Case Studies

UnliMINTed
REGGIE Awards May 21, 2021
With competitors upping their prices and demanding more from customers, Mint Mobile decided to do the opposite, launching an unlimited mobile phone plan that cost $30 a month and then convincing those customers they didn’t even need unlimited at all.
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Virtual National Forest
REGGIE Awards May 21, 2021
Ferrara Candy Company’s Black Forest brand helped rebuild forests with its “Virtual National Forest” campaign on Instagram. The brand pledged to donate $1 every time a fan commented a hashtag heart on posts of trees, raising a total of $500,000 for the National Forest Foundation.
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Why Cheetos Partnered with Musician Bad Bunny
REGGIE Awards May 21, 2021
To recognize Latinos who are rewriting the rules, Cheetos partnered Chester Cheetah with today’s hottest Latin music artist, Bad Bunny.
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Your Neighborhood Bud Light Vendor
REGGIE Awards May 21, 2021
“Your Neighborhood Bud Light Vendor” was a 360-degree campaign that put the beer vendor in fans’ neighborhoods to inspire them to order beer through Bud Light’s website. The campaign supercharged online alcohol shopping and deliveries, increased the volume of e-commerce sales, and drove retailer click-outs and website traffic.
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(Stop a) Wedding Invite
ECHO Awards April 15, 2021
Plan International developed an innovative direct mail campaign to raise funds to fight child marriages.
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#MakingItWork
ECHO Awards April 15, 2021
Cox Communications explained how it pivoted to better meet customers’ needs during the pandemic.
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#ManejateBien (Drive Well)
ECHO Awards April 15, 2021
#ManejateBien, which means drive well, is a campaign that was created to generate awareness of bad driving habits among young people and promote a change in such behavior when they are driving.
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A Protest Filter
ECHO Awards April 15, 2021
Amnesty International capitalized on Instagram to mobilize virtual protests to sexist violence when the pandemic made street protests impossible.
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ADT Watch the Big Game
ECHO Awards April 15, 2021
Security company ADT used the Super Bowl to promote itself by capitalizing on the event to help lower crime.
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Building Master Data
ECHO Awards April 15, 2021
Software company EG strove to reach construction businesses to promote its Enterprise Resource Planning and Process Management tools.
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Checkout Checkpoint
ECHO Awards April 15, 2021
The Bank of New Zealand created “Checkout Checkpoint,” an online shopping version of sobriety tests designed to interrupt drunk shopping.
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Dame Esos 5 (Give Me 5 — High 5)
ECHO Awards April 15, 2021
With the “Dame Esos 5” campaign, Haciendo Lio, an independent civil association that seeks to improve the quality for life of low-income sectors, managed to turn the devaluation of a country’s money into an opportunity for those most in need.
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Deal Your Destiny
ECHO Awards April 15, 2021
Deal Your Destiny was a multi-channel digital experience that tapped into the power of choice. The McDonald’s campaign gave Canadians an opportunity to control My McD’s app offers through a voting mechanism that resulted in over 262,000 votes cast in the pilot area alone.
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Deer and Beer
ECHO Awards April 15, 2021
Jägermeister shared how it expanded its audience to a younger demographic.
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Drink with Pride
ECHO Awards April 15, 2021
Porta Hermanos noticed a conversation that was already happening on Twitter. The brand’s challenge was to topple harmful misconceptions and stand out on Pride Day with an important message that included LGTBQ+ people.
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EdisonVille
ECHO Awards April 15, 2021
Edison Energia reached out to clients through gamification experiences. The data-driven project served as an educational community that guided clients through eco-friendly choices and enabled Edison to grow its business.
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Engineering Hope
ECHO Awards April 15, 2021
NI’s “Engineering Hope” video series was to be a true and emotional story that would leave the audience wanting more, all while literally shedding a tear by the end of each episode. Its goal overall was to increase brand awareness by at least two percentage points, which was met and exceeded.
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Fiber Street
ECHO Awards April 15, 2021
When Danish fiber internet provider Fibia rolls out the high-speed fiber internet to the areas it is expanding to, a substantial group rejects the offers. These are then by choice left with their flow TV and outdated internet connections.
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Fuel for Thought
ECHO Awards April 15, 2021
Haldor Topsoe created a buyer enablement program with prescriptive advice and practical support specifically designed to help customers complete their buying tasks.
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Hidden in Plain Sight
ECHO Awards April 15, 2021
Ford used a unique influencer strategy to motivate a tech-savvy, younger, and more progressive audience to reserve a Mustang Mach-E.
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