Connecting With Nature, Regenerating Youth: La Vie's Success Story | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Connecting With Nature, Regenerating Youth: La Vie's Success Story

Nestle’s strategic goal for the campaign was to differentiate La Vie meaningfully and drive business growth surpassing other categories. The primary focus was to become the leading brand in the competitive packaged water market, particularly in Ho Chi Minh City, Vietnam.