising Review Board (NARB).
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Legal Year in Review: Sweepstakes, Contests, Privacy, and Digital and Social Media
Event Recaps November 16, 2021Lawyers Linda Goldstein and Amy Mudge of the law firm BakerHostetler examined legal developments that emerged in 2021.
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Legislative Year in Review
Event Recaps November 16, 2021In this session, get an overview of important legislation over the past year at both the federal and state levels.
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