Event Recaps
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Trends in Media, Influencer, and Content Creation
Event Recaps February 3, 2022In this session, get a fast-paced overview of top trends in three key areas — media, influencer marketing, and content creation.
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What’s Important from CES
Event Recaps February 3, 2022The Consumer Electronics Show (CES) is the most influential technology event in the world. Dave Morgan from Simulmedia summarized what was most important for marketers to know from this year’s CES.
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NFTs and Digital Ownership
Event Recaps February 2, 2022Sophie Goossens, a partner at the law firm Reed Smith, explored the nature of non-fungible tokens (NFTs) and the type of ownership they confer.
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Regulation of Plastics in California
Event Recaps February 2, 2022Adam Regele of the California Chamber of Commerce examined recent efforts in California to take a more environmentally friendly approach to the use of plastics.
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The NAD, Misleading Advertising, and Social Stereotypes
Event Recaps February 2, 2022In 2022, The National Advertising Division (NAD) expects to adjust its approach to take on misleading social stereotypes that appear in advertising.
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ANA Report: The Supplier Perspective on Certification
Event Recaps February 1, 2022In this presentation, learn about an ANA survey that was sent to suppliers on the ANA/AIMM list of certified diverse suppliers to find out the process for certification, to understand its importance, benefits, challenges, ease/difficulty of the process, and more.
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"Keep US Posted" — Opportunities and Challenges for Mailers in 2022
Event Recaps January 27, 2022The Market Dominant Mailing Industry provides the majority of volume and revenue for the USPS but is not always treated as an essential stakeholder. In this presentation, learn a campaign designed to strengthen the group's stature to better advocate for long-term affordability and reliability.
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Driving Growth in Consumer Private Equity
Event Recaps January 27, 2022Evan Bashoff, VP of marketing at Arcadia Consumer Healthcare, outlined how Arcadia has driven sizeable growth in its business and exponential returns for its investors through strategic acquisitions, repositioning iconic brands and leveraging new claims, packaging, advertising, and innovation.
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Three Data-Driven Ways to Drive Revenue Through Deeper Multicultural Understanding
Event Recaps January 27, 2022In this presentation, learn how targeting multicultural consumers can help you drive revenue, optimize ad spend, and meet your KPIs.
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#TwitterPrism: Inclusive Marketing at Twitter
Event Recaps January 26, 2022In this session, learn about why inclusive marketing is important to Twitter and its partners, and how we can all work together to leverage the power of advertising to build a more equitable and inclusive future.
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ANA LGBTQ+ Marketing Inclusion Report Takeaways
Event Recaps January 26, 2022In this session, get an overview of the results of the first ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ Community among ANA member companies.
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Cheers to a More Colorful Future
Event Recaps January 26, 2022Smirnoff's “Color the Future” campaign drew on the expertise of numerous stakeholders who shared in great detail how the campaign was ideated, constructed, and activated across key media to engage and show support for the LGBTQ+ community.
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Football Is for Everyone
Event Recaps January 26, 2022When one of its active players came out as gay for the first time, the NFL speedily responded with an ad that expressed its support for him and his fellow members of the LGBTQ+ community.
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J&J’s Pride Campaign
Event Recaps January 26, 2022As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, time periods, nonprofits, celebrities, media, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends.
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Racing to the Metaverse: How NASCAR Is Engaging New Fans Through Virtual Communities
Event Recaps January 25, 2022Nick Rend, managing director of gaming and esports at NASCAR, shared key insights and thinking from his brand’s first-of-its-kind collaboration with Roblox, an online gaming platform akin to a metaverse.
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B2B Content Marketing Trends to Watch in 2022
Event Recaps January 21, 2022Ruth Stevens of eMarketing Strategy contended that B2B content marketing strategies need to adapt in response to changes in buyers, their businesses, and the environment, and she went on to provide examples of 10 developments necessitating such an adaptation.
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Content Creation in Crisis Culture
Event Recaps January 21, 2022Etienne White of Sustainable Brands considered how companies can promote sustainability during the many crises currently facing society.
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AT&T and 100 Thieves Go Virtual
Event Recaps January 20, 2022AT&T’s Mario Artesiano shared insights and details on AT&T’s recent gaming activation which took the brand into the virtual space with partner and gaming organization 100 Thieves.
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Top Trends in Digital and Social for 2022
Event Recaps January 20, 2022Jasmine Enberg from Insider Intelligence predicted the biggest trends in social media in 2022 and what marketers should do to capitalize on the changes.
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20 Years of LGBTQ+ Marketing and Community Engagement with Target 10
Event Recaps January 19, 2022Founder and President Matt Tumminello and VP Matt Wagner shared learnings from Target 10's two decades of experience and best practices on how to engage with this vibrant, growing audience in 2022 and beyond.
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