Event Recaps
-
Attention Metrics Fundamentals
Event Recaps October 21, 2021In this session, Marc Guldimann, co-founder and CEO of Adelaide, spotlights how attention metrics work, the nuances of applying them to media quality measurement, and how industry leaders are using them as a bold new media currency.
view -
How Adelaide AU Ratings Predict Tune-In for the NBA
Event Recaps October 21, 2021This session will cover how the NBA assessed attention metrics in relation to tune-in for the 2021 playoff season.
view -
How BBDO Used Influencer Marketing to Reach Young Consumers
Event Recaps October 21, 2021BBDO shared a case study from Dunkin demonstrating how the advertising agency helped the brand meet young coffee drinkers where they are.
view -
How the Application of Attention Metrics in Media Drives Better Brand and Business Growth
Event Recaps October 21, 2021In this session, global chief strategy officer Chrissie Hanson will share important and actionable insights gathered from the work that OMD has conducted around the world to assess the impact of attention metrics on brand performance.
view -
How to Re-Think B2B Email Marketing to Create Better Results
Event Recaps October 21, 2021Dennis Shiao, founder of Attention Retention LLC, shared lessons from his twice-monthly email newsletter for marketers, "Content Corner,” demonstrating how B2B marketers can use email to build trust, foster community, and gain new customers.
view -
Paying Attention to Mobile Video
Event Recaps October 21, 2021Heather O'Shea of Snap discussed research the company has conducted to quantify changing consumer video consumption habits and how these shifts affect the attention paid to ads.
view -
Using Attention Metrics to Optimize Advertising
Event Recaps October 21, 2021Mars global insights director Sorin Patilinet shared how brands can use real consumer behaviors like attention to achieve creative excellence.
view -
Lionsgate In-House Marketing’s Martech Hollywood Story
Event Recaps October 20, 2021Lionsgate shared insights on how it successfully migrated legacy data and project management systems into a new, singular hub that took all of the film studio’s disparate data sources and project management tools and housed them on a cloud accessible to any team member at any time.
view -
Setting a Strong Foundation for In-Housing Success
Event Recaps October 20, 2021Using lessons learned during a successful in-housing partnership with Sprint, Media.Monks shared its “in-housing” framework for brands, outlining key questions featured within the framework and actions brands can take to ensure in-housing improves overall marketing efforts.
view -
3 Day Blinds Takes Influencer Marketing In-House with Tagger Media
Event Recaps October 19, 2021With influencer marketing on the rise and the world of social media constantly changing, 3 Day Blinds needed to adjust their influencer strategy. Learn why the company decided to create their own in-house influencer marketing agency and turned to the influencer marketing platform Tagger Media for help.
view -
Doritos Builds Brand Partnerships with Diverse Creators
Event Recaps October 19, 2021Doritos described its “Gaming While Black” content program.
view -
Implications from the Rapid Growth of Social Purpose in the Corporate Sector
Event Recaps October 19, 2021Geof Rochester, founder of GRC Advising, outlined factors that have caused consumers to turn away from government and toward big businesses to lead positive change. He also provided tips for how nonprofits can best approach forging a partnership with these corporations to maximize the impact of their altruistic and charitable efforts.
view -
The Future of Branding: Flexibility in a Framework
Event Recaps October 19, 2021Hayley Berlent of The Additive Agency shared four key market shifts that nonprofit brand builders must be aware of to have success within a more competitive space. Berlent also shared action steps nonprofit marketers should take as a result of these shifts.
view -
Leveraging the Power of AI and ML to Intelligently Guide Your Enterprise
Event Recaps October 14, 2021Oracle discussed how CDPs are enabling enterprises like Panasonic Business better adapted to changing business conditions and support the customer journey along with corresponding best practices that have delivered proven results.
view -
How 19 Crimes and Good Apple Shattered Annual Projections to Make Snoop Cali Red the Wine Innovation of 2020
Event Recaps October 13, 2021In this presentation, 19 Crimes and Good Apple dove into the incredibly successful strategy for the new 19 Crimes product featuring Snoop Dogg, Cali Red, and shared key learnings that helped optimize the campaign throughout the media challenges 2020 posed.
view -
How Rain the Growth Agency and Adore Me Collaborated on a Full-Funnel Campaign Approach to Keep the Brand Top-of-Mind and Top-of-Purchase
Event Recaps October 13, 2021Learn how a diverse mix of digital video, OTT, streaming audio, and podcasts, along with linear TV, has allowed Adore Me, an established DTC womenswear brand, to stay ahead of technology and media consumption, while also staying in front of its customer.
view -
#CloudQuarters: A “Serve, Don’t Sell” Pivot During a Pandemic
Event Recaps October 12, 2021Speakers from SADA, a cloud solutions provider and Google Cloud partner, discussed the company’s Gold ANA Reggie Award-winning content marketing and relationship management campaign, #CloudQuarters, which was created as a response to the pandemic.
view -
The HP Way: Supplier Diversity Strategy Within Marketing
Event Recaps October 12, 2021Terrell Smith, global supplier diversity program manager, and Danielle Tisser, marketing agency strategy and management, both at HP, explored their approach to supplier diversity within the marketing space.
view -
The North Face: Learnings from a Global Loyalty Relaunch
Event Recaps October 12, 2021Bethany Evans of The North Face (TNF) discussed how the outdoor retailer’s loyalty program was rebranded and redesigned in partnership with TNF customers to deliver on the promise of “Never Stop Exploring.”
view -
Accelerating Your Brand’s Sustainability Journey
Event Recaps October 8, 2021Darren Beck from media think tank Sustainable Brands offered case studies of the transformative journeys of Clorox, P&G, and other leading brands, providing insight into the best practices and tools available to help brands accelerate their journeys toward true sustainability.
view