Event Recaps
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The NFL’s Playbook for Transforming into a Force for Good
Event Recaps October 6, 2021In this session, the NFL shared how it’s answering the call to do good, with help from its community partners, enabling the brand to be even more influential and drive positive impact.
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Unlocking Transformational Growth Through a Media-Plus Strategy
Event Recaps October 6, 2021Long-time partners The Clorox Company and Meredith Corporation took their relationship to a new level when Clorox began leveraging Meredith’s treasure trove of consumer data to identify and engage shoppers who had not yet had a relationship with the Clorox brand.
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AIMM’s Industry Pledge and Progress to Advance DE&I
Event Recaps October 5, 2021In this session, learn more about an industry pledge from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) focused on advancing diversity, equity, and inclusion through increased diversity of marketing teams, adequate multicultural budgets, investments in minority owned/targeted media, and more.
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The Growth of Supplier Diversity
Event Recaps October 5, 2021The importance of supplier diversity has increased for almost 90 percent of marketers over the past year according to ANA research. Speakers in this session shared research results including the specific diverse segments marketers are supporting, metrics used to assess progress, benefits, and challenges.
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Lexus: Leveraging Micro-Influencers for Broadcast Campaigns
Event Recaps September 30, 2021Learn how influencers became the centerpiece Lexus’ broadcast strategy and about the unique considerations to the creative approach and production across broadcast, digital, social, and print.
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Tecate: Re-imagining Mexicanity in the U.S.A.
Event Recaps September 30, 2021Tapping into both traditional and emerging trends in Mexican-American culture, Tecate shared how it built a new narrative for the brand, focusing on Mexicanity in the U.S. in everything it did. These efforts powered Tecate forward, drove powerful consumer engagement, and won the brand several awards.
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Ulta Beauty’s MUSE: An Ongoing Commitment to Amplify Black Voices in Beauty
Event Recaps September 30, 2021Earlier this year, Ulta Beauty launched MUSE, a platform to Magnify, Uplift, Support and Empower Black voices. This session covered the insights, the journey, and the learnings behind the MUSE platform and launch campaign.
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AIMM: Forecasting Improvements in Multicultural Data
Event Recaps September 23, 2021In this session, AIIMM discussed its progress on multicultural data transparency and quality, multicultural commitments made, how to measure improvement, and plans for increasing the quality of race/ethnicity data that’s critical to getting culturally relevant advertising campaigns to the right consumers.
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Brands as People: How Great Ambassador Marketing Shifts Consumer Perception and Humanizes Product Stories
Event Recaps September 23, 2021The next ten years for brands isn't about the story you tell but the one your consumers and creator community do. Grace Murray at Fohr and Josh Carter at Shutterfly discussed influencers as a personification of your brand, co-creation best practices, and how to create your highest performing content yet.
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Enterprise Digital Customer Personalization at American Express
Event Recaps September 23, 2021American Express explained how its Orchestra platform helps provide customers with personalized experiences.
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IHG’s Approach to Agency Management
Event Recaps September 23, 2021IHG described its new model for agency management and the collaboration it involves with procurement.
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It’s Different Here — Creating for Pinterest
Event Recaps September 23, 2021Pinterest is building a place for creators to deepen engagement, grow an audience, and partner with brands to make money from their ideas. Pinterest's Colleen Stauffer discussed why inspiration is the new influence and what your brand can do to tap this valuable audience ready to create.
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Leveraging Multichannel Innovation at the United States Postal Service: 2022 and Beyond
Event Recaps September 23, 2021Chris Karpenko of the USPS discussed how to establish existing measures of success from the multichannel data marketer lens and how to keep those metrics in line with expectations for new products.
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Personalization at PepsiCo: Using Data and Agility to Build Consumer Centricity
Event Recaps September 23, 2021PepsiCo discussed its approach to consumer-centricity and the importance of using data to create personalized messages and consumer programs that drive engagement and loyalty.
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The Necessary Evolution of CRM to CXM: Ford Motor Company
Event Recaps September 23, 2021Kim Reedy, CRM strategy manager at Ford Motor Company, shared tips and insights for marketers looking to develop their customer relationship management (CRM) strategy into a customer experience management (CXM) strategy.
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Federal Privacy Update
Event Recaps September 22, 2021In this session, ANA's Dan Jaffe gave an update on federal privacy legislation.
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How Purpose Led Helzberg Diamonds to Discover New Consumers
Event Recaps September 22, 2021Helzberg Diamonds is a 105-year-old diamond retailer owned by Berkshire Hathaway with a history of innovation and a remarkable brand story. But like many retailers, the brand lost its focus, relying on driving the business through promotions.
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Purpose-Led Innovation
Event Recaps September 22, 2021World Vision Organization’s Chosen campaign garnered seven million views. For over 70 years, World Vision has been telling stories on behalf of children living in poverty. But what if a fundamental change to its core product could empower children with more choices and amplify their own voices?
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State Privacy Update
Event Recaps September 22, 2021In this session, Chris Oswald, Senior Vice President, Government Relations at the ANA, and Allaire Monticollo, Associate at Venable LLP, discussed the latest on privacy legislation at the state level.
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Managing Sponsorships During a Pandemic: How Wells Fargo Pivoted in Partnership with MLS and TED
Event Recaps September 21, 2021Wells Fargo outlined its approach to sponsorship marketing beginning in 2019, through the pandemic, and into 2021. The brand provided key insights into how it got creative during this extreme situation and how the learnings from these activations can affect strategies moving forward.
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