Case Studies
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Connecting With Nature, Regenerating Youth: La Vie's Success Story
Smarties Awards September 30, 2024Nestle’s strategic goal for the campaign was to differentiate La Vie meaningfully and drive business growth surpassing other categories. The primary focus was to become the leading brand in the competitive packaged water market, particularly in Ho Chi Minh City, Vietnam.
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Conquering Hair Care Through Data-Driven Niche Marketing
Smarties Awards September 30, 2024L'Occitane leveraged RED's new data platform to execute an innovative dual-product strategy, significantly increasing brand penetration and market share in China's competitive hair care category.
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Creating Household Gender Equality Through a Fake Product Launch in India
Smarties Awards September 30, 2024Unilever launched a fake product to promote gender neutrality in the distribution of household chores in India.
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Domestos Helps Kids Practice Better Bathroom Hygiene
Smarties Awards September 30, 2024In response to the devastating earthquake that rocked Turkey in early 2023, home cleaning product brand Domestos pivoted the focus of a long-term project to promote youth hygiene and provide support to schools affected by the disaster.
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Domino's: Modeling Media Playbook for Growth
Smarties Awards September 30, 2024The strategic objective of this campaign was to achieve a 30 percent increase in sales for Domino's in fiscal 2023 while fostering strong brand affinity and competitive advantage. It aimed to strike a balance between brand marketing and performance targets.
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Doritos Launched a LGBTQ+ Campaign, #RespectMyIdentity
Smarties Awards September 30, 2024A brand mission for Doritos is to empower individuals to make bold choices and to truly be themselves. To that end, Doritos launched a LGBTQ+ campaign, #RespectMyIdentity.
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Dove Combats Harmful Beauty Standards on Social Media
Smarties Awards September 30, 2024Dove took on the harmful effects of a beauty filter popular on social media.
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Dove Reinforces Its “Real Beauty” Message by Encouraging Women to Post
Smarties Awards September 30, 2024Dove created a 10-episode series to encourage Chinese women to post unfiltered photos and videos on social media and reinforce its “Real Beauty” brand message.
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Dove The Best Pink Care Reminder
Smarties Awards September 30, 2024Dove relaunched its winning variant in the market: Dove Sakura with the stunning pink color. Dove as a brand wanted to utilize its opportunity to launch its brand purpose collaboration with another Pink social movement — the Pink Movement for Breast Cancer Awareness.
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Dubai Hotel Reimagines Iconic ’90s Hit for Summer Promotions
Smarties Awards September 30, 2024Yas Island used a recognizable and nostalgic hit song with new lyrics across media channels to promote its attractions and offers.
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Dulux Uses AI to Help Consumers Envision Home Renovations
Smarties Awards September 30, 2024Dulux used AI to help consumers re-envision their homes.
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E*TRADE Positions Itself as the Ideal Partner Via a Wedding Invite
Smarties Awards September 30, 2024E*TRADE from Morgan Stanley created a wedding-themed Super Bowl ad campaign to position itself as the partner consumers want by their side during big financial moments.
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Elidor Created an Omnichannel Campaign to Support Turkish Women Amid a Natural Disaster
Smarties Awards September 30, 2024Elidor created an omnichannel, purpose-driven campaign to support Turkish women’s emotional, social, and professional well-being after the February 6 earthquakes.
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Elidor Leverages Generative AI To Create an Immersive Monument in Support of Young Turkish Women
Smarties Awards September 30, 2024After the February 2023 Turkish earthquake, Elidor launched a program to support young women and encourage them to share artistic renditions of solidarity, culminating in an immersive out-of-home art installation in Istanbul.
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Ensure Gold Reminds Caregivers to Care for Their Parents During Tet
Smarties Awards September 30, 2024Ensure Gold created a film and a social campaign to inspire caregivers to care for their parents amid an exceptionally hectic Tet season.
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Fanta Creates an Interactive Flavor Hunt in Turkey
Smarties Awards September 30, 2024Fanta integrated an interactive digital and OOH experience for its campaign to unveil new flavors.
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foodpanda and adidas Collaborated on a World Cup Campaign
Smarties Awards September 30, 2024To enhance its brand reputation and business, delivery service food panda increased preference and usage through an innovative communication strategy rather than relying solely on extensive promotional deals.
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From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success
Smarties Awards September 30, 2024Blibli launched an AI-powered personalized influencer remarketing campaign to improve conversion rates and reduce cart abandonment.
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Gushers' "Let Your Sole Out": Merging Fruit Snacks with Sneaker Culture
Smarties Awards September 30, 2024General Mills' Gushers brand successfully reignited generation Z engagement without increasing product demand through an innovative campaign that merged fruit snacks with sneaker culture, leveraging metaverse technology and drop culture.
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Heineken Silver Creates Gamified Program to Engage Gen Z Consumers
Smarties Awards September 30, 2024Heineken Silver launched a mobile-first omnichannel campaign that was amplified by influencers and events to bring value to consumers and shift generation Z’s perceptions of the brand being for premium occasions.
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