Case Studies
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Share the Love
ECHO Awards April 15, 2021Pampers transformed from an old-fashioned functional brand to one that truly connected with modern moms through #ShareTheLove — a social campaign functioning to support and celebrate new moms.
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Signal Theory Holiday Coaster Collection Mailer with AR
ECHO Awards April 15, 2021Brand development company, Signal Theory, created an augmented reality (AR) infused holiday mailer to communicate its gratitude to clients and partners, and illustrate its digital capabilities.
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Subscribe to the Facts
ECHO Awards April 15, 2021EL PAÍS responded to the decline in print by convincing customers to subscribe to a digital subscription for content they previously accessed for free. The company compelled its readers to adopt its subscription model with a multimedia execution that integrated real sounds and images into its digital experiences.
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The Caring Gene Campaign
ECHO Awards April 15, 2021Iroquois Healthcare Association used multiple social media platforms to identify and recruit potential long-term caregivers.
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The Forest
ECHO Awards April 15, 2021Liseberg, a popular Swedish amusement park, used influencers to generate interest in its Halloween attractions.
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The Haunted QR Code
ECHO Awards April 15, 2021Go Banana created a QR code-driven campaign to drive candy sales in Sweden during Halloween.
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The Other Cold
ECHO Awards April 15, 2021Four nonprofits came together in Buenos Aires to combat homelessness and prison recidivism during the COVID-19 pandemic.
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There Are Surprises We Do Not Want to Receive this Christmas
ECHO Awards April 15, 2021Two leading retailers in Peru partnered together to help reduce the risk of holiday electrical fires in this award-winning case study.
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TINDERBOOKS
ECHO Awards April 15, 2021Colombia’s National Library created an innovative Tinder campaign to bring readers back to the library.
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Yo Soy — Dile Chau
ECHO Awards April 15, 2021Peruvian building company Maestro rewrote the lyrics to a popular song to convey empathy with the social unrest being experienced by many in the country.
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#Liberty2Me
Multicultural Excellence Awards January 15, 2021#WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.
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#WashTheHate
Multicultural Excellence Awards January 15, 2021#WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.
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2020 Census
Multicultural Excellence Awards January 15, 2021The U.S. Census Bureau undertook a campaign to promote census participation among Asian-Americans.
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Alzheimer's Foundation of America
Multicultural Excellence Awards January 15, 2021The Alzheimer's Foundation of America created a coloring book to help the disease’s sufferers ease stress, improve motor skills, reconnect with family members, and reawaken memories.
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American Family Insurance Recreates King's 1963 March on D.C.
Multicultural Excellence Awards January 15, 2021American Family Insurance created a virtual reality experience and complementary educational program to celebrate the Civil Rights Movement of the past and inspire activists of today.
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AT&T DIRECTV
Multicultural Excellence Awards January 15, 2021AT&T created culturally relevant ads for Japanese, Korean, and Filipino immigrants while maintaining alignment with the brand’s general market presence.
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Big Brother Big Sister of Middle Tennessee
Multicultural Excellence Awards January 15, 2021Big Brother Big Sister of Middle Tennessee, a mentorship-based organization, attracted African-American men with a print ad campaign.
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Celebrating Mexican Heritage Through Music
Multicultural Excellence Awards January 15, 2021Beer brand Tecate created a music video aimed at increasing brand affinity among Mexican-American drinkers.
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Crayola Colors of the World Skin Tone Crayons
Multicultural Excellence Awards January 15, 2021Crayola’s the Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones.
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Dove
Multicultural Excellence Awards January 15, 2021Dove embarked on an advocacy mission to create a more equitable and inclusive experience for Black people through the advancement of anti-hair discrimination legislation, known as The CROWN Act ("Creating a Respectful and Open World for Natural Hair").
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