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Case Studies

  • The First-Ever TikTok Reality Show: Eyes. Lips. Famous.

     REGGIE Awards   May 21, 2021  

    With the first-ever TikTok reality show, e.l.f. Cosmetics invited generation Zers in the TikTok community to join and watch, as three top influencers mentored three lucky contestants to help improve their use of cosmetic products.

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  • The Uncensored Library

     REGGIE Awards   May 21, 2021  

    Reporters Without Borders needed a way to reach young people under strict online censorship. Using the popular video game Minecraft, which is available even where media is blocked, the brand was able to disseminate censored articles by acclaimed journalists to people who otherwise wouldn’t be able to see them.

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  • This Brand Brilliantly Partnered with PAC-MAN During the Pandemic

     REGGIE Awards   May 21, 2021  

    Caterpillar wanted to focus on doubling its services business by 2026 and a placing strategic focus on automation and technology. The brand leveraged gaming to create a job site for its key demographic. In this case, it leveraged the classic game PAC-MAN, to inspire excitement and nostalgia.

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  • This Crayola Campaign Pushes Diversity Forward

     REGGIE Awards   May 21, 2021  

    Crayola’s Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones. Through a partnership with a global skin tone expert and an integrated marketing campaign, the new inclusive crayon colors were uniquely developed and communicated to the world.

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  • UnliMINTed

     REGGIE Awards   May 21, 2021  

    With competitors upping their prices and demanding more from customers, Mint Mobile decided to do the opposite, launching an unlimited mobile phone plan that cost $30 a month and then convincing those customers they didn’t even need unlimited at all.

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  • Virtual National Forest

     REGGIE Awards   May 21, 2021  

    Ferrara Candy Company’s Black Forest brand helped rebuild forests with its “Virtual National Forest” campaign on Instagram. The brand pledged to donate $1 every time a fan commented a hashtag heart on posts of trees, raising a total of $500,000 for the National Forest Foundation.

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  • Why Cheetos Partnered with Musician Bad Bunny

     REGGIE Awards   May 21, 2021  

    To recognize Latinos who are rewriting the rules, Cheetos partnered Chester Cheetah with today’s hottest Latin music artist, Bad Bunny.

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  • Your Neighborhood Bud Light Vendor

     REGGIE Awards   May 21, 2021  

    “Your Neighborhood Bud Light Vendor” was a 360-degree campaign that put the beer vendor in fans’ neighborhoods to inspire them to order beer through Bud Light’s website. The campaign supercharged online alcohol shopping and deliveries, increased the volume of e-commerce sales, and drove retailer click-outs and website traffic.

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  • (Stop a) Wedding Invite

     ECHO Awards   April 15, 2021  

    Plan International developed an innovative direct mail campaign to raise funds to fight child marriages.

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  • #MakingItWork

     ECHO Awards   April 15, 2021  

    Cox Communications explained how it pivoted to better meet customers’ needs during the pandemic.

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  • #ManejateBien (Drive Well)

     ECHO Awards   April 15, 2021  

    #ManejateBien, which means drive well, is a campaign that was created to generate awareness of bad driving habits among young people and promote a change in such behavior when they are driving.

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  • A Protest Filter

     ECHO Awards   April 15, 2021  

    Amnesty International capitalized on Instagram to mobilize virtual protests to sexist violence when the pandemic made street protests impossible.

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  • ADT Watch the Big Game

     ECHO Awards   April 15, 2021  

    Security company ADT used the Super Bowl to promote itself by capitalizing on the event to help lower crime.

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  • Building Master Data

     ECHO Awards   April 15, 2021  

    Software company EG strove to reach construction businesses to promote its Enterprise Resource Planning and Process Management tools.

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  • Checkout Checkpoint

     ECHO Awards   April 15, 2021  

    The Bank of New Zealand created “Checkout Checkpoint,” an online shopping version of sobriety tests designed to interrupt drunk shopping.

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  • Dame Esos 5 (Give Me 5 — High 5)

     ECHO Awards   April 15, 2021  

    With the “Dame Esos 5” campaign, Haciendo Lio, an independent civil association that seeks to improve the quality for life of low-income sectors, managed to turn the devaluation of a country’s money into an opportunity for those most in need.

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  • Deal Your Destiny

     ECHO Awards   April 15, 2021  

    Deal Your Destiny was a multi-channel digital experience that tapped into the power of choice. The McDonald’s campaign gave Canadians an opportunity to control My McD’s app offers through a voting mechanism that resulted in over 262,000 votes cast in the pilot area alone.

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  • Deer and Beer

     ECHO Awards   April 15, 2021  

    Jägermeister shared how it expanded its audience to a younger demographic.

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  • Drink with Pride

     ECHO Awards   April 15, 2021  

    Porta Hermanos noticed a conversation that was already happening on Twitter. The brand’s challenge was to topple harmful misconceptions and stand out on Pride Day with an important message that included LGTBQ+ people.

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  • EdisonVille

     ECHO Awards   April 15, 2021  

    Edison Energia reached out to clients through gamification experiences. The data-driven project served as an educational community that guided clients through eco-friendly choices and enabled Edison to grow its business.

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