Event Recaps
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The Glenlivet Transformation Journey to Break New Ground in Single Malt Scotch Whiskey
Event Recaps December 9, 2021Marketers from The Glenlivet shared how their team used key insights on consumer perceptions of single malt whiskeys to formulate an innovative brand strategy that would attract new, more diverse whiskey drinkers, including women, young people, and multicultural audiences.
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Video Evolving: Maximizing Media and Measurement
Event Recaps December 9, 2021Speakers from marketing analytics technology firm Analytic Partners and Google explored the pandemic’s effect on the video landscape and made recommendations for marketers to improve their media mixes and measurement strategies.
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What Is the Open Internet? And What Does It Mean for Marketers?
Event Recaps December 9, 2021In this session, hear about a range of challenges related to the regulation of the digital media landscape, how they intersect with issues of competition, content moderation, and the role and responsibilities of services like Twitter.
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Accurate Portrayals of Women and Girls in Media Drive Business Growth: A Diversity View
Event Recaps December 8, 2021SeeHer’s ongoing proprietary study, conducted in partnership with SeeHer members and IRI Worldwide, revealed how critical it is to represent women authentically, particularly women of color, and how "getting it right" is a catalyst of growth.
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ANA's Cross-Media Measurement Initiative: A Cross Vertical Perspective
Event Recaps December 8, 2021In this session, an update on ANA's Cross-Media Measurement Initiative and a fireside chat with marketers from Verizon, General Motors, Coca-Cola, and Procter & Gamble to discuss some of the complexities and requirements of a Cross-Media Measurement system.
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Attention in the Programmatic Dimension…and Beyond
Event Recaps December 8, 2021The media market will benefit from shared understanding of media quality. Learn how leading advertisers like Mars and MediaCom are using attention metrics to bring the industry one step closer.
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Building a Consumer-Centric Media Ecosystem
Event Recaps December 8, 2021Procter & Gamble’s Kirti Singh examined some critical challenges facing brands and the potential role of responsible data practices and cross-media measurement in addressing them.
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Embracing a New KPI in Order to Drive True Growth
Event Recaps December 8, 2021Emily Culp, who sits on numerous boards, advocated the use of Customer Lifetime Value as a critical KPI for businesses.
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Girl Scout Movement’s Measurement for Success During the Pandemic
Event Recaps December 8, 2021Girl Scouts of Nassau County's CEO Rande Bynum shared how her local council responded to the disruptive events of the past two years by pivoting its acclaimed cookie program operations to reach new customers.
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The Genius Way to Expand Your Market Presence
Event Recaps December 8, 2021In this session, find out how Neustar helped Advance Auto Parts successfully expand their presence in a key market and then translate their story to become a 2021 Genius Award finalist.
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The Overdue Transition to Privacy-Preserving Advertising
Event Recaps December 8, 2021John Eckhardt of Snap offered perspective on how advertisers concerned with measurement might adapt to the increasing demands for privacy protection being made on their industry.
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How Health and Happiness Trends Will Affect Purpose-Led Brands
Event Recaps December 7, 2021Futurist Kim Bates explained how in the not-too-distant future, all companies will have to integrate the concept of “well-care” into their brand purposes.
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How Partnering with a Nonprofit Creates a Competitive Edge
Event Recaps December 7, 2021No Kid Hungry and Kellogg’s described some of the ways that they have worked together to their mutual advantage.
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“Full Court” Content Marketing
Event Recaps December 3, 2021Faced with its toughest financial year ever, airline Cathay Pacific had to turn the tide. Edward Bell explained how his team deployed a two-pronged strategy, integrating "defensive" tactics with growth-oriented "offensive" plays, designed to bring consumers back while also elevating the overall image of the brand.
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Creating Content for Decision Makers
Event Recaps December 3, 2021The Wall Street Journal shared insights, research findings, and best practices that the publication’s branded content vertical, The Trust, leverages when creating new content for partners to help them better engage key decision makers and grow their businesses.
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Edit to Amplify
Event Recaps December 3, 2021IBM's Stephen Hunton shared how his brand used its glut of content communication as an opportunity to transform its efforts by building a centralized operational model that aligned with the brand’s mission and used five strategic principles to begin creating and sharing content experiences.
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How to Create Content Strategies that Move at the Speed of Conversation
Event Recaps December 3, 2021Kelly Amatangelo, U.S. digital lead at Mondelēz International, and Kristin Maverick, VP of social strategy at 360i, shared insights on how brand marketers can best identify and anticipate relevant social media trends and move quickly to create content that capitalizes on these trends.
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How Wendy’s Became a Top Streamer on Twitch
Event Recaps December 3, 2021Wendy’s outlined the key questions its brand marketers and their agency partners asked themselves when developing a strategy and creative for introducing the brand on Twitch in a way that would grab consumer attention and lead to tangible business success.
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Applying Artificial Intelligence to Marketing Creative Review
Event Recaps December 2, 2021American Express shared how it leverages AI and human expertise to review its creatives.
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CANVAS: Democratizing Data Through End-to-End Enterprise
Event Recaps December 2, 2021PepsiCo and Radically Simple Marketing shared how it democratized data across PepsiCo’s marketing organization with the creation of the CANVAS platform.
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